Vanson Bourne infographic examined 300 UK IT Purchasers’ opinions of the value of social media in the buying cycle in 2010 and in 2013 then compared the results.

1. SOCIAL MEDIA: 2013 V 2010
AT A GLANCE
IT Purchasers who rated the following information channels as
very useful for keeping up-to-date on IT industry developments
including general news from vendors.
2013
2010
Plaxo
109%
2013
29%
Facebook
0
201
108%
27%
2013
2010
SlideShare
23%
92%
2013
2010
Twitter
65%
2013
33%
2010
YouTube
58%
2013
30%
2010
Vendor blogs
40%
2013
2010
LinkedIn
42%
19%
2013
37%
Analyst blogs
0
201
17.5%
2013
2010
IT blogs
(independent)
47%
6%
55%
Survey conducted in May to June 2013 by Vanson Bourne
with 59 tech marketers and 300 IT purchasers in UK-based
companies.