1. BOOK YOUR FREE TICKETS ONLINE AT
WWW.CRIMSON.CO.UK/EVENTS
The new digital economy goes
beyond technology, triggering a
new wave of transformation in the
way leaders and organisations do
business. This conference aims to
explore the opportunities available
and the consequences to business.
We will unpick the challenges
traditional ‘analogue’ businesses face
and how they can break through into
the new digital world of business.
Tuesday 15 March at The Vox Centre, Birmingham
FEATURING STORIES AND LESSONS FROM
Enabling Digital Transformation

2. BOOK YOUR FREE TICKETS ONLINE AT
WWW.CRIMSON.CO.UK/EVENTS
THE DIGITAL BUSINESS OPPORTUNITY
AND THREAT
Is a digital business just the latest business buzzword
or something more substantial? In this presentation we
explore what a digital business really is and take a look
at how digital is changing the business landscape. You
will learn about the kinds of opportunities available as a
digital business, as well as the threats to your business
should you choose to ignore the warnings.
CASE STUDY: LESSONS FROM DIGITISING A
FTSE100 BUSINESS
Myron believes that to construct and deliver a digital
strategy, IT and its business need to adopt new
approaches, think differently and create a new culture
in IT. In this presentation you will hear from Myron the
former Group CIO for a FTSE 100 Utility business on his
approach to the digital challenge, his experience of digital
and the lessons learnt. Discover a different approach to IT
delivery that was necessary to make digitisation workable
– in an industry challenged by imminent deregulation.
WHAT’S GOING WRONG WITH THE CLOUD?
As more businesses experience working with cloud
environments provided by the likes of Microsoft and
Google, lessons are being learnt about the implications.
We will explore why and how enterprise and mid-size
businesses are increasingly turning to private cloud
environments to run business-critical applications.
MISSGUIDED: A MODERN RETAIL
SUCCESS STORY
Founded at the height of recession in 2008, Missguided
has now become a £100M global retail business whose
motto is ‘success and nothing less’. Learn about the IT
strategy that is supporting Missguided’s ‘rapid fashion’
brand and discover what it’s like to use technology to
successfully attract a digitally-savvy millennial customer.
ENABLING CHANGE IN A DIGITAL WORLD
Digital disruption is presenting businesses with ever-
increasing change. But how do IT teams keep up with the
demands their CEOs are placing on them? Learning the
lessons from real-world projects (the good, bad and ugly),
we will explore how digitisation and the consumerisation
of IT is affecting the types of change projects IT teams
will increasingly face and how they properly equip
themselves.
GROWING YOUR OWN DIGITAL TALENT
Research from Cap Gemini and MIT Center for Digital
Business reveals that 77% of companies consider missing
digital skills as a major barrier to digital transformation.
With the shortage of digital skills at an unprecedented
level, Crimson’s recruitment team pinpoint the latest
trends and detail a little-used strategy for accelerating the
process of finding digital talent with a millennial mindset.
THE AGILE APPROACH TO ENABLING A
DIGITAL STRATEGY
In a digital world, where a state of flux is the norm,
organisations are increasingly looking for ways to use
technology in more flexible ways, capable of responding
sooner to new opportunities. Cloud provides part of the
solution to the new paradigm, but how about more agile
development? In this session you will see examples of
how Microsoft’s next generation of software tools gives
aspiring digital businesses the opportunity to develop
pilot solutions in hours and days, rather than months
and years. You will learn how Microsoft ‘products’ can
be broken into component parts and reused in surprising
new ways.
USING DATA TO DRIVE DIGITAL
STRATEGIES AND IMPROVE
ORGANISATIONAL EFFICIENCY
In today’s world, customers expect to engage with an
organisation over a wide range of channels and in many
cases they expect that interaction to be seamless, even
when new methods of communication appear overnight.
Combining data from a wide range of sources enables not
only seamless interaction and retention opportunities
but by taking an introspective look it shows how an
organisation can be continually shaped to meet ever
changing customer needs.
ENGAGING & ACTIONABLE INSIGHT FROM
THOUGHT LEADERS THROUGHOUT THE DAY

