1. Andrew Webster
DigitalEditor
NEWSAWARDSWEBSITEOFTHEYEAR
The digital space offers exciting opportunities
for our product to travel further and touch
more people than ever before. Our success
this year comes from building powerful new
delivery engines, engaging readers with
premium content on their preferred devices
and platforms.“
By any measure, couriermail.com.au achieved
exceptional results during the past year. We drove
the news cycle in Queensland and set performance
benchmarks across the country, delivering on our goal
to connect an ever-increasing audience with unique and
engaging content.
Critical and commercial success has come from putting
innovation at the heart of everything we do – from how
we gather information and tell stories, to how we find
new readers and involve them with our products.
Happily,theresultsspeakforthemselves.
No Australian news site can match our audience
growth in the past year. None comes close to our brand
engagement on Facebook or rates of social referral. None
can equal our growth in delivering video or our increase
in m-site traffic. And, perhaps most importantly, our paid
membership base is the fastest growing in the country.
It’sastorythatbeginswithgreatjournalism.

2. When abductedChilderstoddlerChloeCampbell suddenly reappeared
at 1am one Saturday, we reported live – on site, on Facebook and on Twitter.
(We were already awake, providing minute-to-minute coverage about the
impending 3am landfall of Cyclone Ita in Far North Queensland.)
Australia woke to our story, which achieved 258,615m-sitepageviews with
an averagepagedurationof7:50mins. We were the first to show mum
and bub reunited, and later, the man charged with separating them. Our initial
Facebook post gathered 15,246likes, 1300shares and 1,022comments
before breakfast.
child abduction
theuserexperience:
Ewan:No news comes any better than
reading of her safe home coming.
Simone: Thrilled to wake up this morning
to the news that little Chloe had been found
safe & well! After suspecting the worst, it’s
nice to read a story that has a happy ending!
Great work by all those involved!
Likes:15,246 Shares:1,300 Comments:1,022
BREAKING
NEWS
Breaking news is the staple of every great site. But
our homepage is rarely the first place a reader will
hear from us. We take the story to them.
Chloe comes home

3. couriermail.com.au
When two young women were filmedattackinganelderlyman on a Gold
Coast bus, weimmediatelybroadcast the damning footage via Facebook.
Our post was seen by 3.3millionpeoplewithin12hours, garnering 55,596
likes, 10,242commentsand11,120shares.
Our initial story had155,400 pageviewsondesktopand416,925on
mobile. Average page duration was 12:31mins and couriermail.com.au set a
NewsCorpAustraliarecordforvideostreams in one week – 1.2million.
But the best result? With the whole web talking, police quickly identified the
girls and made an arrest.
callousassault
theuserexperience:
RosieHendry: And this is the rea-
son that my 85 year old father goes
nowhere on his own anymore.
KassyJoBirch:Courier Mail
should name and shame these two
for sure.
JarrodHolter:Absolutely disgusting! To
the elderly gentleman, I apologize for what
you endured. If I was there you could have
certainly counted on me to step in on your
behalf quick smart!
Likes:55,596 Shares:11,200 Comments:10,242
BREAKING
NEWS
See the video

4. The four-week trial of DanielMorcombe’skiller closed a heart-wrenching
chapter in Queensland history. In the decade since Daniel was taken from
a roadside by a stranger, BrettCowan, the teen had become a beloved
member of every household. So it was with a strong sense of duty to him
and our audience that couriermail.com.au faithfully covered each minute of
the proceedings. OurTwitterfeedwascompulsoryviewing. Relief upon
hearing the guilty verdict was palpable, in our newsroom and across the state.
But revealing the full story had just begun. Less than a day later couriermail.
com.au published a six-partlong-formseries‘CatchingtheDevil’, which
told the story of the deranged killer’s early life of crime through to Daniel’s
disappearance, the mammoth police effort to hook Cowan, and the final court
case to bury him. Our team told this complex story through uniqueand
absorbingcontent – an interactive timeline, punchy and informative articles,
custom videos, photo galleries of the investigation and journey of Daniel’s
parents, unique artist sketches and high impact soundscapes.
Editorial director Campbell Reid described the finished piece as “astorytelling
tourdeforce” that represented “thefutureofjournalism”. This pioneering
digital project captured more than 110,000uniquereaders. The cumulative
average time spent on these pages was 96minutesand28seconds
(desktop) and 56minutesand25seconds (mobile).
MAJOR
EVENTS
broughttojustice
SusanWall:Special thoughts to the
Morcombe family. So very sad what you
have endured all these years. May there
finally be some closure for you. Your
strength and courage has been remarkable
and especially with the continuous work in
Daniel’s honour. RIP Daniel.
MarkMatthews: Now you can rest little
buddy, RIP Daniel.
Engaged readers value the depth of our reporting and
our ability to provide unique, quality coverage of the
events shaping their community.
theuser
experience:
Read the verdict
Catching the Devil

