Typography Is Like Music
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Explaining one thing in terms of another is characteristic of human expression It’s closely linked to the way language evolves Like the web-related metaphors of “page” “mouse” “shopping cart” we borrow terms from one field to explain something unfamiliar. In this slideshow I explain key concepts in typography using music theory.
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Typography Is Like Music
- 1. TYPOGRAPHY is like MUSIC Andy Birchwood
- 6. Aliased
- 7. Anti-aliased
- 8. Arial 12px Aliased Anti-aliased With hinting With hinting & sub-pixel rendering
- 12. 1996 2001 2007 No default anti-aliasing Basic Anti-aliasing in XP Sub-pixel in Vista Sub-pixel in OSX
- 14. Apple iPhone 4: 326 ppi LG KM900 Arena: 311 ppi Samsung S8000 Jet: 301 ppi Canon EOS 550D (T2i): 289 ppi HTC Touch Diamond: 286 ppi Samsung S8500 Wave: 283 ppi HTC Desire: 252 ppi Google Nexus One: 252 ppi Sony Ericsson XPERIA X10: 245 ppi Samsung I9000 Galaxy S: 233 ppi HTC HD2: 217 ppi Nokia N8: 210 ppi Apple iPhone 3GS: 165 ppi Apple iPad: 132 ppi
- 16. Speaker with sound waves Waves transition to curve curve into aliased graph
- 17. Speaker with sound waves Waves transition to curve curve into aliased graph
- 24. *this original appeared in a talk by Jon Tan
- 25. *this original appeared in a talk by Jon Tan
- 37. Music is the silence between the notes Claude Debussy
- 46. Soul The Winstons Amen Brother 1969 Hiphop Rave Jungle IDM NWA Mantronix SHY FX Squarepusher Straight Outta Compton King of the Beats Original Nutta Venus no. 17 1984 1990 1994 2004
- 47. Kerning........................... Note Length Tracking......................... Tempo Word............................... Bar Word Spacing................ (time signature) Meter Measure.......................... Measure Leading........................... Phrase
- 48. Kerning Kerning is not the space between every letter. It’s a subtle variation in the spacing between letter pairs il adjacent square shaped ol rounded letters are kerned oo adacent rounded letters are letters are loosely kerned closer to square ones kerned closest together VA some kerning pairs overlap Yi In a good font, like 2011is a bitch to kern because of their shape helvetica, thousands of kerning pairs are specified
- 49. Tracking Tracking affects the spacing between a! the letters HEADING HEADING Loose tracking can aid legibility of all caps headings body text is meant for reading body text is meant for reading Never negatively space lower case
- 50. Measure “Anything from 45 to 75 characters is widely regarded as a satisfactory length of line for a single-column page set in a serifed text face in a text size. The 66-character line (counting both letters and spaces) is widely regarded as ideal. For multiple column work, a better average is 40 to 50 characters.”
- 51. Wrdos Arocdnicg to rsceearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer are in the rghit pcale. The rset can be a toatl mses and you can sitll raed it wouthit pobelrm. Tihs is buseace the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.
- 52. Leading Leading is the spacing between baselines. A good average is 130% of font size On screen, leading should be looser, at least 150% Longer lines need more leading Shorter lines need less
- 54. 1.Fidelity Play a tune that people know, and 2.Timbre they are much more likely to listen 3.Harmony 4.Rhythm
- 55. THE END