Did you know that 91% of web content gets no traffic from Google? While creative marketing tactics like blogging will boost brand awareness and show that you have expertise within your industry, not writing a post properly for SEO could mean it misses out on all the great SEO traffic it could get. This presentation outlines 12 key strategies to consider when you write your next SEO-friendly blog post.

1. TURBOCHARGE YOUR
BUSINESS WITH
RELENTLESS FOCUS ON
12 KEY STRATEGIES
BUILD THE ULTIMATE SALES
MACHINE

2. BUILD. GROW. SCALE.
IT’S TIME TO GET REAL.
If you are determined to turn your business into the “Ultimate Sales
Machine”, then you’ll be pleased to learn that you don’t have to do 4,000
different things.
Who has time to do that anyway?
Focus instead on 12 basic things or core competencies 4,000 times and
you will have nailed it.
Your success will come from doing the right things with determination and
persistence.

3. BUILD. GROW. SCALE.
THE 12 BUILDING BLOCKS TO
SUCCESS
1. Teach everyone how to manage their time.
2. Have training happening on a consistent basis.
3. Get everyone to use meetings effectively.
4. Have good strategies and great tactics.
5. Accelerate growth by hiring superstars.
6. Instead of trying to sell everyone, be selective.

4. BUILD. GROW. SCALE.
THE 12 BUILDING BLOCKS TO
SUCCESS
7. Harness the seven must do’s of marketing
8. Integrate compelling visuals into your processes.
9. Make a concerted effort to get the best buyers.
10.Develop a highly polished sales process.
11.Keep your clients forever to boost profits.
12.Set ongoing goals and measure your progress.

5. TEXT
▸From today commit to
STOP BOUNCING from
one new management fad
to another.
▸ Focus instead on
mastering each of these 12
strategies progressively
better over time.

6. STEP 1:
SELECT A
KEYWORD
PHRASE
Andrew Wallis Consultancy
BUILD. GROW. SCALE.

7. BUILD. GROW. SCALE.
SELECT A
KEYWORD
PHRASEE.g. always feel tired
‣ Google instant search is my
first basis of finding a perfect
Keyword.
‣ It’s more like a Keyword
discovery tool, which you can
use to generate tons of ideas.

9. BUILD. GROW. SCALE.
SELECT A KEYWORD PHRASE
‣ Put any Keyword related to your niche, for example; I
started typing “always feel tired” and Google Instant
search suggested search results.
‣ Depending upon your post type, you can pick a
couple of them which make sense to you
‣ It’s always important to write for your reader first and
foremost.

10. BUILD. GROW. SCALE.
SELECT A KEYWORD PHRASE
‣ For example, if you’re a personal trainer and you
want to write a post about symptoms of chronic
fatigue, some topics may include…
mood swings, tiredness or low energy.
Therefore some keywords might be “always feeling
tired,” “lack of energy” or “muscle aches.”

11. BUILD. GROW. SCALE.
SIDE NOTE:
‣ If you need help with finding keywords for your blog
posts, let us find them for you with our Fast Track to
Fame Blogging Solution.
‣ Email Andrew on andrew@andrewwallis.me

12. STEP 2:
WRITE YOUR PAGE
TITLE
Andrew Wallis Consultancy
BUILD. GROW. SCALE.

13. BUILD. GROW. SCALE.
WRITE YOUR PAGE
TITLE
e.g. 7 Reasons Why You
Always Feel Tired | Healthy
Glow PT Coaching
‣ The page title is one of the most
important places to put your keyword
‣ A page title should be about 65-70
characters (including spaces) or less
‣ Put your most important keyword(s)
as close to the beginning of the page
title as you can.

14. BUILD. GROW. SCALE.
WRITE YOUR PAGE TITLE
If you’re having trouble coming up with attention-
grabbing headlines or topics on which to blog then why
not try out an online generator?
Here are some examples…
‣ http://www.hubspot.com/blog-topic-generator
‣ http://seopressor.com/blog-title-generator/
‣ https://www.portent.com/tools/title-maker

15. STEP 3:
WRITE A META
DESCRIPTION
Andrew Wallis Consultancy
BUILD. GROW. SCALE.

16. BUILD. GROW. SCALE.
WRITE A META
DESCRIPTION
e.g. Are you puzzled by the fact
that you always feel tired? Read
up on 7 of the most often
overlooked causes of extreme
tiredness and fatigue.
‣ A page’s meta description tag gives
people a summary of what the page is
about.
‣ Although it’s not used for ranking
purposes, words in the description tag
are bolded when they appear in the
search results.