5. couriermail.com.au
What could top Cowan’s trial? Perhaps only the tragic story of suburban mum
AllisonBaden-ClayandhercheatinghusbandGerard. A month-long
trial found him guiltyofhermurder, with hundreds of thousands of readers
returning every day for each new piece of evidence. To maximise traffic across
the network, couriermail.com.auprovideduniquerollingdailycoverage
tonews.com.au, a Brisbane initiative that proved beneficial to both sites.
And again, at the culmination of the trial, couriermail.com.au produced a
mini-novel ineight chapters –‘TilDeathDoUsPart;TheMurderofAllison
Baden-Clay’– featuring custom video, interactive maps, timelines, galleries and
exclusive interviews.
Again, the audience responded.
Total engagement for the Baden-Clay package across all eight chapters was
an astounding 29minutes – almost an entire TV news bulletin. The chapters
collectively yielded more than 360,000pageviews, with couriermail.com.
au gaining1100registrations in a day plus a steepspikeinsubscriptions.
Chapter 7 – ‘How Gerard tried to claim Allison’s life insurance before she was
identified’ – was read in morethan50countries including Poland, Finland, the
Russian Federation and South Korea.
MAJOR
EVENTS
deepest betrayal
theuser
experience:
PerrinLake:Well done, jurors. Now her
family have got justice for their daughter,
mother, sister! From day one I thought
it was him.
LesleyMackay:What a sad day for
all concerned. A mother and father no
longer have their daughter, three beautiful
girls have been denied the love of their
mother. Grandparents that now have the
responsibility of raising their grandchildren
with the trauma that will stay with them
forever...
Read the verdict
‘Til Death Do Us Part

6. GOINGTHE
DISTANCE
The murder of French university student SophieCollombetin Brisbane led
to heartbreak for her parentsinFrance, a police manhunt for her alleged killer
and his eventual arrestinterstate. Five months on we’re still covering the
story, leading a campaigntoimprovepubliclighting in the inner city to stop
such senseless tragedies happening again.
innocencelost
theuserexperience:
The Murder
Her parents
The manhunt
The arrest
Improving safety

7. couriermail.com.au
GOINGTHE
DISTANCE
Queenslanders are no strangers to wild weather, but even by our standards the
1974floods were big. So the 40-yearanniversary deserved special attention.
‘Brisbane’74:LongWeekendFromHell’revisited this epic event through 40
years of Courier-Mail coverage. From day one of the crisis to flood-mitigation de-
cades later, this interactive trip through history was a timely reminder to readers
of our masthead’s deep heritage.
Readers loved the journey – theaveragepagedurationwas13:49mins.
lessonslearnt
Nifty: Awesome article. Thanks
Courier Mail. Wasn’t here in 74. Got a
better insight now.
Linda:I was 8. We lived up a hill at Mt
Gravatt, so were fine and thrilled at the
extra school holidays. We wore our-
selves out from having ice-cream stick
boat races down the gutters all day...
Mark:This is amazing. Well done Courier
Mail. It is a pity we did not learn from this
originally as history always repeats. I was
only 6 months old at the time but my
dad has pictures of our house opposite
Nudgee College at Boondall and there are
waves running up the street you could
have surfed on.
theuser
experience:
Read the story

