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PR Measurement

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AndreaGenevieve Michnik
AndreaGenevieve Michnik
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PR and Measurement
R.A.C.E Basics ,[object Object],[object Object],[object Object],[object Object]
E: Evaluation ,[object Object]
Measuring ,[object Object],[object Object],[object Object]
Measurement Levels ,[object Object],[object Object],[object Object],3
Production ,[object Object],Quantity NOT Quality
Exposure ,[object Object],Wire Services Social Media Impressions Web Hits Advertising Equivalency ROI Information Requests Attendance
Press Clipping ,[object Object],[object Object],[object Object]
Impressions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Web Hits ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising = ,[object Object],[object Object],[object Object],[object Object],[object Object]
Information Requests ,[object Object]
Attendance ,[object Object],[object Object]
Attitude and Change ,[object Object],Attitude Baseline Study Sales 1 2 3 3 4 1 Day After Recall 5
Objectives MATTER ,[object Object],[object Object]
New Trends in Measurement ,[object Object],[object Object]
Credits Andrea Genevieve Michnik Intro to PR St. Edwards University- Spring 2011 E-mail: [email_address] . edwards . edu @AndreaGenevieve All photos protected under Flickr Creative Commons

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PR Measurement

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  • 17. Credits Andrea Genevieve Michnik Intro to PR St. Edwards University- Spring 2011 E-mail: [email_address] . edwards . edu @AndreaGenevieve All photos protected under Flickr Creative Commons