The Road Map to ROI ; how companies are evolving social monitoring to social measurement and demonstrating ROI.
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Presentation delivered by Jacqui Taylor at Making Social Part of Your DNA, a conference held during Social Media Week 2012 in London. For more information visit http://www.socialmediadna.co.uk
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The Road Map to ROI ; how companies are evolving social monitoring to social measurement and demonstrating ROI.
- 1. The Road Map to ROI Jacqui Taylor, CEO FlyingBinary @jacquitaylorfb
- 3. SMO Approach Audit Harvest Enrich Experience Image: jscreationzs /FreeDigitalPhotos.net
- 4. Audit Baseline measurement Remeasure at agreed intervals Track progress Image: worradmu /FreeDigitalPhotos.net
- 5. Harvest Raw data across the social networks Customer / Transactional /Operational Campaign / Product Restructure and blend Image: Michal Marcol /FreeDigitalPhotos.net
- 6. Enrich Enrich Sentiment analysis Add semantic layer Generate analytics layer
- 7. Experience Interactive visuals Stakeholder specific mobile capability Image: Michal Marcol /FreeDigitalPhotos.net
- 8. Measurement Maturity Listening Monitoring Engagement
- 9. Listening Establish social profile Research product / service Define measurement profile Transfer of resources to social Image: zirconicusso /FreeDigitalPhotos.net
- 10. Monitoring Develop social experience Rapid customer response Change what you measure Competitor analysis Image: digitalart / FreeDigitalPhotos.net
- 11. Blended customer insight Profiled customer life cycle R & D with Influencers Campaign / Launch ROI tracking Engagement Image: jscreationzs / FreeDigitalPhotos.net
- 12. The Future? Digital by Default Create ecosystems Share social insight and data Develop new business models
- 13. What If? “ Information is the new Oil” Peter Hinssen Entrepreneur in Residence McKinsey Image: jscreationzs /FreeDigitalPhotos.net