8. We identified an opportunity to showcase Queensland University of
Technology’s 25th anniversary with an innovativedigitalproduct. A
successful pitch from editorial direct to the client saw a sponsorednative
storytellingproject, ’25ideastochangetheworld’ bring to life the ground-
breaking research of everyday Queenslanders working in the tertiary sector.
celebratingideas
Robyn:It is great to read posi-
tive news stories like this one.
Rose:Great stories and interest-
ing innovations – thanks CM.
theuser
experience:
SERIOUS
BUSINESS
Journalism is fun, but expensive. Building a viable
digital offering requires editorial initiative and
entrepreneurship.
Day 2 - Living Better, Longer
Day 3 - Saving the Planet
Day 4 - Dodging Doom and Disaster
Day 5 - Enhancing Paradise
Day 1 - Unlocking Cool Tools

9. couriermail.com.au
Patrick:For the next 30 years it is
simple, what is needed is election
projects to be delivered. Espe-
cially in the fields of health and
transport and education.
Peter:Better roads. More free
parking around CBD area. Better
school & more MORE child care
places. Less taxes (city council or
income tax or GST).
SERIOUS
BUSINESS
“
When the QueenslandGovernmentneeded to engage the community in
the development of a 30-year strategy, our response was ‘TheQueensland
Plan’ – a sponsored event that brought together live video, rolling reports,
opinion, polls, and social media to engage 200,000people in the week-long
public consultation process.
futureplans
theuser
experience:
These events served our clients, our
business and our readers, as we energised
complex situations using effective storytelling.
These two initiatives and similar editorially-driven
projects helped generate more than $325,000
innewrevenuefor our site. We’ve created a
leading commercially-relevant model that others
now want to follow.
Read the story

10. Because State of Origin is like Christmas for Queenslanders – and to mark the
100th game – we provided Couriermail+ members with a commemorative
wallpaper poster scaled for their favourite device. Plus, we produced an
interactive that enabled readers to choose their Maroons team of the
century. We told the story of Origin’s Greatest Try and snapped Queensland’s
Biggest Selfie at Game 1 (a 360-degree image of the crowd). Pity about the
result this year, but you can’t win them all – just eight straight.
HAVING
FUN
thewinningteam
RealRick:What a fabulous read guys! So amazing
that when you expose your real selves a little there
is opportunity for great vulnerability but also great
opportunity to expose warmth, humour, personality
and give a sense of ‘placement’ to the readers. I can
sort of pigeonhole you all now as revealed by your
poignant memories and vivid ‘snapshots’ that align
you with our wonderful Brisbane.
Mick:What a fantastic read, I’m sitting
here picturing all the contributors de-
scriptions and it’s taking me right back
there :)
When there’s no reason to feel anxious, we set out to
entertain. Our readers have a good sense of humour
and love when we try to make them laugh.
theuser
experience:
When we relaunched our site in May we asked our journalists to
reveal ‘TheMomentIFellinLove…withBrisbane’ and produced
the viral video ’StuffBrisbanePeopleSay’.
laughter counts
theuserexperience:
The Stuff They Say
The Poster
Greatest Try
Team of the Century
Brisbane Love Story

11. couriermail.com.au
No day is complete without checkinginwithyourBFF – that’s
Brisbane, Fast, First – our daily companion blog keeping readers up to
date with breaking news, weather and the best from social media. It’s
a great tool when trouble strikes suddenly and good company on the
train – justlikeyourbestmate.
A suite of daily newsletters and alerts (130ksubscribers) and
our practice of engaging in the comments section keep readers
coming back for more. It may not surprise you to know more
commentsareleftoncouriermail.com.authananyother
Newssite.
Publishing from social media to site to paper and back again was
never more effective than when we drove change at Brisbane
Airport with #bnelateagain or when thousandssignedour
onlineimmunisationpetition.
HAVING
FUN
keepingintouch
drivingchange
daily companion
theuserexperience:
Brisbane. Fast. First.