17. BUILD. GROW. SCALE.
WRITE A META DESCRIPTION
‣ Think of your description tag as the copy for an ad.
‣ This is your chance to ENTICE people to click on your
blog from the search results page.
‣ You have 155 characters (including spaces) in
which to write a compelling description

18. STEP 4:
CREATE A
PERMALINK URL
Andrew Wallis Consultancy
Conceive. Believe. Achieve.

19. BUILD. GROW. SCALE.
CREATE A
PERMANENT URL…
e.g.
http://healthyglow.com.au/why-
you-always-feel-tired
‣ Edit the permalink and get rid of
throwaway words ‘such’ ‘as’ ‘it’, ‘the’,
‘at’, ‘is’ ‘an’ and ‘a’ etc.
‣ Keep the URLs short and include your
keyword.
‣ They help your readers and search
engines make sense of what they will
find on the page

20. STEP 5:
WRAP YOUR POST
HEADLINE IN A H1
TAG
Andrew Wallis Consultancy
Conceive. Believe. Achieve.

21. BUILD. GROW. SCALE.
WRAP YOUR POST
HEADLINE IN A H1 TAG
e.g. 7 Reasons Why You Always
Feel Tired (And What To Do About
It)
‣ In WordPress, the post headline is
automatically tagged with a H1 tag
‣ This helps to reinforce that the post is about
that keyword.
‣ Only use 1 H1 tag per page
‣ Should contain your keyword for that page
as well helping your reader understand
what the page is about

22. STEP 6:
FIRST SENTENCE /
PARAGRAPH
Andrew Wallis Consultancy
Conceive. Believe. Achieve.

23. BUILD. GROW. SCALE.
FIRST SENTENCE / PARAGRAPH
e.g. Are you getting plenty of sleep but you always feel tired?
Before you blame your busy lifestyle, learn more about what
might be at the root of your unexplained fatigue. Reasons Why
You Always Feel Tired (And What To Do About It)
‣ Include your keyword in a very natural way in the first sentence
or paragraph where possible.
‣ This helps to reinforce that the post is way in the first sentence or
paragraph about that keyword.

24. STEP 7:
IMAGE ALT TEXT
Andrew Wallis Consultancy
Conceive. Believe. Achieve.

26. IMAGE ALT TEXT
e.g. always feel tired
‣ Make sure each image includes a relevant Alt tag.
‣ Not too many people do this. Be the exception to the
rule.
‣ Include the keyword in a natural way.
BUILD. GROW. SCALE.

27. STEP 8:
CREATING YOUR
IMAGE FILE NAME
Andrew Wallis Consultancy
Conceive. Believe. Achieve.

28. CREATING YOUR IMAGE FILE
NAMEe.g. always-feel-tired.jpg
‣ Make sure each image includes a relevant filename.
‣ You need to create the filename before you upload
the image to WordPress
BUILD. GROW. SCALE.

29. STEP 10:
USE H2 OR H3
TAGS FOR ALL OF
YOUR SUB-
HEADINGSAndrew Wallis Consultancy
Conceive. Believe. Achieve.

30. BUILD. GROW. SCALE.
USE H2 OR H3 TAGS FOR ALL OF
YOUR SUB-HEADINGS
e.g. What’s Causing You To
Feel Tired All The Time?
e.g. What You Can Do To Stop
Being Tired
e.g. Being Tired All The Time
Could Be Linked To Chronic
Fatigue

31. BUILD. GROW. SCALE.
USE H2 OR H3 TAGS FOR ALL OF
YOUR SUB-HEADINGS
‣ Adding H2 or H3 tags
BOOSTS your SEO rankings
‣ Not only are sub-headings
helpful to readers because they
provide structure and break up
the text, they’re also relevant
signals for Google.
‣ Use any related and secondary
key phrases in these tags

32. STEP 11:
CONTENT: THE
BODY OF YOUR
BLOG POST
Andrew Wallis Consultancy
Conceive. Believe. Achieve.

33. BUILD. GROW. SCALE.
BLOG CONTENT
‣ The body of the post
consists of the content of
your blog
‣ You need to write with
your ideal client in mind
‣ How can you help them?

34. BUILD. GROW. SCALE.
BLOG CONTENT
Your content should be
written in a way that…
‣ Solves a problem
‣ Addresses a need
‣ Or taps into a desire
Think about how you can
achieve this?

35. STEP 12:
USE RELATED
KEYWORDS &
PHRASES IN A
NATURAL WAYAndrew Wallis Consultancy
Conceive. Believe. Achieve.

36. USE RELATED KEYWORDS & PHRASES
IN A NATURAL WAY
e.g. tiredness, jaded, fatigue, sleepy, low energy,
poor diet, lack of energy, feel depressed etc.
‣ Google wants you to write naturally without your
content looking contrived.
‣ That means you will naturally use other related
words and phrases within your content.
BUILD. GROW. SCALE.

39. QUESTIONS?
www.andrewwallis.me
andrew@andrewwallis.me
+44 07784 266 389

40. SOCIAL HANDLES
@andrewwallisHQ
@andrewwallisHQ
@andrewwallis
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