4. ”
“Relying too heavily on quick SEO tactics simply doesn’t cut it anymore:
There was a time when ranking a website was like making consommé. You wanted one thing—
clear broth. At that time, you could focus on a single tactic and it would boost rankings. Today
it’s more like trying to make the world’s best seafood chowder.
“Success depends on a complex mix of ingredients, freshness and timing. One ingredient alone
won’t bring success, and yet without that one ingredient, you don’t have a chowder.
— Duane Forrester, Senior Product Manager for bing
5. 1.SEO ‘tips&tricks’arenolongerenough
From keyword overloading to fake
inbound links, the road to good SEO has
become increasingly paved with shortcuts
in the race for top Google rankings. But all
that is changing, with the focus switching
in recent years from the so-called SEO
shortcuts to quality, targeted content and
well-built websites.
In recent years, Google stopped providing
data on keyword popularity, a move many
digital commentators felt was a signal of
their intentions to prioritise good content
over SEO “tips and tricks”.
Algorithm updates—notably the Schema
Markup—support this shift, enlarging the
focus from formula-based data to the more
human perspective of search.
The concern is for quality and search
credibility—if Google
algorithms are manipulated so that
websites appearing at the top of
rankings are low on good
content but high in keywords and
duplicate copy, the search engine
risks contaminating its offering.
This contamination is becoming an
increasingly real danger. Thousands of
service providers now market so-called SEO
packages to companies, many eager to
increase their online visibility with minimal
time and investment.
There isn’t a magic wand.
6. SEO shortcuts might move websites up the rankings in the short-term, but signs show that
neglecting the usability of a website and the quality of its content in the long-term could see
it slide right back down again.
Google algorithms may stay one step ahead of crafty service providers that try to outfox
them, but Andrew Edwards, Managing Partner at Technology Leaders, cites these principles
as continually relevant:
• Quality, relevant content
• No keyword stuffing
• Organised site-maps
• Longevity of domains
• No duplicate content
Relevant, fresh content (the kind that will be increasingly rewarded by new algorithms) takes
effort and constant maintenance, while a user-friendly site infrastructure needs to be built
from the ground up. Only when these touchstones are achieved can good SEO really make
an impact.
We’ve increased online organic traffic for some of our
clients by as much as 40% per annum.
7.
8. ”
Marketers who rely only on demographics to reach consumers risk missing
more than 70% of potential mobile shoppers.
- Lisa Gevelber, Google VP of marketing
“
9. 2. Youcan’trelyondemographicsalonetoidentifyyourcustomer
The long-trusted method of identifying
potential customers has been
overshadowed by technology—and mobile
technology in particular. Recent research
from Google states that in today’s
digital age where almost every hand holds a
smartphone ready to search for and
instantly gratify any requirement,
consumer intent is far more powerful than
demographics.
This is because demographics don’t focus
on what customers are looking for in an
exact moment and where they are looking
to find it.
For example, not all purchasers of games
are young men between 18 and 34; not all
purchasers of baby products are parents.
They’re called micro-moments and
understanding consumer intent and how to
reach consumers through micro-moments
is critical to the success of all your web and
social media communications.
So you’ve made sure that consumers can
find you via search and identified how to
make sure that you’re listed in the search
results no matter who the consumer or what
their intent.
Now, you need to ask yourself:
“Are we giving them what they’re
looking for?”
10. Everything comes back around to
content quality.
Offer useful, informative content and in those
intent-fuelled micro-moments, the consumer
will find you.
11. 51% of smartphone users have purchased from a
company/brand other than the one they intended to
because the information provided was useful.
(Consumers in the Micro-Moment, Wave 3, Google/Ipsos, U.S., August 2015, n=1291
online smartphone users 18+)
12. Search engines are blind!
Improved SEO is a good enough reason to adopt practical accessibility best
practices.
The added value is that you’ll increase your market share to include the 10-15%
(of the population in Europe alone) of users with disabilities that you were
previously excluding.
Everyone is a potential customer. Better accessibility practices help them—and
the search engines they use—to find you.
13. 3.Accessibilityappliesto—andbenefits—everyone
Ensuring that your website adopts a universal design approach and addresses accessibility
issues is the key to better user experiences, improved SEO and higher search engine
rankings.
