A very quick tour of 2014 digital marketing predictions.

1. NO SEARCH
28TH NOVEMBER 2013
@AndrewGirdwood

2. Data starts to
become rare

3. Data
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DMP – Data Management Platforms
DSP – Demand Side Platforms
Data Exchanges
Client / Vendor / Agency data ownerships

4. Alternative to cookies?

5. The “new”
Display grows

6. Display: Premium at Equilibrium
• Thinning the difference between premium and biddable
• Agency trading desks in focus
• The impact of botnets

7. We’ve had big
changes to PPC

8. PPC: Automated and Creative
• DSPs and Trading Desks doing more in PPC
• Extensions and Creative more important
• Wait? Is there a conflict between those two?

9. Who’s running your PPC anyway?
Search or Display?

10. Affiliates is a wise
brand’s game

11. Performance: Makes a difference
• Affiliates continue their rebrand to Performance
– (In Europe, at least)
• The value of data generated by affiliates
• Shifts in the technology and agency landscape
• Performance Horizon and Impact Radius

12. SEO becomes a
specialism. Again.

13. SEO: The Link Singularity
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Questions on Brilliant Basics
SEO is a specialist layer
Publishing
The Link Singularity

14. Social has become
very broad

15. Social: Repeated Bifurcation
• Specialisms emerge from social
– Social ads, branded content, customer
service, outreach, community management, et al…
• Closer connections with TV and other broadcast
conversation starters
• Permissions and privacy

16. Do brands have permission to deliver
better than expected services?

17. More and more
connected devices

18. Device Order
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Mobile – first screen
Mobile – your other first screen
TV – second screen
Desktop – third screen
Wearable – fourth screen

19. Will there be any more device
specialists?

20. No search?

21. Thank you!
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@AndrewGirdwood
+AndrewGirdwood
Email: Andrew.Girdwood@LBi.com