Basic concepts to promote your business

1. Go shout on the top of
the hills!!!
If you don’t promote your business then who will ?

2. EFFECTIVE PR
Effective public
relations can
expand your reach
Reach your
community, and
generate more
business
It also helps
counter negatives
Educate your
current customers
Make them aware
of your efforts
Include employees
in your public
relations efforts

3. Introduce your business to the local
community
 Friends – Talk to them, show them your factory, warehouse, office, plant etc
 B2B – Invite your clients to your office. Not all the meetings has to be done
outside. Introduce your efforts. They feel good and connected.
 Civil organizations – Be part of civil organisation, sponsor events, donate.
 Special Interest Groups – promote their efforts and take part in the
leadership. Don’t stand ordinary.
 Schools and Churches – visit schools and churches. Stay connected.
 Local Media – be part of local media. Use them for press releases, Interviews
and contributions.

4. How effective is word of mouth
 Word of mouth is becoming the most important factor in the consumer
decision making process. Word of mouth is 5 times more effective than TV,
Radio, Magazine advertising.
 Service your customers well. Win their hearts.
 Treat your staff well. This is half battle won.

5. Getting the most exposure from your
efforts
 Be proud to share your efforts
 Engage your associates and
customers in social media
 Sell in bundle offers
 Cross promotions
 Business card
 Online press releases
 Email marketing
 Location based social media
 Local search results
 Build a community
 Create a positive work
environment

6. Hard work +
Creativity =
Success