Viacom| MTV Presentation - Fall 2016

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Andrea Kwamya

Corporate Social Responsibility Review

Apresentações e oratória

Presented by:
Paula Merchant,Andrea Kwamya,
Yu Wang & Nurbek Aizharykov
Corporate Social Responsibility

“Over 50 Initiatives”
Education Health &
Wellness
Environment CitizenshipEmployee
Engagement

The first mission of MTV is to
entertain, but when it can be
wedded with pro-social and
activism, it can be a lot more
powerful.
-Stephan Friedman,
MTV President 2014
“
”

The Shift
Look Different
Rock the Vote
A Fine Line
Staying Alive Foundation
Half of Us
Agentes de Cambio
MTV Breaks
Exit Campaign
Staying Alive
It Gets Better

Look Different Campaign
Objective
Target Audience
Results

We are doing a disservice if we
don’t at least ask the question ‘Is
there a pro-social angle that can
enrich the connection we have
with our audience?’
-Stephan Friedman,
MTV President 2014
“
”
Core
Business
Benefits

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