The October webinar focused on marketing. It included a newsletter with videos and articles about marketing topics. The webinar discussed how the definition of marketing has expanded and how it must continue adapting to changes in customers. Marketing is now more about communication and telling stories. Businesses were advised to deeply understand their customers and be transparent, while finding opportunities to market through every action. The webinar suggested marketing oneself and utilizing various online and offline channels. Next month's webinar will focus on getting it right in the online world.

1. OCTOBER WEBINAR
With Bree James and Andrew Griffiths

2. WELCOME

3. DON’T FORGET WHAT’S INCLUDED
AS PART OF THE CLUB

4. 1. THE NEWSLETTER
Filled with great videos and articles all designed
to help your business do what you do better.

5. NEWSLETTER CONTENT THIS MONTH
1. VIDEO - The new world of marketing.
2. VIDEO - How marketing works with Gary V.
3. VIDEO - What physics taught me about marketing.
4. VIDEO - 4 TED talks that every marketer should watch.
5. ARTICLE - Is your attitude towards marketing as positive as it could be?
6. ARTICLE - 7 Strategies for marketing when you don’t have any money.
7. ARTICLE - What does your perfect customer look like?
8. ARTICLE - Sometimes it’s the things we’ve stopped doing that bring us undone.
9. ARTICLE - Most businesses go to great lengths to make this mistake.

6. 2. THE WEBINARS
You can send in your questions.
Or ask on the webinar.
We will talk about the month theme.
And see where the conversation takes us.

7. 3. THE DEEP DIVE VLOG
You can send in your questions.
Or ask on the webinar.
We will talk about the month theme.
And see where the conversation takes us.

8. 5. THE PRIVATE FB PAGE
Just a good place for discussion, to give some
feedback to ask some questions, to interact
however you would like.

9. ALL OF THE INFORMATION CAN BE FOUND:

10. SO, CLEARLY THIS MONTH WE ARE TALKING ABOUT:

11. SO, CLEARLY THIS MONTH WE ARE TALKING ABOUT:
MARKETING, MARKETING, MARKETING.
BREAK IT DOWN -
1. The word has become complicated for marketing.
2. Our customers are changing all the time. We need to
keep up.
3. Marketing is more important than ever.
4. It has become more about communication.

12. 1. LET’S START BY BEING REALLY CLEAR ABOUT WHAT
MARKETING ACTUALLY IS…

13. BRANDING
ADVERTISING
PUBLIC RELATIONS
CUSTOMER SERVICE
CORPORATE KARMA
SOCIAL MEDIA
DIGITAL

14. EVERY SINGLE THING YOU DO IS
A MARKETING OPPORTUNITY.

15. 2. AND WHAT HAS CHANGED WITH MARKETING IN
RECENT YEARS?

16. 3. AND HOW WILL MARKETING LOOK IN THE NEXT
FEW YEARS?

17. 4. WHERE ARE bUSINESSES GOING WRONG WITH
MARKETING?

18. 5. WHAT’S WRONG WITH THE ONE SIZE FITS
ALL APPROACH?

19. 6. SO HOW DO WE REALLY CONNECT WITH
OUR CUSTOMERS?

20. • WE NEED TO KNOW THEM REALLY WELL (THE KEY TO
CAPTURING A MARKET IS TO KNOW YOUR MARKET)
• WE NEED TO MAKE IT PERSONAL
• WE NEED TO TELL BETTER STORIES (ABOUT EVERYTHING)
• WE NEED TO BE RELEVANT
• WE NEED TO STAY RELEVANT
• WE NEED TO BE TRANSPARENT
• WE NEED TO ENGAGE DEEPLY

21. 7. AND WHERE SHOULD YOU BE MARKETING?

22. 8. WHAT ABOUT MARKETING YOURSELF? A BIG TOPIC.

23. PHEW….

24. THE BOTTOM LINE FOR
YOU AND
YOUR BUSINESS IS….

25. EVERY SINGLE THING YOU
DO IS A MARKETING
OPPORTUNITY.

26. SOME GREAT BOOKS ON MARKETING

27. NEXT MONTH….WE ARE DIVING DEEP ON
“GETTING IT RIGHT IN THE ONLINE WORLD”

28. SOME COOL BUSINESS IDEAS

29. www.vetnutrition.tufts.edu/tufts-obesity-
clinic-for-animals/
www.hangoverhelpers.com.auwww.myhospifriends.com

30. THANK YOU FOR TUNING IN

31. SEE YOU NEXT MONTH.