Making your online content accessible to people of all abilities is required by EU law, so it’s
definitely worth investing in. But did you know that by making your website accessible, you
can drive its performance in search engine rankings at the same time?
Maximising web accessibility is essential for every business—not only will it enable your site
to reach a bigger potential market share, but it will also help when it comes to great SEO.
In the UK alone, there are 10 million people with disabilities. More
than 70% of them use the internet to find goods and services.
Combined, they have an annual spending power of over £80 billion.
14. According to the Web Accessibility Initiative
(established by the World Wide Web
Consortium [W3C], the main international
internet standards organisation), there are a
multitude of reasons why making your website
accessible is good for business, including:
• the positive impact it will have on search
engine optimisation,
• financial gains and cost savings from
increased web use due to increased potential
market share and increased usability,
• the reduction in risk of legal action and
negative image,
• public relations benefits of demonstrating
corporate social responsibility,
• and the benefits of creating an inclusive
workplace that supports employees with
disabilities.
Between 10% and 15% of the total population
of Europe has some kind of disability. While not
all of these people have difficulty accessing web
content, it’s important to build your content to
be as inclusive as possible.
But where to start?
T.V. Raman’s advice is to keep things
simple:
“Flashing banners and dancing
animals are probably the worst
thing you could put on your site
if you want its content to be read
by an adaptive technology like a
screen reader.”
He further recommends keeping web pages
easy to read, avoiding visual clutter and
ensuring that the primary purpose of the web
page is immediately accessible with full
keyboard navigation.
15. Why should you take the time to make your
site more accessible?
In addition to the service you’ll be doing for
the visually impaired community, accessible
sites are more easily crawled, which is a first
step in your site’s ability to appear in search
results.
- T.V. Raman, Google Research Scientist
Like a visually impaired person using screen
reader software, Google relies on structural
cues in the content—denoting headings,
paragraphs, lists and more—to make more
sense of the page.
The skills we had developed in the field of
web accessibility were, it seemed, directly
applicable to many of the SEO challenges
that face search specialists every day.
- Liam McGee, W3C accessibility expert
““
””
16. With global mobile phone use at an all time high, there has been a
surge of interest in developing websites that are accessible from
a mobile device.
Similarly, making websites accessible for people with disabilities
is an integral part of high quality websites, and in some cases a
legal requirement.
- W3C Web Accessibility Initiative (WAI)
17. 4.AccessibilityappliestoeverydeviceFrom a business perspective, the numbers present a compelling argument. In Ireland alone,
recent research by Eircom suggests that 1.3 million people wish to stay connected 24/7. The
typical Irish home now has four potential online devices. Tablet ownership has doubled in the
last six months: 1.2 million people will have access to a tablet by the end of the year.
With consumers increasingly liberated from the constraints of desktop computing and new
search algorithms, the ability to offer goods and services on a site optimised for a mobile
platform is moving quickly from being a ‘nice to have’ to a ‘must have’ for businesses if they
want to keep a commercial edge.
Accessibility is an issue that W3C gives a high priority. While there is no comprehensive
minimum technical requirement for an ideally optimised mobile website, WAI’s paper
Essential Components of Web Accessibility sets criteria—general and technical—that
accessible websites on all platforms should address. But what is the connection between
accessibility and general good practice for mobile content?
18. 1.3 million Irish people want to stay connected 24/7.
- Eircom research
At the most basic level, and aside from compliance with discrimination legislation, what is
good for accessibility is good for your site as a whole: anything that makes your site easier
to use will improve your site’s overall performance.
This principle is particularly true for Search Engine Optimisation (SEO).
Attention paid to SEO that also addresses accessibility issues—good meta information,
language attributes and alternative text descriptions for image files, for instance—will also
improve your overall ranking in search results.
Good, honest and straightforward content and design that offers high contrast, high visibility
calls to action will make your mobile web experience better and more satisfying to use for
everyone. And that’s good for your business.
19.
20. A well-written piece of copy might not generate
strong feelings in your readers but you can be sure
that a poorly-written one usually will.
21. 5.GoodcopyisasimportantasgooddesignEverybody knows what designers do. They
are artists, trained to take a brief from a
client and use their talent and imagination
to create a visual representation of an idea
or concept. These visual elements form an
important—and vital—aspect of a
organisation’s brand: who doesn’t
recognise the Nike swoosh or the red and
white branding of Coca Cola?