12. LET’STALK
NUMBERS
Great journalism deserves a growing audience. The
introduction of a metered paywall a year ago made this
a tricky proposition, but we overcame the challenge by
devising new strategies to deliver our product.
Couriermail.com.au increased its unique audience by morethan53%(505,000 people) year-on-year, from 946k
to1.45mreaders in July. That rate of growth exceeds all other News Corp Australia, Fairfax, ABC, ninemsn, Yahoo!7,
and Daily Mail Australia news sites.
The timereadersspent with couriermail.com.au increasedby42% (10,719 minutes per month) year-on-year to July
– higher than all Australian sites.
Growth was also increased in total sessions and in total page views (by 38% and 16%, respectively) – thehighestrate
ofanyAustralianmeterednewssite.
(Source: Nielsen Online Ratings Hybrid Data, July 2013 – July 2014.)
totalaudience
No Australian news site, metered or not,
matched our performance this year.
Source: Nielsen Online Ratings, Trend
Report, July 2013 - July 2014.
TheCourier-M
ail
ABCNews
AdelaideNow
news.com.au
TheDailyTelegraph
DailyMailAustraliaNews
smh.com.au
HeraldSun
TheAustralian
ninemsnNews
BrisbaneTimes
TheAge
6%
8% 10% 10%
15%
20% 20%
32%
34%
39% 40%
53.4%
Uniqueaudience
growth,July2013
toJuly2014

13. couriermail.com.au
LET’STALK
NUMBERS
Theaveragedailyuniqueaudience of couriermail.com.au’s m-siteincreased304% in the past year, from 35,066 in
July 2013 to 141,601 in July 2014 – higher in real and percentage terms than the otherwise larger Daily Telegraph (126,137) or
Herald Sun (136,889) sites and vastly outstripping our Fairfax competitors.
We are the only News Corp Australia site now attractingmorereadersviamobile than desktop – 54% of our average
daily UBs.
M-site page impressions increasedbymorethan100% in the past 12 months. Averagepagedurations increased more
than60% to an average of 1:25mins.
(Source: Nielsen Market Intelligence, monthly trend and geotarget data, July 2013 – July 2014.)
mobilesite
We hold the record at News Corp Australia for the most streams delivered in one week, at 1.2million.
We have seen a 285%year-on-yearincrease in video streams (from 400,000 in July 2013 to 1,542,000 in July 2014)
compared to agroup-wideliftof144%.
Our streaming audienceincreased314% from July to July (now 683,000), comparedto71%forthegroup.
videostreams
July 2013, 141,601
m-siteUBsperday
5k 5k
5k 5k
5k 5k
5k 5k
5k 5k
5k 5k
5k
July 2013, 35,066
m-siteUBsperday
5k
5k
5k
5k
5k
5k
5k
5k
5k 5k
5k 5k
5k 5k
5k 5k
5k 5k
5k
5k5k
5k
304%

14. In August 2013 we had just 25,000 Facebook followers. Social
referrals generated just 3% of our traffic. Butweglimpsedthe
future – one where readers consumed news differently, relying more
on social feeds – and set out aggressively to claim our share of it.
We devised a strategy to put Facebook to work, learning an effective
new language for this space that enlisted our followers to share our
journalism. Everythingwasmeasuredtochartbestpractice.
Staffing and resources were repositioned to capitalise on results.
Creating news became just half the job of homepage editors – they
now had to connect it to an audience.
Today we have morethan230,000followers – but it’s our reach
thatsetsusapart. People engage with our content– commenting,
sharing, liking and clicking through – at rates that far outstrip
comparable sites.InMay,Facebookbrandpageengagementon
TheCourier-MailwasequaltoallotherNewsCorpmetrosites,
includingnews.com.au,combined.
growthengine
Relativeshareoffacebookengagement
48%Courier-Mail
2%TheAustralian
DailyTelegraph8%
HeraldSun5%
PerthNow9%
news.com.au 14%
TheAdvertiser14%
SOCIAL
MEDIA
Source: Facebook Competitive Analysis Report
Facebook Fan Pages for Courier Mail, news.com.
au, and 5 others 04/05/2014 - 18/05/2014 (Daily)
Readers love Facebook and Twitter. Both are great tools
for gathering information, but this year we truly put
them to work to grow our site.

