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Vanson Bourne Christmas Percents Infographic
1. AT A GLANCE
CHRISTMAS PERCENTS
We asked 1000 people, what they would be doing this Christmas, with
whom, where and when
94%
OF PEOPLE
CELEBRATE
CHRISTMAS
THE AVERAGE DATE
PEOPLE PUT UP THEIR
CHRISTMAS
IS 9TH DECEMBER
Nearly twice as many people selected "4 weeks
before Christmas" as the next most popular answer
PEOPLE START THEIR
CHRISTMAS
IS 12TH OCTOBER
SHOPPING
Men start on average nearly a month later
than women
12TH
OCT
CHRISTMAS
SHOPPING
30%
90% OF PEOPLE WHO
BUY CHRISTMAS
BUY SOME OF THEM
PRESENTS
ONLINE
59% OF PEOPLE WHO
CELEBRATE CHRISTMAS
CHRISTMAS DAY
SPEND MOST OF
AT HOME
ON AVERAGE, PEOPLE OPEN THEIR
CHRISTMAS PRESENTS
ON CHRISTMAS DAY
BETWEEN 10AM AND 11AM
75% OF PEOPLE WHO
CELEBRATE CHRISTMAS
ON CHRISTMAS DAY
EAT SPROUTS
55+ year olds are twice as likely to eat sprouts on Christmas Day
52% OF PEOPLE
QUEEN'S SPEECH
DO NOT WATCH THE
29% OF PEOPLE WHO
CELEBRATE CHRISTMAS HAVE
AN AFTERNOON NAP
ON CHRISTMAS DAY
71% OF PEOPLE SEND
TEXT MESSAGES
ON CHRISTMAS DAY,
OF THEM THEY SEND AN AVERAGE OF
11 MESSAGES EACH
10% OF PEOPLE USUALLY
SHOP ONLINE
ON CHRISTMAS DAY
21% OF PEOPLE WHO
CELEBRATE CHRISTMAS
RETURN OR EXCHANGE
AT LEAST ONE PRESENT
20% OF PEOPLE WHO
CELEBRATE CHRISTMAS
RE-GIFT AT LEAST
ONE PRESENT.
THESE PEOPLE RE-GIFT AN
AVERAGE OF FOUR PRESENTS
24% OF PEOPLE
NEVER WANT TO HEAR
CLIFF RICHARD'S
'MISTLETOE AND
Survey conducted in November 2014 by Vanson Bourne.
We asked 1000 people, what they would be doing this
Christmas, with whom, where and when.
www.vansonbourne-christmas.co.uk
22ND
NOV
9TH
DEC
DECORATIONS
ON AVERAGE, PEOPLE THINK
RETAILERS SHOULDN'T PUT UP CHRISTMAS
UNTIL 22ND NOVEMBER
DECORATIONS
People with children at home decorate slightly
earlier on average (4 days earlier)
THE AVERAGE DATE
30% OF PEOPLE START THEIR
BEFORE HALLOWEEN
Overall half of christmas shopping is done online
with a majority of people (53%) now doing more
than half their Christmas shopping online
Of those who travel on Christmas Day,
the average journey is 14 miles
On average respondents with children under 18 open gifts an hour earlier
than the rest. Twice as many of them open gifts before 9am (39% vs 19%)
16-24 year olds are less likely to choose to watch the
Queen's speech live when it’s broadcast (13%) than
everyone else (22-31%)
Men outnumber women 35% to 22%. Young people are as likely to
nap as the 65+ age group.
16-24 year olds are twice as likely to text on Christmas Day
as people over 65
Twice as many respondents with under 18s at home shop
online (15%) vs 7% of those with no children around. This
increases to 22% of the 25-34 age group
These people return or exchange an average of four
presents. Approaching twice as many respondents with
under 18s exchange or get refunds for gifts (28% vs 16%)
Women are far more likely to do it than men (25% vs
16%), so are people with under 18s at home (29%).
More 16-34 year olds chose "All I want for
Christmas is you" (to stop singing?). Perhaps
they are unfamiliar with Cli's classic?
54% OF PEOPLE
TRAVEL ON
CHRISTMAS DAY
90%
59%
54%
75%
29%
HAPPY
CHRISTMAS
SALE
SALE
21%
20%
24%
WINE' AGAIN