You can even divert yourself by
downloading games to your smartphone
that challenge you to recognise logos—
hundreds of them—it is surprising just how
many of those logos, even stripped of
textual information, can be associated
quickly with their organisation or product.
These elements form an important part
of your organisation’s visual identity—the
set of rules used to generate the desired
impression about your brand and what it
promises to your clients and customers.
But what about words? That’s the easy part,
isn’t it? The way your organisation uses
words to convey information is an equally
important part of your visual identity. And it
is not just a question of good grammar and
spelling, or sloganeering.
The words you use in your
communications have an
important influence on the way
your business is perceived.
Good business writing is a skill. Your
lexicon, tone and style combine with your
visual elements to create your
organisation’s voice. But what is that voice?
As professional writers, we believe it should
be based on a good understanding of your
audience. It is easy to please yourself when
you are writing and, like driving, everyone
is good at it (in their own minds at least!).
22. However good a writer you are though,
there isn’t a single piece of content—from a
strapline to a complex commercial
document—that cannot be improved by the
attention of a professional writer/editor who
will be dispassionate about your writing but
passionate about putting the right amount
of the right words in the right order.
When a well-known fast food restaurant
chain subverted its own well-established
‘you got it!’ slogan for a television
advertising campaign, morphing it into ‘you
don’t got it!’, there was a howl of anguish
from grammatically-concerned viewers. The
slogan was not a mistake. It was, arguably,
a clever subversion. This is how advertising
agencies earn their corn. In this case, that
cleverness rather backfired.
Poor writing is anything but invisible. The
jarring effect it can have on readers often
wipes out the intent behind it. Good writing,
however, should be invisible. It should not
obscure the ideas and messages it conveys.
This is particularly true for business writing.
So how can you make sure your prose is
having the effect you desire?
One of the key characteristics of poor copy
is that it is over-written. We are conditioned
from school onwards to write to word
limits—two sides of homework, a 2,000-
word essay … From this foundation, we are
programmed to fill space instead of being
concise. As screen space becomes smaller
and as attention spans decline, mastering
writing concisely can only pay dividends.
The second great enemy of clarity is
jargon. Organisations, like all enclosed
worlds, evolve their own ways of saying
things that often make no sense to anyone
else. This jargon can leak outside
unwittingly or, in the case of legal
documents and Terms and Conditions,
deliberately. Regardless, jargon, big words
and ‘gobbledygook all detract from clarity
and result in little more than confusion.
Poor writing is anything but invisibile.
23. Using plain English has serious business
benefits. Customers can work out easily
what you are offering, you will spend less
customer service time on explaining things
and you will give the impression that there
is nothing to hide and are therefore
trustworthy. For web copy and social media
posts too, straightforward language helps
search engines assess the integrity of your
content and can lead to improved search
engine results rankings.
There are two sure-fire ways to avoid the
pitfalls of poor copy. The first is to have a
clear idea about the audience that you are
writing for. By having your idealised reader
sitting at your metaphorical shoulder, you
can ask yourself that crucial question:
“Am I writing this in a way that
can be understood?”
The second method?
Engage content specialists.
Professional copywriters and editors are
artists too. We work with words, we design
written materials to perform specific tasks
for you, just as artists do with visuals. Okay,
while a well-written piece of copy might not
generate strong feelings in your readers,
you can be sure that a poorly-written one
usually will.
Two ways to avoid poorly-written copy:
1. Know your audience, what they want
and what they need to know.
2. Hire content specialists!
24. Research anticipates the WCM technology market will
grow from $3.47 billion in 2015 to $6.85 billion by 2020.
Research and Markets’ “Web Content Management Market by Solution, Services,
Deployment Type, User Type, Verticals, Regions-Global Forecast to 2020”
25. 6.Howtogetthemostfromthetoolsyouuse—andwhentoupgrade
Technology and design evolve all the time.
That may seem like an obvious statement
but do you know how to keep up with those
constant changes without having to
redesign or rebuild every six to 12 months?
For example, did you know that colours
trend in the online space? They do—they
go in, and out, of fashion often.
Yet, a simple change to your CSS can
totally change the look and feel of your
website; keeping it fresh and modern
without the cost of a whole new design or
worse, a whole new site.
It is important to consider technology’s role
in your content strategy. Technology is not
a complete solution but rather a tool to
facilitate intuitive, frictionless,
cross-channel and personalised consumer
engagement.