15. couriermail.com.au
Facebook rewards performance with momentum – the more people enjoy your posts, the greater organic reach the algorithm
delivers to your brand. In early August, 12 million people had seen a post from The Courier-Mail during a rolling seven-day period
– equitable to almost the entire Australian population on Facebook (13.5m). We maintained that level for two weeks.
Couriermail.com.au no longer reports on viral events, we cause them.
Some examples of high traffic posts:
Batteredmumwaitedlikesnipertoshoothusband
3.9m Reach | 33, 103 Likes | 3,697 comments | 2,291 shares
Wrongnumberleadstobeautifulromance
3.5m Reach | 21,923 Likes | 2,066 Comments | 2,507 Shares
Karmahitsroad-ragerhard
3.2m Reach | 20,330 Likes | 1,891 Comments | 5,385 Shares
Queenslander’sClassicIPLcatch
1.4m Reach | 9,407 Likes | 1,405 Comments | 1,219 Shares
goingviral
SOCIAL
MEDIA
Today we have Facebook pages dedicated to promoting content from individual sections of
the site – Sport, QConfidential, Taste, Comedy – and we’re taking what we know and applying it
to other platforms like Twitter.
We now derive 12% of total monthly traffic
from social referrals – well ahead of the
News Corp network average of 7%.
“