3. JOHN ALLEN, CTO, Missguided
John is a free thinker who has spent the last 20
years building experience through a broad range of
commercial and technical positions. A specialist in
Retail, eCommerce and Supply Chain Systems, John
maximises value through people and process to provide value
and efficiency. With a strong track record in the retail sector,
John has previously held senior roles with ASOS, M and M
Direct and Ideal Shopping Direct.
MYRON HRYCYK, former Group CIO,
Severn Trent Water
Myron is the former Group CIO for Severn Trent
Water and is now a respected independent
consultant to CIO’s, their businesses and technology
suppliers. He is a highly experienced, fast-paced delivery
focused Executive, with a track record of delivering digital
change, business innovation and transformation. With previous
senior IT roles in Manufacturing, Publishing and Logistics,
Myron is nationally recognised as one of the UK’s most
influential and innovative CIOs having been voted by peers in
2011, 2012, 2013 and 2014 as one of the leading CIOs in the
UK. He launched Maple Hawthorn Consulting in 2015.
GUY MAGRATH, Chief Digital Officer,
RS Components
Guy is a leading global distributor for engineers,
and has responsibility for integrating digital across
all marketing processes throughout the business.
Guy’s deep understanding of online customers and how
to meet their rapidly changing needs has driven growth in
eCommerce sales to 60% of Group revenues, an increase of
around 20% in six years. The digital transformation at RS has
won numerous marketing industry awards and the coveted
‘Digital Business of the Year’ at the 2014 National
Business Awards.
DARREN TIMMINS, Principal Data
Architect, LigaData
With more than 25 years of designing and
implementing data solutions across a wide
spectrum of verticals, including a leading financial
institution, Darren has experience in a variety of scenarios,
be it highly available transactional platforms, massive volume
data warehouses or real-time analytic and decisioning
implementations. Applying common sense and pragmatism
to ensure the outcome is accurate, Darren can deliver
maintainable, scaleable, performant, affordable and
useable solutions.
LOUSE CLARKE, Senior Consultant,
Crimson
Louise is a senior IT recruitment consultant that
specialises in developing effective recruitment
solutions through strong strategic relationships.
HELEN ARTLETT-COE, Senior Consultant,
Crimson
Helen has 13 years’ of Microsoft-centric recruitment
and headhunting experience, specialising in
Microsoft SharePoint. She is a Croner qualified
competency-based interviewer and trained to administer and
interpret Thomas International Personal Profile Analysis.
RICHARD BAYLIE, former Programme
Director and Interim CIO, Interserve
With a career spanning over 28 years across five
industry sectors in both private and public limited
companies, Richard has been involved at the cutting
edge of delivering business change for a large part of his career.
Having delivered three major Business Transformation and
five ERP programmes, integrated fifteen businesses and more
recently delivered the Business Target Operating Model for
Interserve plc that incorporated the world of Digital and IoT,
Richard is an expert in connecting Business Strategy, Business
Change and Technology.
TOM CADMAN, CTO, Crimson
Tom has over 25 years’ experience working in a
variety of roles, business sectors and technical
platforms and solutions in the UK and across
Europe. He has worked across a number of different
technologies and is consistently ahead of the game in terms
of industry developments and how they can be exploited.
Careeer highlights include being shortlisted as Computing IT
Professional of the Year and delivering a fixed price offshore
multi-million pound programme, on time and on budget for a
Marine P&I Insurance client. Today, Tom heads up Crimson’s
Microsoft Partner practice.
CAMPBELL WILLIAMS, Group Strategy &
Marketing Director Six Degrees Group
Campbell is one of the founders of Six Degrees
Group, a converged technology infrastructure
provider specialising in managed hosting services,
which was established in 2011. Campbell is a well-known figure
in the industry and has travelled the world as a presenter and
subject-matter expert in a variety of technology fields, including
twice addressing global United Nations conferences.
SPEAKERS

4. BOOK YOUR FREE TICKETS ONLINE AT
WWW.CRIMSON.CO.UK/EVENTS
WHEN: Tuesday 15 March
TIME: 09:30 - 16:00
WHERE: Vox Conference Centre, Birmingham
The Crimson Innovation Conference is sponsored by Crimson. Crimson is a fast-moving
technology and recruitment company which specialises in the full range of IT support,
consultancy, search and selection services. Crimson is driven by people and its
reputation is built on providing products and services which genuinely reflect its values.