Part of this ongoing process is to future-proof
your systems by balancing legacy
investments with future plans and what
they can achieve for your overall content
offering. Legacy systems have their place
in many instances as long as they don’t
hinder progress.
Conversely, you need to resist the urge to
start over with the latest systems simply
because they are shiny and new. It varies
from case to case, but the best approach
often involves building on your existing
technology and complementing it with the
use of solutions that solve problems and
create opportunities.
26. Over the years, content management
systems (CMS)—also known as web
content management (WCM) systems—
have evolved from endless pages of boring,
indecipherable HTML coding to the
kaleidoscope of easy-to-use WYSIWYGs
and widgets that we use today. What was
once confined to the expertise of the ‘tech
guy’ has now opened up to… well, anyone.
And, in many cases, anyone willing to ‘have
a go’.
A word of caution, however, ‘having a go’
with running a CMS will severely limit its
potential and the opportunities it can offer
both your marketing strategy and your
online customer experience. It can be a
costly mistake to underestimate or dismiss
the importance of dedicated and trained
content management resources.
These days, your CMS is responsible for
so much more than a single, public-facing
website. Multiple sites, localised and
personalised for B2C and B2B consumers;
mobile sites; apps; intranets; extranets;
and various other portals can all be
powered and managed by a central CMS.
The do-it-all CMS has become an
indispensable resource, responsible for
consolidating websites; converting content
for smartphones; running online polls,
surveys and submission forms; collecting
data from online forms and polls;
analysing and measuring performance; and
maximising the digital experience for
customers across any device or platform.
You may feel confident that your current
CMS is capable of creating, managing and
delivering your current content
requirements but are you using it to its full
potential? Are your content editors ‘super
users’ of your CMS, ensuring it is being used
in the optimum manner and making
recommendations for improvements and/or
redevelopments to increase the flexibility
and innovative nature of widgets and
templates - and basically prolong its
lifespan and usefulness for as long as
possible?
Inevitably, the CMS you rely on today will
evolve or even become obsolete. Will you
know when to upgrade and/or move on?
27. Planning now—before [your CMS reaches] obsolescence—and
forecasting the new bells and whistles of tomorrow’s WCM
tools can keep your company moving forward without being
left in the digital ditch.
- Erik J. Martin, EContent Magazine
“
”
28. Image optimisation is both an art and science: an art because there is
no one definitive answer for how best to compress an individual image,
and a science because there are many well developed techniques and
algorithms that can significantly reduce the size of an image.
Finding the optimal settings for your image requires careful analysis
along many dimensions: format capabilities, content of encoded data,
quality, pixel dimensions, and more.
- Ilya Grigorik, Web Performance Engineer at Google & Co-chair of W3C Web Performance WG
“
”
29. 7.ImagesarefarmorethanprettypicturesThey say that a picture is worth a thousand
words—but in the online world, if that
picture is a poor-quality or badly-optimised
image, it may be worth considerably less.
Your intended audience won’t wait around
for a massive, uncompressed image to load
on your website and blurry or pixelated
content can actually be detrimental to the
overall perception customers have of your
business.
Worse still, if you have an image or a
collection of images on a webpage that are
taking a long time to download, Google and
other search engines will penalise you for
having a slow-loading website and drop
your listing down in search rankings.
Managing file sizes, proper
naming conventions and
appropriate tagging are all crucial
elements when adding images to
your website and your content.
Doing this incorrectly will leave
you with a sloppy-looking and
low-quality result, that will
hamper your efforts to promote
content and ultimately waste your
time.
30. Having said that, you could always play
it safe and not use images (or very few)
on your website. However, be warned: big
blocks of text and endless paragraphs of
copy aren’t very digestible for the digital
customers of today and will probably repel
your audience.
Using images online works so well because
images entice users to click links to
content; they can help give a clearer
understanding of a point or topic (think
flowcharts or step-by-step guides); and
they break up long, potentially boring
sections of text into manageable chunks for
users to easily get through.
Social media sites like Facebook, Twitter
and even LinkedIn now all incorporate and
encourage the use of images when
posting from your accounts.
Posting a link from your website on one
of these sites will more than likely load a
thumbnail image from the most prominent
picture on that particular page—so it’s worth
investing a bit of time planning and
organising quality images that appeal to
your audience and garner more clicks for
you.
