Google Plus is a platform about people and their passions, not brand identities and corporate spin. Networks can be built around valuable content, but tapping into your inner creative requires you to find your passion and build your tribe. Andrea Nelson De La Cerda from The Clover Agency offers some insight into what makes Google Plus different from other social networks and a few quick tips to get started.
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Tips To Find Your Passion And Grow Your Community on Google Plus
1. +
Using Google+ To Build
Your Online Community
Andrea Nelson De La Cerda
www.thecloveragency.com
2. +
Guy Kawasaki’s- 5 P’s of Social Media
People Perceptions Passions Pictures Pimping
3. +
A Little Background
There are more active
users on G+ than twitter
540 million active users
Allows a space for content
in “communities”
Statistics show an impact
on SEO
Personalization- follows,
+1’s and contacts
Social Search
Hummingbird algorithm
http://www.vlogg.com/12370/googleplus-statistics-as-of-october-2013/
54%
24%
7%
15%
Number of Users
Google
Twitter
Pinterest
Instagram
5. +
What Makes Google+ Different?
Google+ is a focus on the
person, not the brand
A visually appealing, content-
rich medium
Builds communities around your
passions
+1’s = #1 impact to search
above backlinks and likes
Today...it’s cheaper!
http://socialmediatoday.com/pamdyer/1726866/google-plus-seo-business-benefits
7. +
Tools to Know/Implement
Google Authorship
Timing+
Google+ Local
Google Hangouts
Google HOA
YouTube Subscriber List
Curated Content Aggregates (Alltop or StumbleUpon)
9. +
Getting Started
Set up a complete profile- Include a keyword-rich
description, complete contact information, links to your website
and favorite blogs
Profile Pictures matter- Use a friendly picture of your face (not
your dog or last night’s dinner). Pictures slightly off-center are
slightly more interesting
Keep it personal- Google+ is about people & their passions...not
brand identities. So even if you choose to use Google+ for
business, don’t lose sight of your personal identity and share
your passion on your page.
10. +
Create New Habits
Implement Authorship
plus.google.com/authorship
Use “What’s Hot”- leverage
conversations already taking
place
Photos, Video, Photos, Video
Here are a few things you
should do right away:
11. +
Photos v. Links Tip!
Adding photos to your posts
gives you significantly more
space in the newsfeed than a
simple link does. Be sure
you’re adding photos in
virtually every G+ post to
maximize your exposure.
12. +
Engage
Ask questions and engage
with your network of
followers
Respond and acknowledge
+1’s whenever possible
Use #hashtags (but keep to
2-3 for each post)
Join Communities
14. +
Growing a Community
Pick a broad topic
Attach Communities to Your Page
Feature member contributions within the community
Follow members of your community with Google+
Segment your list
Follow members of other communities
Statistically, 20-30% will follow you back