16. In June, we began publishing a DPS in the Sunday Mail,
a schedule of online activity including great premium
contentandspecialoffersjustforsubscribers.
Regular features include the Cage Fight – where leading
columnists square off over the issue of the day; and
Corridors of Power – where our insiders from the worlds of
law, politics, business and entertainment dish the dirt to
those who value being first in the know.
Each premium story offers special access for members
and opportunities to extend their relationship with us.
Numerous one-off special events complement the week,
each measured to chart the subscriber journey.
Andit’sworking. Readers are being won over by
premium stories each day. In the two months since we
started, couriermail.com.au has experienced thefastest-
growingrateofmembershipofanymeteredsitein
Australia.
Teamed with a range of special events and promotions,
couriermail.com.au is tracking30%aheadof
membershipforecasts - and aims to stay there.
premiumexperience
MEMBERS
FIRST
The future of our site depends on a growing membership
base – readers who value our journalism and are willing to
pay for it. A range of unique, innovative, whole-of-business
strategies are encouraging readers to join the club.
We’ve had an exceptional year. Our journalism is compelling, our
audience is growing and our commercial opportunities are improving
due to a clear strategy with digital innovation at its core. Thank you for
your consideration of couriermail.com.au for Website of the Year.
WELCOME TO
We deliver hundreds of stories every day, enjoyed by thousands of Queenslanders. But
for those that truly value journalism, we’re going the extra mile. The new guide below is
designed to help Courier-Mail+ subscribers stay in touch and be better informed of all
the great online content, special offers and unique access we have in store just for them.
Check back each week. Our message? It pays to belong to the couriermail.com.au/club.
THE COURIER-MAIL
EDITOR
THE SUNDAY MAIL
EDITOR
YOURWEEKLY
GUIDETO
MONDAY
6AM-9AM
BFF – Live blog
Kickstart your morning with our wrap of news on
the move, plus the best from social media, TV, radio,
traffic and weather – whatever has Brisbane talking!
7AM
Daily email newsletter
MIDDAY
Special feature: The Origin of Origin
There’s been a miscount! This
week’s looming encounter
between the Marooons and
Blues is the true 100th game of
Origin (say the purists). To prove
it, we travel back three decades
to the start – charting the names,
the personalities and talents that turned a rivalry
into an institution.
4PM
The A-List Exposed
Go inside the hottest clubs and biggest events with
the best pics from our party-crashing snappers.
8PM
The best of today – and tomorrow!
Missed something? We’ve got you covered with an
email straight from the editor – the day’s hottest
story, the video that went viral, the topic
that fired up the keyboard warriors, the
biggest laugh. Plus, members get an
early look at tomorrow’s front page!
Sign up online at bit.ly/cm-club
TUESDAY
6AM-9AM
BFF – Live blog
7AM
Daily email newsletter
Get the freshest headlines emailed straight to your
inbox. A selection of our five top news stories plus
the best from sport, entertainment and business. Go
online to bit.ly/cm-club and sign up for free!
10AM
Cage Fight
It’s blood sport, columnist-
style. Join the no-retorts-
barred, winner-takes-all battle
of wits and words between
conservative street-fighter
Des Houghton and left-leaning
fuse-lighter Paul Syvret (both
pictured below). Their battles have already sent
Twitter into meltdown – now we’re locking them in a
room (well, a virtual one), unleashing the week’s hot
topic and inviting you to throw rocks.
2PM
The Measure of the Market
Keep on top of Queensland’s property prices with
our comprehensive list of weekend sales results and
an early preview of coming auctions.
8PM
The best of today – and tomorrow!
WEDNESDAY
6AM-9AM
BFF – Live blog
7AM
Daily email newsletter
10AM
Chat with the Editor
He decides what goes on the front page and what
doesn’t make the cut. So did he get it right today?
From politics and sport to business and lifestyle,
debate the top stories with the journo calling the
shots – The Courier-Mail’s editor Christopher Dore.
He’s logged-in and waiting to hear what members
have to say, from 10am until deadline.
MIDDAY
Insight and Agenda reloaded
Like to take your time with the
news and consume the issues
in greater depth? Deep dive
into the week’s best reporting
and analysis, brought to life like
never before. We’ve taken the
big weekend reads (below) and
enhanced them as only digital can – complementing
our finest journalism with video, galleries, interactive
features and more. The result is the story behind the
story – and then some.
7PM
State of Origin live blog
Can Meninga’s injury-plagued Maroons level
the series against the desperate Blues? We’ll
be there on your second screen, shouting
along with you at the commentators.
8PM
The best of today – and
tomorrow!
FRIDAY
6AM-9AM
BFF – Live blog
7AM
Daily email newsletter
MIDDAY
The Best of Brisbane
No firm plans for the weekend?
Look no further as we make
sense of the latest and greatest
– every item worth reviewing
during the past week, gathered
in one place and applied to real
life. Think of it as your personal concierge, with tips
on where to go, what to see and the device you’ll use
to film it. Or stay in and let us show you how to eat,
drink and be merry. Our goal? That your time and
money is well spent.
2PM
Dress well, look great
QWeekend’s Kimberly Gardner (pictured below)
kits you out in the hottest winter trends at the right
price, answering your questions and solving every
fashion dilemma.
4PM
Property Watcher
A form guide for home hunters, reviewing the best
real estate going under the hammer this weekend.
8PM
The best of today –
and tomorrow!
Includes a look back at the
stories that went wild on
social media this week,
listing the 10 posts readers
sent viral!
THURSDAY
6AM-9AM
BFF – Live blog
7AM
Daily email newsletter
10AM
Blog with Bolt
He’s Australia’s most powerful
columnist, the scourge of
the politicly-correct and bane
of governments. But on
Thursdays he answers to
our readers. Take on
the man who takes
on the issues.
MIDDAY
Tales from the
Corridors of Power
Not all news is fit to print –
but these four will whisper
if you lean in close. We’ve
brought together our top
insiders from Brisbane’s
worlds of business, politics,
court and entertainment (McCullough, Wardill,
Keim & Cooper, all pictured below) to bring you a
concentrated dose of the week’s top tips and gossip.
But to hear it first, you’ll have to become a member –
couriermail.com.au/club
2PM
Origin frame by frame
All the photos you didn’t see, shot by our sports
photographers. If they were any closer to the action
they’d be wearing Queensland jerseys.
8PM
The best of today – and tomorrow!
THISWEEK’STOPPICKS
SKEWED VIEW
Saturday special
A picture is worth a thousand words, so
pictures with words must be priceless –
especially when poking fun of power! We
gather the past week’s work of the nation’s best
newspaper cartoonists and look back at how
they interpreted the big issues. Truer words
were never spoken, or were more amusing.
MURDER TRIAL
The death of Allison Baden-Clay
One of the most anticipated criminal trials in
recent Queensland history is under way and
we’re bringing you every detail. The Crown
alleges unfaithful husband Gerard Baden-Clay
murdered his wife Allison. The suburban real
estate agent with political connections has
pleaded not guilty, claiming he had no part in
the former beauty queen’s death. Log-on
daily for rolling coverage direct from
the Brisbane Supreme Court.
THE MAIN
EVENT
State of Origin, Game 2
Grab your friends on Wednesday night
and come watch Queensland level the
series at our place – The Courier-Mail
Piazza on Southbank. Gates will open
at 6.30pm and entry is free. The screen
is huge so every seat is a winner, face
paint and fuzzy wigs are optional. Live
music, a cheer squad and special
appearances by Origin legends will
add to the atmosphere, as well as
plenty of great giveaways on the
night. And as a bonus for Courier-
Mail+ members, make yourself
known and get complimentary
access to an exclusive VIP area
complete with beanbags and
catering. What better way to watch
the mighty Maroons smash the Blues!
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