31.
32. The more you invest in terms of time, openness, value, listening, and
engagement, the more likely it is that relationships will flourish.
- Brian Solis, Principal Analyst, Altimeter Group
“
”
33. 8.Constantmeasurementandadaptationarecrucialtoyoursuccess
Meaningful and ongoing measurement of your content is vital not only to your online
presence but also your marketing strategy overall. Connecting with your consumers in a
meaningful and contagious way requires an ongoing comparison of the performance of your
content assets to identify what works, what doesn’t work, what has potential and what should
just be forgotten.
Surveys by research groups such as, Altimeter Group, show that measurement is still much
of a grey area and many marketers are unsure as to how to successfully navigate their way
through it.
So how can you compare, and ultimately measure, each asset or platform when each one
measures success and engagement in a different way?
Three questions that prompt measured measurement:
1. Which of your content efforts was the most successful last year?
2. Why was one more successful than the others?
3. Can you create that success again?
34. One solution is to establish a standardised
value system for your KPIs by finding
commonalities between different metrics
across the various channels you
currently use.
For example, the following can be applied
to websites, video channels, social media
and other online channels:
1. Page views/unique visits,
2. Time on page/duration/ bounce rates
3. Signup/subscriptions
4. Mobile readership
5. Click patterns (heat maps)
6. Comments
7. Social sharing
Once you have established your
measurement system, you can begin to
track and evaluate your results over time.
It’s not enough to look at a single day in
isolation, it’s much more meaningful to
compare results from day to day, week to
week, year on year, etc.
Then what? Watch for trends and outliers
and amend your marketing strategy and
your content accordingly.
35. 67% of marketers identified measurement as the top area that they need to invest in.
Only 3% of marketers said they had “excellent levels of understanding, insight and
predictive knowledge about how the customer will react to experiences and
engagements.
41% said they had great analytics for past performance, but those did little to help
light the way ahead.
23% said predictive intelligence only helped with forecasting broader trends and not
with actionable insights for individual customers.
- Altimeter Group Research
“
”
39. What we do
We create, edit, manage, display and measure content
The words you use have an important influence on the way your business is perceived.
It is essential that your consumers are able to access fresh, dynamic content in
convenient and engaging ways.
We can help you reassure your audience that you deliver your products or services with
the same steadfastness that you deliver your message.
40. Why? Because we already know that you’re the best at what you do so it’s our mission to
make sure that the consumers looking for your products or services find you above all else.
We bring potential customers to you and not the other way around.
Put simply, we ensure that your products and services bloom online with one result—from
the many offerings available, the consumer connects with you.
Our philosophy:
“Your consumers are our clients—you may hire us, but we really work for them.”
41. A flower does not think of competing with
the flowers next to it. It just blooms.
- Viola Davis
42. Quality content that is well written and researched with your consumers
in mind is the (not-so-secret) secret to our success.
How does that work?
We’ve always placed an emphasis on content—and the editorial approach we take to it—
in all its forms. Search providers, including Google, have consistently validated this
approach in recent times by updating algorithms to favour content quality and search
credibility. The old SEO tricks are no longer enough.
Nor can you rely on ‘good-old’ demographics anymore. Understanding consumer intent is
now the more powerful option. Focusing on demographic research alone could lose you
up to 70% of potential business.
So what is the solution?
43. Marketers who rely only on demographics
to reach consumers risk missing more than
70% of potential mobile shoppers.
- Lisa Gevelber, Google VP of marketing
There was a time when ranking a website
was like making consommé...Today it’s
more like trying to make the world’s best
seafood chowder.
- Duane Forrester, Senior Product Manager
for bing
“ “
” ”
44. We advocated quality and understanding consumer intent
since Alhaus began in 2003—long before Google began
prioritising good content over SEO ‘tips and tricks’.
Our extensive expertise and dedication to editorial best
practice is fundamental to our ability to produce online content
that smoothly and effortlessly incorporates effective search
engine optimisation (SEO) and accessibility techniques.
This focus on quality and attention to fine detail has
resulted in a number of awards and benchmarks for many
of our working projects, some of which have been ranked as
the premier resource in their national categories.
It’s that all-important, extra dimension of service and
expertise that Alhaus offers as part of everything we do, that
is the reason why we rank many of the leading brands and
foremost websites in Ireland among our clients.
