1. COMM 2337
Analyze a Case Study
1. Everyone will get 1 case study
Mid 2. Read it and highlight the parts you
agree and disagree with.
Term
3. Organize your paper in paragraph
Fall 2011 format with the following headings:
• Client Background and Situation
• Research
• Plan of Action
• Communication
• Measurement/Evaluation
• Conclusion
• Suggestions for 2011
@AndreaGenevieve
andream@stedwards.edu

2. COMM 2337
Paper Details
Mid Each paper must include:
Term • Name, date, course number and
case study name
Fall 2011 • Information typed,center aligned on
a cover page.
The paper itself will be double spaced
and a minimum of 3 pages in length.
(Times New Roman, 12 pt. font)
@AndreaGenevieve
andream@stedwards.edu

3. COMM 2337
Example:
Mid Client Background: Community Shelter Board
of Ohio provides services to homeless
Term individuals.
Fall 2011 Research: The riverbank area of Columbus, OH
has become a place for homeless men to
search for food and live.
1. Community leaders surveyed
2. Forums held
3. Communty survey
4. Communty input sessions
5. Interviews with local thought leaders
@AndreaGenevieve
andream@stedwards.edu
What did the research show about the
problem?

4. COMM 2337 Plan of Action: Edward Howard & Co. were
hired to help the CSB in a community
relations effort.
Mid Goals:
1: Build community support for the
Term Rebuilding Lives project (finding homes,
building a facility for substance abusers,
Fall 2011 creating a shelter)
2:Inform the public to dispel myths, educate
the media and turn skeptics into supporters
@AndreaGenevieve
andream@stedwards.edu

5. COMM 2337
Mid Communication Execution:
• Community input sessions (informative)
Term • Public opinion poll
• High level community meeting presentation
Fall 2011 • Annual fundraiser and annual report
integration
• Report to community kept key audiences up
to date
• Advisory committee formed
• Speakers bureau formed
@AndreaGenevieve
andream@stedwards.edu

6. COMM 2337
Evaluation:
Mid City council approved the project, 100
apartments have been opened for
Term the homeless, fundraiser hit a
record, the CSB received national
Fall 2011 encouragement, many editorial
endorsements etc.
Did this accomplish objectives?
@AndreaGenevieve
andream@stedwards.edu

7. COMM 2337
Suggestions for 2011:
Include bloggers for media
Mid relations,use photos to show before
and after, create a video to garner
Term initial support, use Facbeook to
create a digital forum for
Fall 2011
community members, highlight
community leaders who support the
project on short snippet videos,
create an e-newsletter to keep
community informed, send out
email reminders for the fundraiser,
host a virtual auction.
@AndreaGenevieve
andream@stedwards.edu