Team Onbo – 2nd place http://www.onbotraining.com Inga Stasiulionyte, Pavel Titov, Mario Morales, Leonika Sari, Wasim Mohideen Class 1, MIT Global Entrepreneurship Bootcamp Demo Day August 22, 2014 About the program The MIT Global Entrepreneurship Bootcamp is an intensive, week-long new ventures leadership program that gives bootcampers a taste of drinking from the firehose that all MIT students experience. It is a nexus connecting entrepreneurs from around the world to the entrepreneurship and innovation eco-system surrounding the Massachusetts Institute of Technology. https://bootcamp.mit.edu/entrepreneurship

2. PAIN: lost sales due to inefficiency of supporting stuff:
- Late with sending quotes and follow-ups to the clients
- Constantly makes mistakes in the quotes
- Miscommunication
- Inability to prioritize

4. VISION:
How we live and what results we have - all depend from our behavior. We would like
to see people and businesses more responsible and professional. We believe that
only when people really care about what they do they are happiest and produce the
most innovative, sustainable products and services.
PURPOSE:
Olympians are not born, they are developed. We give employees the best tools to
succeed, the tools that athletes have been using to become winners.
MISSION:
Increase peoples professionalism by 90%.

5. Value Quantified
NO ONBO insurance co looses $64,000/yr
WITH ONBO insurance co gains additional $30,000/yr
Insurance company with 30 employees: One lost deal costs $8,000 in LTV losses X each underperforming
employee losing 2 deals a year X 2 underperforming employees = $64,000

7. Industries with Higher Turn-Over in the U.S. and High Salaries
Market Potential
140,678
13,200
28,506
Insurance
Advertising
e-Commerce
2,423,483
462,300
316,000
Insurance
Advertising
e-Commerce
Number of Companies Number of Employees
2,423,483 employees x 0.20% x $15 per employee annually = $7.2 Million
$1,195 = Average Spending per Employee on Training and Development
Annual Turn Over Rate in the Insurance Industry: 10-15%

8. CHAMPION
Broker, manager
Male 20-40, college
degree. Salary $100,000
Cares to make big sales
PERSONAS
END USER
Admin, most of the day spends
working on the computer.
Female 20-40, college degree.
Salary $30,000
Cares advancing in the career.
ECONOMIC BUYER
CEO
Male 50-65, college
degree. Salary $170,000
Cares about efficiency
INFLUENCER
HR
Female 40-60, college
degree. Salary $60,000
Cares to make big sales
DMU & DMP
End User (admin) creates a pain for Champion (broker), Champion asks Economic Buyer (CEO) for the solution.
Economic Buyer investigates a problem and HR influences his decision.

9. Go to Market Strategy
Employee
ChampionSales Force
Online Testing
Text (LinkedIn)
Direct Sales
Short Term Medium Term Long Term
• Small Insurance
Companies (50-200
employees)
• Big Insurance
Companies
• Word of Mouth Effect
• Expand to Other
Industries
• Offer New Features to
Existing Customers
#1
#2
Lower Cost of
Acquisition

10. REVENUE SOURCES:
- Data
- Full test
- E-learning monthly subscription for employees
- Affiliate referral
- Advertising
CORE:
- Test developed by HR Specialist, Psychologists and Lithuanian Sports University
- Unique data about performance of customer`s employees
- Sport psychology know how and experience

11. COCA
Network effect kicking in and decreasing with volume telemarketing costs reduce COCA twice by fifth year.

12. LTV

13. 0.00
1,000.00
2,000.00
3,000.00
4,000.00
5,000.00
6,000.00
7,000.00
8,000.00
0 1 2 3 4 5
LTV
COCA
COCA & LTV Over Time

14. CASH FLOW

15. TIMELINE
2014
Test & e-learning video prototype creation in Lithuania:
- We already have working and approved test
- We already have a contract with a paying customer
- Test promotion
- Fundraising for e-learning video creation
- Producing 5 first videos
2015
E-learning video creation and test promotion in the USA:
- Developing e-learning videos
- Hiring sales people
- Promoting and selling test & e-learning videos
- Developing affiliate connections

16. CO-FOUNDERS:
Inga Stasiulionyte
Pavel Titov
Mario Morales
Leonika Sari
Wasim Mohideen
ADVISORS:
Michael Peagram - expert on strategy and company growth, sold his
company for 60M
Nathan Skwortsow – expert in developing and selling websites.

17. NEEDS:
- $6M for e-learning
videos development
and COCA
- Advisors for the video
production