The Net Generation- Class 6
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The document discusses generational differences, with a focus on the Net Generation (Gen Y) and how they relate to technology differently than previous generations. It explores various characteristics of Gen Y, such as how they were raised with screens and digital media and have developed an affinity for technology. The document also examines how Gen Y's relationship to technology impacts their behaviors, preferences, and expectations around areas like communication, media consumption, education, and work.
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The Net Generation- Class 6
- 1. BDMM 4336 The Next Generation The Net Gen Class 6 Fall 2011 @AndreaGenevieve andream@stedwards.edu
- 2. BDMM 4336 We’re the First The Net • Relate to tech differently Gen • Speed is common Class 6 • We’ve come of age Fall 2011 @AndreaGenevieve andream@stedwards.edu
- 3. BDMM 4336 True or False? The Net • The Net Gen is dumb Gen • The Net Gen is screen addicted Class 6 • The Net Gen has no shame Fall 2011 • The Net Gen is afraid to settle • The Net Gen steals • The Net Gen is full of bullies • The Net Gen is violent • The Net Gen has no work ethic • The Net Gen is all “me” and doesn’t care @AndreaGenevieve andream@stedwards.edu
- 4. BDMM 4336 Grown Up Digital The Net • Research 7,684 Net Gen’ers Gen • 2,000 Gen Xers Class 6 • 2006- 2008 Fall 2011 • Randomly selected internet users • 12 countries • 40 reports • Growing Up Digital • Wired for Distraction @AndreaGenevieve andream@stedwards.edu
- 5. BDMM 4336 Meet Gen Next (GenY) The Net • Grown up with Gen screens • Affinity for Class 6 technology Fall 2011 • Buy gadgets just to buy • Learn different,different goals • If you get Gen Next, You get the future @AndreaGenevieve andream@stedwards.edu
- 6. BDMM 4336 Generations Baby Baby Boom Net Generation The Net Boomer Bust Generatio Next Gen 1946- 64 (Gen X) n (Gen Y) (Gen Z) 1965-76 1977- 1998-2010 Class 6 1997 Fall 2011 77.2 44.9 81.9 40.1 million million million million •Strong •Feel excluded •Baby Boom •Highly economy children connected’ •Best educated •Post war •Older •Digital •High families •Hope unemployment natives •Prosperity •TV Gen •globalization •Historic events @AndreaGenevieve •Rise of tech andream@stedwards.edu
- 7. BDMM 4336 Obsolete Items The Net Do you know what these are: Gen VHS Class 6 Travel Agent Fall 2011 Watches Movie Rental Store Encyclopedias Atlas Yellow Pages Fax Machine @AndreaGenevieve andream@stedwards.edu 20 Things That Will Become Obsolete
- 8. BDMM 4336 Life Stages The Net Gen Class 6 Fall 2011 • Early Childhood edu • Adolescents • Pre-Adults • Between life stages • Huffington Post Article @AndreaGenevieve andream@stedwards.edu
- 9. BDMM 4336 8 Generational Norms The Net 1. Freedom Gen 2. Customization 3. Scrutinize Class 6 4. Openness Fall 2011 5. Entertainment + Play 6. Collaboration 7. Speed 8. Innovation @AndreaGenevieve andream@stedwards.edu
- 10. BDMM 4336 Major Differences The Net • Mobile = future Gen • Screens, screens and more screens Class 6 • Ads are lost Fall 2011 • Friends reviews • Self organization • Privacy and loyalty • We love choice Pew Research Study @AndreaGenevieve andream@stedwards.edu
- 11. BDMM 4336 Quiz Time! The Net Gen Class 6 Fall 2011 “How Gen Y are you?” 1. Penelope Trunk’s Quiz 2. Pew Research @AndreaGenevieve andream@stedwards.edu
- 12. BDMM 4336 Consumerism The Net • Active not passive Gen • No primetime, my time Class 6 • Create content Fall 2011 • Share • Mutlitasking • Blog are increasing ads • Feeling of contribution @AndreaGenevieve andream@stedwards.edu
- 13. BDMM 4336 How would you feel? With out technology? The Net Gen You have no internet, phone, tv or tech for a week. How do you react? Class 6 Take 3 minutes and write down: Fall 2011 Words Phrases Feelings Images Physical traits Mental state @AndreaGenevieve andream@stedwards.edu
- 14. BDMM 4336 Going Social The Net Apps Gen Reviews Class 6 Networks and communities Fall 2011 Sharing too much Negative aspects Levels of relationships Brand loyalty Location based information @AndreaGenevieve andream@stedwards.edu
- 15. BDMM 4336 EXAM 1: Next Class The Net Pair & Share Gen Take 10 minutes and go through your Class 6 notes. Compare and share. Fall 2011 Give me the top 5 things to know for the exam from the first 5 classes. Exam will be 5 short answer questions. @AndreaGenevieve andream@stedwards.edu