It's about the art of enabling humans to engage and identify collectively. A visual poem (a slightly slower Pecha Kucha) on the emergence of 'community'."Community" is derived from the Latin: cum, "with/together" + munus, "gift". In all forms of community, geographic, online, artistic, flash mobs, there exist common formative dynamics & conditions. I will share insights about the art of enabling humans to contribute their gifts, and find a new sense of self in the process. Learn more at http://www.wildpollinators.org
16. "Social entrepreneurs identify resources where people only see problems. They view the community as the solution, not the passive beneficiary. They begin with the assumption of competence and unleash resources in the communities they're serving. ” David Bornstein - How to Change the World: Social Entrepreneurs and the Power of New Ideas
What is an art? Creation of artifacts of beauty Non-scientific branches of knowledge Science being repeatable, independent of context Arts being bespoke, specific in context, expressive and evocative in content
What is community? Coming together, with gifts Opposite is in isolation with our needs and deficiencies Here, 70 community members came together to share their projects for contributing to a better city
Here, in the Estonian singing revolution, hundreds of thousands of Estonians came together to sing traditional songs in a powerful contribution to a peaceful revolution resulting in their political autonomy and recovering of identity
And, at times, here we are: Bowling alone Shopping alone Consuming popular culture alone Social networking online, alone. This is a problem, and it’s not about finding a ‘technical’ solution
The creation of community is about: From independence to interdependence From consumption to co-creation (sharing our gifts), But also a significant shift in identity and power. These are powerful forces: identity and power.
The shift from taking from a dictatorial power up high, To an interconnected network of nods and partners, Deeply challenges social structures, and our sense of identity. You are no longer just a consumer of food, art or culture, you are (whether you like it or nor) a co-contributor, a co-creator. With great power comes great responsbility.
So this shift in power and identity is not just superficial. Facebook might appear to be about connecting with friends, and making us more ‘social’, but there’s a lot more going on and that needs to be acknowledged than just software and liking things.
The social networks, the community events, the arts conferences. They are visible. What remains invisible is the shift in perception, conception, identification that occurs in these spaces. Think of singing in that Estonian choir, they are not individuals, they are one, they are Estonia.
Our culture tends to deny depth, or to think there is nothing fresh or different ‘down there’ Any conception of community, and in the art of community, is usually a re-negotiation of identity Let’s go for depth Creating the conditions for one to loosen one’s grip on one’s habituated identity is an art There is a void to be explored, to be crossed if we are to snap out of a cult of self-centred, separate identification and to embrace community.
Right now there is an opportunity to redefine our identity, to reconsider or self-labeling as consumers, citizens, mothers, daughters, Australian’s humans. That the psychological need for identity drives many things
Companies know this. They don’t sell fizzy, sugary water, they sell identity. They don’t sell shoes, they sell a brand associated with a set of concepts and a feeling. They don’t sell funky cargo bikes for hipsters, they are also selling BEING a funky, cargo-bike riding hipster. It’s all the same dynamic.
So, the invitation is to consider the creation of the conditions, the marketing, the construction of choices and messages that shift our identity as an art. Like architecture, we can pay attention to line, form, meaning, history, the audience, the users in designing contexts that enable a different identity. An identity that is more aligned with community: coming together to share our gifts. Creating the right ‘structure’, the right space for a renegotiation or reconsideration of identity is an art. Like architecture, you can design spaces that reinforce a sense of isolation, work orientation, or you can design a space that enables you to be human, part of a collective, and perhaps to BECOME someone different
And it’s not just about structure, it’s also about language and unspoken conceptions. The architecture in the gross realm, for our bodies, is relatively easy. Designing to enable the emergence of a new language is trickier Designing to enable the emergence of a new mind and identity, is trickier again I’ll show you what I mean…comparing a traditional organisational culture to one we are trying to create with Pollinators Inc: a growing community of social entrepreneurs.
The spaces at the top, are designed without barriers, with space for creation, to enable a certain type of identity and identification that are profoundly different to those below. Which do you think is more conducive to interaction and identification as a member of a community? This is what we are doing with our CityHive project.
Symbols, language, rituals…these all communicate something else. There is a language we can use that is either enabling or disabling, supportive or sarcastic, motivating or apathy-inducing.
We can host events and reflect back on each other our preferred identity: as consumers and suckers, or as creators and ‘wicked people’.
So, that’s what we’re up to. Playing around in the art of enabling the emergence of a different sense of identity. We’re taking a small step here in Geraldton, with a specific group of people. But many have done it before. Every time you donate, participate, contribute you are choosing to identify as something more than just a consumer or a ratepayer. You are choosing to identify as humanity.
That is really the invitation, to expand our conception of self beyond the individual, to a member of a community, and that community actually not being limited by geography, rather embracing of all and self as one humanity. And there’s a role for artists to play. That’s really my call, is for the arts, as they have done in this conference and these events, to choose to be conscious and active in expressing and evoking a different sense of identity. A form of social sculpture: forms of interventions that are systemic, psychological, ecological.
Beuys started to do this in his 7000 oaks project, and we’ve done some work locally through BUMP project.