Paid Search & Digital Marketing 101
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Learn the basics of PPC, Display Advertising, Paid Search Marketing.
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Paid Search & Digital Marketing 101
- 1. AN INTRO TO THE BASICS
- 4. • • • •
- 5. Display Banner Ads Remarketing Paid Social Media Ads Paid Search YouTube Devices
- 6. Paid Search
- 7. Paid Search • Google AdWords • Bing Ads • Why Paid Search? • It’s where people are searching • It compliments your SEO and other marketing efforts • It provides the ability to change messaging in real time • It can target the audience you need to reach • It delivers fast and measurable results
- 8. • Displays on websites with related content • Brand Awareness • Engagement with website • Why Display Ads? • It’s where your customers are • It’s critical for influencing consumers • It’s accountable • Brand Continuity • Target your consumer base Display Banner Ads
- 10. Remarketing
- 11. Remarketing Website Visitors Completed Action DO NOT Complete Action Show Banner, Video or Text Ad Return to Website Show Banner, Video or Text Ad Return to Website
- 12. Paid Social Media Ads • Facebook & Instagram Ads • Twitter Ads • LinkedIn Ads • Benefits • Interests • Behaviors • Geography • Age • Gender • Language
- 17. Paid Social Media Ads • Why use Twitter? • Branding/Brand Loyalty • Increase followers • Increase Website clicks or conversions • Generate leads • Collect email addresses • Target • Interests • Behaviors • Geography • Age • Gender • Language
- 18. YouTube
- 19. YouTube • In-Stream Ads (PreRolls) • In-Display • Why use YouTube? • 2nd largest search engine • US Adults spend an average of 5.5 hours a day consuming video content • YouTube Ads vs Television • Local TV Ad Campaign buy -$20K month • YouTube Ad Campaign - $1,000 - $3,000 month • Average Cost per View - $0.12 - $0.25
- 20. Devices • Mobile – over 50% of all searches in the United States were completed on a mobile device • Desktop • Tablet
- 21. April 21, 2016 8:30 AM – 12:00 PM Radisson Hotel Milwaukee West 2303 N. Mayfair Rd. Milwaukee, WI 53226 May 5, 2016 1:00 – 2:00 PM CST http://www.topfloortech.com/seminars
- 22. ANY QUESTIONS?