The document discusses ways to repurpose existing blog content to reach new audiences and improve SEO. It provides 7 methods for repurposing content, such as turning a blog post into an email series, eBook, or YouTube video. The document encourages analyzing website analytics to find popular posts, selecting a few to repurpose, and adding these repurposed content ideas to an editorial calendar. Repurposing content in different formats across multiple platforms can help generate more traffic and leads from existing content.

1. REPURPOSING CONTENT
Better Lead
Generation
Increase
Authority
Reinforce
Message
Be Seen On
New Platforms
Improve Your
Site's SEO
Reach New
Audiences

2. re·pur·pose
rēˈpərpəs/
verb
to adapt for use for a completely new purpose

3. Salma Jafri, blogger &marketer
PROMOTE MORE
CREATE LESS
SearchEngineWatch.com

4. Reach New Audiences

5. Reach New Audiences
Improve Your SEO

6. Reach New Audiences
Improve Your SEO
Increase Your Authority

7. Reach New Audiences
Improve Your SEO
Increase Your Authority
Reinforce Your Message

8. Which of My Posts
Should I Repurpose?

9. Which of My Posts
Should I Repurpose?
They're evergreen.

10. Which of My Posts
Should I Repurpose?
They're evergreen.
They're popular.

11. Google Analytics
Dashboard for WP

12. Which of My Posts
Should I Repurpose?
They're evergreen.
They're popular.
They're high-quality.

13. 7 Ways to Repurpose
1. Turn a Blog Post Into a Series.

14. 7 Ways to Repurpose
1. Turn a Blog Post Into a Series.
Great for List Posts
"5 Tips to Use Twitter For Business"
Tip #1 = One Blog Post
Tip #2 = Another Post, etc.
Just add a little more content & new images!

15. 7 Ways to Repurpose
1. Turn a Blog Post Into a Series.
2. Turn a Series Into an eBook.

16. 7 Ways to Repurpose
1. Turn a Blog Post Into a Series.
2. Turn a Series Into an eBook.
Kindle Direct Publishing
kdp.amazon.com

17. 7 Ways to Repurpose
1. Turn a Blog Post Into a Series.
2. Turn a Series Into an eBook.
3. Create an Email Series.

18. 7 Ways to Repurpose
1. Turn a Blog Post Into a Series.
2. Turn a Series Into an eBook.
3. Create an Email Series.
MailChimp.com
MailPoet Plugin

19. 7 Ways to Repurpose
1. Turn a Blog Post Into a Series.
2. Turn a Series Into an eBook.
3. Create an Email Series.
4. Create a Pinterest Board.

20. Create One Pinboard for Each Category on Your Blog

21. 7 Ways to Repurpose
1. Turn a Blog Post Into a Series.
2. Turn a Series Into an eBook.
3. Create an Email Series.
4. Create a Pinterest Board.
5. Facts, Quotes or Stats Into Graphics.

22. canva.com
Quote Put On a Twitter Graphic
Use Canva.com to create these!

23. 7 Ways to Repurpose
1. Turn a Blog Post Into a Series.
2. Turn a Series Into an eBook.
3. Create an Email Series.
4. Create a Pinterest Board.
5. Turn Facts or Stats Into Graphics.
6. Create a YouTube Tutorial.

24. 7 Ways to Repurpose
1. Turn a Blog Post Into a Series.
2. Turn a Series Into an eBook.
3. Create an Email Series.
4. Create a Pinterest Board.
5. Turn Facts or Stats Into Graphics.
6. Create a YouTube Tutorial.
7. Refresh and Republish Old Posts.

25. ACTION STEPS:
Install Google Analytics on your site.
Find your most popular blog posts.
Select 3-5 of your favorites.
For each post, brainstorm all of
repurposing strategies you could use.
Decide on at least 2 different ways
you will repurpose each blog post.
Add these to your editorial calendar
or to-do list and DO THEM!

26. Thank You!
http://wpsesame.com/wcorl
andrea@wpsesame.com
twitter.com/wpsesame
fb.com/wpsesame
pinterest.com/wpsesame