Reducing your marketing / trade marketing agency costs - easy said but is it possible? See the labour costs comparison in the advertising industry across the EU.

1. Reducing your marketing costs

2. Reducing your marketing agency costs
– easy said but is it possible?
• The significant cost difference
comes from much lower
labour costs in Central
European marketing
agencies.
• Eurostat reports this cost to
be 45-70% lower than in the
Netherlands and Belgium*
AG Marketing | Brussels
Marketing Services Broker & Consultant
* Source: Eurostat, Advertising and market research sector statistics, April 2013;
http://epp.eurostat.ec.europa.eu/statistics_explained/index.php/Advertising_and_market_research_statistics_-_NACE_Rev._2

3. Low costs – is that credible?
AG Marketing | Brussels
Marketing Services Broker & Consultant
* Source: Eurostat, Advertising and market research sector statistics, April 2013;
http://epp.eurostat.ec.europa.eu/statistics_explained/index.php/Advertising_and_market_research_statistics_-_NACE_Rev._2
59.1
22.9
16.2
41.4
17.9
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
Average marketing agency personnel costs
(’000 € per head)

4. Who are my clients?
• My clients are marketing
teams from Benelux who seek
a new approach, fresh ideas
and at the same time need
a marketing cost reduction.
• I work both for large
companies as well as for
marketing departments
of medium/small businesses.
AG Marketing | Brussels
Marketing Services Broker & Consultant

5. The Advantage. What do you get?
What are the benefits for You?
• Right agency for your particular brief
– one size doesn’t fit all
• New agency, new approach, fresh
ideas
• Significant cost advantage
• Free marketing brief consultancy
• Face-to-face contact
AG Marketing | Brussels
Marketing Services Broker & Consultant

6. About
I am a marketing services broker and marketing consultant.
Based in Brussels, working in the Benelux area.
Prior to running my own consultancy business I spent 13 years
in marketing departments of multinational companies
operating in FMCG and OTC businesses. I was working for a
number of key brands in Belgium, Netherlands, France and
Poland. Thanks to both local and regional assignments I
gathered broad marketing experience at different levels.
My educational background is focused on marketing. Before
earning a Professional Postgraduate Diploma in Marketing with
Chartered Institute of Marketing of London I earned my MS in
the field of Marketing.
AG Marketing | Brussels
Marketing Services Broker & Consultant

7. Andrzej Gbur
contact@agmarketing.be
www.agmarketing.be
AG Marketing | Brussels
Marketing Services Broker & Consultant