انواع و ترفند های تبلیغات آنلاین

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Online AdvertisingTypes &Tips

Hossein Mousavi

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Manager of Customer Care Department @ Anetwork
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HeadLines

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•Business Requirements

•Types of Online Advertising

•The Advantages of Online Advertising

•Introduce Online Campaigns Metrics

•Marketing Funnel And Its Relations With Campaign Analyze
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Various Businesses Have Payments For Advertising,

Because:

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This Steps include:

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•Display Company’s Logo or Product Brand

•Gathering Data Such As Email or Phone Number

•Inform Sales Festivals & Special Offers

•Add New Users
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Types of Online Advertising

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•CPC or PPC:

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InThis ApproachYou Pay When A User Click On your Ad.

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Ex. Google Adword - Google AdSence -Yahoo Search Marketing -
Anetwork

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Average of Cost Per Click in Google: 0.35$
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•CPM:

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InThis ApproachYou Pay WhenYour Ad Just Display for Audiences.

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Ex.Vibrant Media - Adify - Advertising.com

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Average Price: Per 1000 Impression 3.1$
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•CPA or CPL:

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InThis ApproachYou Pay WhenThe User Act onYour Website,
This Is Can Be Registration, Purchase or FillThe Form.

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Average Price for Cost Per Lead: 5 to 8 $

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•Social Media

•Email Marketing

•Content Marketing

•SEO

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This Approachs Will Explain In Next Presentations.
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The Advantages of Online Advertising

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•Cost Effective , Result Base

•Targeted audience

•Measurable

•Actionable

•FasterThan Other Ways
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The Advantages of Online Advertising

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•Better ROIs

•Easy toViral Messages

•Better Engagement

•Optimizable

•More Payment Options
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You Have to KnowYour Campaign Metrics

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Digital Marketing Campaigns Gathering Data ForYou.

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But

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Understanding Its Data,And Change SomeThingsThat Its Suggest to
You Need Experiences And Knowledge About Metrics.
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THUS:

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You Must Have Some Metrics.
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Clicks Count

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Conversion Rate
CPA
CPC
Impressions

CTR

Let’s See From Another Perspective

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You Should Know About

Marketing Funnel
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{
{
{
Top-funnel
mid-funnel
bot-funnel

Display Ads Can Be Used As a BrandingVehicle.

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Top-funnel Metrics:

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1. Brand Recall

2. Brand Search

3. Direct WebsiteTrafﬁc
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Mid-funnel More Focus on User Engagement & Education

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Mid-funnel Metrics:

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4. Cost Per New WebsiteVisitors

5. Page PerView (or Page Per Session)

6. Bounce Rate

7.Time on Site

8. Submit Opt-in Forms
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UntilThis StageYour Brand Is Known By Some Users.. NowYou
NeedTo Generate Leads &Then Sell toThem.

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Bot-funnel Metrics:

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9.Total Leads Count

10. Cost Per Lead

11. Opportunity Contribution

12. Revenue Contribution
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What DoYou Understand FromThat Image?

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WhenYou Focus on Only a Part of an Image,

You See Nothing!

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You Must Go Back And See All Aspect of a Phenomenon.

h.mousavi@anetwork.ir
@hosein6626
Thanks ForYour Kindly Attention Guys!
blogad.ir/author/hosseinm
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انواع و ترفند های تبلیغات آنلاین

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انواع و ترفند های تبلیغات آنلاین