It's a checkup for your owned media inbound channels. Get a quick introduction to the Inbound Marketing Audit and how it helps your craft a holistic inbound strategy including SEO, social, local, mobile, and more.
42. We audited our presence and developed an Inbound
Strategy:
• Changed target to ‘alternative schoolers’ from
homeschoolers.
• We mapped our keywords to digital content.
• We optimized on-page content for each keyword using a
search-friendly CMS platform like WordPress.
• We had each parent link to the home page using the
keyword ‘alternative school’ or a variant.
We covered out inbound bases.