Recomendados
Recomendados
Mais conteúdo relacionado
Semelhante a Social Media Marketing Class Overview
Semelhante a Social Media Marketing Class Overview (20)
Mais de AndreaGenevieve Michnik
Mais de AndreaGenevieve Michnik (20)
Último
Último (20)
Social Media Marketing Class Overview
- 1. BDMM 4336 Online Engagement Social • What does Social Media mean? Media • How is this changing marketing? Class 16 • What are social media rules of Fall 2011 engagement? • How can we use social media to reach audiences? @AndreaGenevieve andream@stedwards.edu
- 2. BDMM 4336 Listening Social • Do you listen to what people say about you? Media Class 16 Fall 2011 Do you think you favorite brands listen? What do you think of bands that don’t? @AndreaGenevieve andream@stedwards.edu
- 3. BDMM 4336 Examples of Social Media Marketing Social • Blogs Media • Wikis Class 16 • Social Fall 2011 bookmarking • Online discussions • Peer review sites • Social networking @AndreaGenevieve andream@stedwards.edu
- 4. BDMM 4336 Social Media Class 16 Fall 2011 Social Media in Plain English @AndreaGenevieve andream@stedwards.edu
- 5. BDMM 4336 Social Media is? Social • Web based software and services used to bring people together online Media and enhance, discuss, communicate Class 16 Fall 2011 and participate as a social interaction. • Includes text, video, audio, images • Used to leverage audience audience interests @AndreaGenevieve andream@stedwards.edu
- 6. BDMM 4336 How Social Media Helps Social • Stay informed Media • Raise your profile Class 16 • Level the playing field Fall 2011 • Influence the influencers • Nurture beyond advocacy • Pass it on • Learn the wisdom of the crowd @AndreaGenevieve andream@stedwards.edu
- 7. BDMM 4336 Types of Social Media Social • Social bookmarking •Reviews and Media • Social media ratings Class 16 Fall 2011 submission •Social networks • Forums •Blogs discussion sites •Podcasts •Microblogging • Media sharing •wikis @AndreaGenevieve andream@stedwards.edu
- 8. BDMM 4336 Your Own Cocktail Party Social Media Class 16 Fall 2011 @AndreaGenevieve andream@stedwards.edu
- 9. BDMM 4336 Types of Interactions Social • Listeners Media • Aggregators Class 16 • Resources Fall 2011 • Promoters • Critic 6 Types of Social Media Users @AndreaGenevieve andream@stedwards.edu
- 10. BDMM 4336 Social Media Class 16 Fall 2011 @AndreaGenevieve www.theconversationprism.com andream@stedwards.edu
- 11. BDMM 4336 Social Media is Social NOT a fad Media Class 16 Fall 2011 65 Social Media Infographics @AndreaGenevieve andream@stedwards.edu
- 12. BDMM 4336 How to Make Money Social • Facebook stories Media • Twitter ads Class 16 • Google/Facebook placed Fall 2011 • Deals • Paid access/ subscriptions @AndreaGenevieve andream@stedwards.edu
- 13. BDMM 4336 The Big 4 Social Media • Facebook Class 16 • Twitter Fall 2011 • LinkedIn • Google Plus @AndreaGenevieve andream@stedwards.edu
- 14. BDMM 4336 Facebook • Used daily Social • The most popular • Contest and Media promos Class 16 • Lots of audiences Fall 2011 @AndreaGenevieve andream@stedwards.edu
- 15. BDMM 4336 Twitter • Used for resources Social • Promotion • Fast, quick Media dissemination of information Class 16 Fall 2011 • Audience @AndreaGenevieve andream@stedwards.edu
- 16. BDMM 4336 LinkedIn • Not used daily Social • Spikes of usages • More professional Media • Popular among job Class 16 seekers Fall 2011 • Simple and basic • Living resume @AndreaGenevieve andream@stedwards.edu
- 17. BDMM 4336 Google + Social •Steadily gaining users • 70% of users are men Media •Most are involved in Class 16 technology Fall 2011 •Teach, teacher, educator; System administrator, systems administrator; Grad student, graduate student • Google, IMB, Accenture and Infosystems are top employers @AndreaGenevieve andream@stedwards.edu
- 18. BDMM 4336 Rules of Engagement Social 1. Use what you already know Media 2. Don’t jump in unprepared Class 16 3. Look, listen and learn Fall 2011 4. Be open, honest and authentic 5. Be relevant, interesting and entertaining 6. Dot push spammy message 7. Respect people and the rules 8. Respond to feedback @AndreaGenevieve andream@stedwards.edu
- 19. BDMM 4336 Social Media Class 16 Have a Plan and Strategy Fall 2011 before you start! @AndreaGenevieve andream@stedwards.edu
- 20. BDMM 4336 Activity: Go Pro Social Media For Homework: Find one thing off the Conversation Prism you aren’t Class 16 Fall 2011 familiar with and bring it to class for 1-2 min synopsis. You will bring up the website and explain it to the class. @AndreaGenevieve andream@stedwards.edu
- 21. BDMM 4336 For Next Class Social - Meet with your group - Create a review/ recap of your assigned Media lecture Class 16 - Email marketing Fall 2011 - SEO/ROI/Analytics - Content marketing - Social media - Why websites matter - Digital Consumers - Present it to the class for 5-7 minutes (Must have a visual) - Bring a review sheet to share @AndreaGenevieve andream@stedwards.edu