3. WHO
WE ARE
KTC is a creative, socially
forward boutique agency
comprised of seasoned
purveyors, creative
millennials and top-notch
strategists.
We are award-winning brand
marketers, cultural
connectors and design-
centered communicators
with 18+ years of experience.
COLLABORATIVE CULTURALLY RELEVANT INSIGHTFUL
ADAPTIVE AUTHENTIC
3
4. 4
O U R CAPABILITIES
Media
Buying
Strategic
Planning
Public
Relations
Influencer
Marketing
Creative
Design
Content
Production
Logistics +
Fulfillment
Digital
Development
Experiential
Activation
5. 5
O U R AWARDS
*Campaign executed in partnership with Arnold Worldwide, Boston and Crispin Porter, Bogusky, Miami
GSK Night of Beauty
Cannes Lion Award Nominee (2019)
Marketing Excellence Award (2019)
GSK People’s Choice Award (2019)
Publicity Club of Chicago
Special Events Award (2019)
AdColor® (Industry Coalition- AAAA, AAF,
Ad Age, AdClub, ANA)
Kembo Tom – Innovator of the Year
Honoree (2008)
Silver Effie, Automotive
Effie Awards Vehicles Category -
Nissan USA (2007)
truth® for the American Legacy Foundation*
Silver Effie, Pro-Bono & Public Service -
New York AMA (2007)
Most Effective Long-Term Campaign -
PROMO Magazine (2005)
Top Mobile Tour - PROMO Magazine
(2004)
The Grand Effie, Overall Campaign
Award - New York AMA (2003)
Gold REGGIE for Cause Marketing –
PMA (2002)
Guerrilla Marketing Campaign of the
Year - Brandweek (2001)
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6. 6
P R E V I O U S PARTNERS
H E A L T H C A R E E N T E R T A I N M E N T C P G
N O N - P R O F I T
8. 8
Current
TV
Television Networ k
Launch
C H A L L E N G E
Al Gore launched his new television network, Current TV and needed to create demand.
We were tasked with building a database of passionate missionaries and culture leaders,
increase Current TV brand awareness, drive viewership and expand distribution, and spur
submission of viewer created content (VC2).
S O L U T I O N
Create a “Take Back TV” Campaign; a live cultural mash up tour in San Francisco, New York, and
Philadelphia. The tour featured a variety of acts from different genres of music including Mos Def, The
Roots, Simon Dawes, De La Soul & Lauryn Hill. The average event attendance was 6000 (6000- SF, 5000-
NYC, 8000 -Philadelphia)
The entire experience was webcast via a partnership with Sun Microsystems and the audience members
were encouraged to take pictures & footage to spread virally online. INTERACTivists™ distributed
premiums, reinforced the brand message, and collected data from attendees.
9. 9
THE
RESULTS
10 Year Comcast Distribution Deal
33M Media Impressions
Made via online, traditional, and guerilla marketing
8M New Homes
50% increase in network distribution
Television Networ k
Launch
90K Current TV Premiums Distributed
10.
11. 1 1
MASTER OF
THE MIX
Br anded Enter tainment
C H A L L E N G E
Re-establish the Smirnoff brand as the leader of nightlife culture via an ownable platform.
Smirnoff wanted to be more exciting and stand out with their target of 25-35 year olds.
S O L U T I O N
Our response was the development of Master of The Mix, a 360 platform with a TV show at its core that
tapped into the cultural insight that DJ’s are key influencers and tastemakers in nightlife culture. The
platform led to the production of a proprietary branded reality show-Master of the Mix.
Master of the Mix is a DJ/Music competition show, co-created by Smirnoff, which aired on BET for seasons
1 & 2 and on Vh1 for Season 3. The filming of the show incorporated live experiential events that invited
the public, tied in with local promoters, and made the DJ’s compete in front of real audiences.
The winner wins a $250,000 cash prize and a year contract as a Smirnoff DJ/Brand Ambassador.
12. 1 2
THE
RESULTS
10M+Season 2 Viewers
250M Digital Media Impressions
Web, social media, and branded online radio station
335M Media Impressions
For Smirnoff brand during the show’s season
Br anded Enter tainment
Over 1 million viewers per episode
#1 Vodka Category Sales
First time in 4 years
13.
14. 1 4
TRUTH
TOBACCO
AMERICAN LEG ACY F O UNDAT IO N
NATIONAL GRASSROOTS TOUR
C H A L L E N G E
American Legacy desired to reach a targeted audience of ethnic/POC youth
and young adults to counter the alarming death rates due to “BIG” tobacco
and nicotine within this demographic. They tasked Burrell Communications
and KTC with the responsibility of creating and executing innovative touring
programs to reach their target audience.
S O L U T I O N
KTC created and executed a truth® grassroots marketing campaign on the VANS® Warped tour, AST® Dew®
Tour, Tony Hawk Dew® Tour, MTV Tour, Honda Civic Tour, Supergirl Jam, Afro-Punk, America Haunts and a
guerrilla marketing tour in 50 U.S. cities plus District of Columbia throughout the summer and fall months
solidifying an evergreen generational presence over a 13-year span.
15. 1 5
THE
RESULTS
AMERICAN LEG ACY F O UNDAT IO N
NATIONAL GRASSROOTS TOUR
9.5M+ Impressions Generated nationwide
550K+ Engagements within the target demographic
42K+ Email addresses captured
35k Branded premiums distributed
16.
17. 1 7
US IN
LUPUS
C H A L L E N G E
GlaxoSmithKlein (GSK) wished to launch a “first of its kind” lupus-centric
campaign.
S O L U T I O N
KTC curated a multi-vertical program designed to address and recognize the lifestyle of “Lupus
Warrior” patients. The first of the verticals has been dubbed “Night of Beauty.” The program
included a unique patient-led initiative with brand partner NARS® cosmetics.
The Night of Beauty program has a national reach with executions in Atlanta, Chicago, DC and
Philadelphia. This program will be expanded to 10 markets by 2020.
G LAXO SMIT HKLIEN
PATIENT ENGAGEMENT
18. 1 8
THE
RESULTS
G LAXO SMIT HKLIEN
PATIENT ENGAGEMENT
20M Impressions
600 Patient Connections
Made via makeover consultations with NARS® pro artists
NEW
Partnerships Emerge
Created unprecedented brand partnership with national lupus organizations: Lupus
Foundation of America, Lupus Society of Illinois and the Lupus Research Alliance
19.
20. 2 0
One
MusicFEST
Exclusive Ar tist
Inter views
C H A L L E N G E
A staple of Atlanta’s summer music scene, One MusicFest needed the event’s experience
captured in a way that was extraordinary as the festival was itself.
They desired a connection that exemplified their mission statement: “Unity Through Music”
S O L U T I O N
KTC took the mission statement of One MusicFest to heart and developed “Pass The Mic”, a unique
scenario that featured the headliners as they gave one-of-a-kind exclusive interviews to each other.
These electric sessions included Questlove and Roman GianArthur, Wale and The Internet, Raekwon and
Ryan Leslie, Raury and SZA, and Scarface and Big KRIT to name a few.
