1. DIGITAL TRANSFORMATION PROGRAM
· Transform CoM’s digital presence to
be customer-centric with a focus on
mobility, accessibility, transparency and
engagement.
· Renew all digital content to be engaging,
timely, relevant, simple, findable, adaptable
and consistent.
· Establish a sustainable content
governance, editing and authoring model.
· Install and configure a new and flexible
content management system.
COUNCIL GOALS
TRANSACT
INFORM
CUSTOMER
FOCUS LENS
PARTICIPATE
PROMOTE
ACCESSIBLE
AND
TRANSPARENT
RESOURCES
MANAGED
WELL
Content clean-up of 4,000 pages
Updated information architecture
Mobile-first and customer-centric design
Improved functions and tools
Improved Search capabilities
Combined Business and Events Listing Database (BELD)
Improved functionality for BELD
Progressive content refresh of:
- New Year’s Eve
- Moomba
- Melbourne Spring Fashion Week
- Melbourne Music Week
Updated Information Architecture
Mobile-first and customer-centric design
Improved functions and tools
Improved Search capabilities
Content clean-up of 3,500 pages
Updated information architecture
User-centric design with mobile capability
Improved functions and tools
Improved Search capabilities
WHAT’S ON AND BELD PREMIER EVENTS COMWEB
RESEARCH AND ANALYSIS CONTENT MANAGEMENT SYSTEM CORPORATE WEBSITE SERVICE DIRECTORY
Content inventory and audit
User needs analysis
User research
Content Strategy
Content Policies
Domain / URL Strategy
Install and configure SharePoint 2013
Updated Solution Architecture
Distributed authoring capability
Content clean-up of 4,600 pages
Demonstrate proposed concept MVGA
future state
Consolidation of corporate sub-sites
Updated information architecture
Mobile-first and customer-centric design
Improved functions and tools
Improved Search capabilities
Content clean-up of 2,280 pages
Updated information architecture
User-centric design
Improved functions and tools
Improved Search capabilities
Connectivity to public content
CONSISTENT, RELEVANT, ACCESSIBLE,
FINDABLE, TIMELY, SIMPLE
RESPONSIVE
PROJECTS
OBJECTIVES