An award-winning, benchmark-making track record
47. We’ve increased online organic traffic for some of
our clients by as much as 40% per annum.
48. Accessibility and universal design techniques
Our passion for and dedication to accessibility principles and a
universal design approach to content ensures that everyone is
your potential customer.
We advocate accessibility across all media, both online and in print and that means
that anyone, of any ability, in any location, and using any device is your potential
customer.
In the UK alone, there are 10 million people with disabilities. More than 70% of
them use the internet to find goods and services. Combined, they have an annual
spending power of over £80 billion.
49. Employing accessibility principles can often seem like
a daunting and expensive proposition but unlike so
many web development companies that will bombard
you with reasons to start afresh and develop an
entirely new website, the Alhaus approach is to
expertly build on your existing site using some of the
most modern accessibility techniques available.
50. We don’t just use words to reach your consumers—we’ve become
‘super-users’ of the systems that power them.
From WordPress, SquareSpace and Drupal to enterprise systems like Kentico and
pTools; everything in between; and a few bespoke creations along the way, we’ve
worked within most of the content management systems (CMS) on the market.
And more importantly, found a way to bend them to our will in our mission to bring
your business to the forefront of potential customers’ search listings.
We have the hands-on ability, expertise and day-to-day track record to ensure that
your CMS is being used in an optimum manner and—most importantly—continues to
be used to its full potential. This expertise means we often consult and manage the
design and development of our client websites and other publications.
Advanced design and technology expertise
51. Over 90% of online experiences begin
with a search engine and almost 60%
of consumers use Google every month
to find reputable, local businesses.
52. We use identical technology to that
used by NASA to track and power all
of our projects, so we are right up to
the minute in the level of advanced
expertise and professional knowledge
that we can offer you.
53.
54. • Unlimited access to award-winning content specialists and an Irish-based content
management service that is second to none, anywhere.
• Expertly trained and highly-focused content management and editorial teams with
backgrounds in journalism, digital and social media marketing, graphic design and
video/image editing.
• An unprecedented level of care, attention to fine detail, and a successful partnership
with us.
• Strong verbal, written and editing skills; a deep understanding of the latest web
development best practices; and award-winning expertise in web design principles,
usability and creativity.
• And most importantly—happier existing customers and enthusiastic new ones!
What can you expect from us?
55. “Alhaus are extremely professional and a pleasure to work with. I would have no hesitation in
recommending Alison and her colleagues at Alhaus.”
Neil Murphy MRIAI - Senior Built Environment Advisor, Centre for Excellence in Universal
Design / National Disability Authority
“Alhaus has provided editorial services in a consultant capacity to the Assist Ireland online resource
project since its inception in 2004. Their work has always been to the highest standard and various
skills have been an invaluable resource to the project. Alhaus continually demonstrates a total
understanding of Assist Ireland; the content management system within which the information is
managed; and the many tasks that are involved in maintaining this vast information resource.”
Moira Fraser - Project Manager, Assist Ireland for the Citizen’s Information Board
“Alhaus were very attentive and responsive to our needs at all times. Throughout the process, they
displayed excellent attention to detail while ensuring all deadlines were met within a tight schedule.
I would have no hesitation in recommending Alhaus services.”
Deirdre Behan - Webmaster and Data Manager, Arts Council of Ireland
“Alhaus provided a variety of services regarded as a benchmark of excellence for other project teams.
I found that Alhaus delivered a professional, quality service with a very flexible approach and I would
have no hesitation in recommending Alhaus to others.”
Peter Gavin - Project Director, BT
56. Alhaus, a foremost Irish content management company, has the track record of success,
knowledge, expertise and visionary flair required to provide you with the comprehensive
content management service that you deserve... and so much more!
We can say this with 100% confidence because there are not many companies in Ireland
that have the 12-year depth of knowledge and breadth of experience in the business of
content management, creation and maintenance that is vested in Alhaus.
At Alhaus, we work with you to explore new possibilities for your online marketing
campaigns based on your existing site functionality and unique, strategic objectives.
Our extensive experience in websites ensures that you can expect inventive ideas when you
ask us for advice and a rapid response to making your content work better for you.
info@alhaus.com | +353 (01) 443 3361 | alhaus.com | @AlhausGroup