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30% of CEOs think marketing budgets are spent on technology currently. Marketing leaders predict customer lifetime value calculations will be a top priority by 2025. 81% of CEOs view marketing as a driver of revenue growth. CMOs say technology and tools help differentiate from competition but 31% say lack of executive buy-in holds back marketing maturity, versus only 5% of CEOs who agree. Analytics skills remain one of the top skills needed in both 2018 and 2025.

Marketing

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