Presentation on EBU VISION2020; a project to support Public Service Media in developing their future strategies.

2. ‘INDISPENSABLE’
A JOURNEY TO
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3. 3
WHAT WOULD BARACK OBAMA BE WITHOUT ...

4. 4
MICHELLE?

5. 5
WHAT WOULD THE HAND OF GOD BE WITHOUT …

6. 6
THE BALL?

7. 7
WHAT WOULD HARDY BE WITHOUT …

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LAUREL?

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WHAT WOULD PARIS BE WITHOUT ...

10. 10
THE EIFFEL TOWER?

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AND WHAT WOULD DEMOCRACY BE WITHOUT ...

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PUBLIC SERVICE
BROADCASTING?

13. VISION 2020 13
HOW TO BE INDISPENSABLE
AS PSM IN 2020?

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It did not exist
When it still existed,
But now that it’s gone
It is more present than ever.

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Political
• Decline of public sphere
• Legitimation PSM under
pressure
• Budget cuts
• Independence
• EU (de)regulation
• Freedom of Speech
• ……
Economic
• Increased competition
• New players
• Changing positions in value
chain
• Economic crisis
• Market concentration
• Decline of newspaper model
• Commodification of content
• …….
Social
• Changes in media
consumption (esp. young
people)
• Fragmenting audiences
• Individualism / new
communities
• Migration
• globalisation vs local identities
Technological
• New distribution channels
(broadband, DAB, etc.)
• New platforms
• New devices (second screen,
connected TV)

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OP DEZE DIA KUN JE ALLE TEKST ETC
PLAATSEN
WANT NA DE ANIMATIE ZAL HIJ
AUTOMATISCH OP DEZE DIA TERECHT
KOMEN

17. 17
OP DEZE DIA KUN JE ALLE TEKST ETC
PLAATSEN
WANT NA DE ANIMATIE ZAL HIJ
AUTOMATISCH OP DEZE DIA TERECHT
KOMEN

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Brussels
May 31

19. Brussels
May 31
19

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SANDRA
DE PRETER GUNILLA
OHLS
PETR
DVORAK

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22. Brussels
May 31
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24. LEADING QUESTIONS
1) How to (re)define PSM in a changing context?
2) What are the consequences of a redefined PSM for:
• Relation with audience
• Role, remit, scope
• Programme, content and rights’ strategies
• Distribution strategies
• Governance , management structures, funding
3) What are future scenarios for the EBU?
24

25. STRATEGIC ADVISORY GROUP
EBU Members
Gilles Marchand (RTS)
Petr Dvorak (CT)
Graham Ellis (BBC)
Dimitri Mednikov (RTR)
Sandra De Preter (VRT)
EBU
Jane Vizard
Lieven Vermaele
Annika Nyberg Frankenhaeuser
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26. TIMELINE AND MILESTONES
26
JAN….. FEB APRMAR MAY JUN JUL SEPAUG OCT NOV DECOCT
Agreement on
projectplan and
launch of project
Phase 1
Phase 3
Phase 2
Trends Conference,
May 31 2013
2nd meeting expert groups1st meeting expert groups 3rd meeting expert groups
Preliminary results
phase 1 at General
Assembly
Preliminary results
phase 1, 2 at GA
Digital Opportunities
Group (ExBo)
2012 2013
JUN
2014
JAN …..
End results phase
1, 2, 3 at GA

27. PROJECT STRUCTURE PHASE 1&2
27
Executive board
Project
management
EBU project team
President /
Director General
General
Assembly
Strategic Advisory
Group
GEAR/Connect
N.B.: expert groups 1 + 2 will deal with both audio & video. For specific issues, audio
and video can have separate (parts of) meetings
Digital Opportunities Group
Expert group 2
Technologies &
distribution & audiences
Expert group 3
Governance,
funding,role & remit
Expert group 1
Content & audiences
Members

28. EXPERT GROUPS VISION 2020
28
Expert group 1
Content & audiences
Expert group 2 distribution,
technologies, audience
Expert group 3 Governance,
funding, role & remit
News Committee Gerard v d Broek (NPO)
Asun Gomez-Bueno (TVE)
Grazyna Baczynska (TVP) Reijo Lindroos (YLE)
Sports Committee Tbd Tbd Tbd
Technical Committee Dieter Boen (VRT)
Arild Hellgren (NRK)
Egon Verharen (NPO) Thomas
Saner (SRG)
Petr Vitek (CT)
TV Committee Riitta Pihlajamaki (YLE)
Jan Weyrauch (ARD)
Annika Biöņrnstad (NRK)
Eric Scherer (FT)
Ekaterina Orlova (RTR)
Radio committee Clare Duignan (RTE)
Alain Massé (SRF)
Francis Goffin (RTBF), Marc
Savary (SSR)
Jan Petterson (SR)
Zoran Mihajlovic (HRT)
Legal & PA Committee Josef Lusser (ORF) Daniel Wilson (BBC)
Peter Weeber (ZDF)
Olaf Nyhus (NRK)
Jürgen Burggraf (ARD)
Statute Group Ronald Vecht (NPO) Sylvie Courbarien Le Galle (FT) Krzysztof Wojciechowski (TVP)
Financial - - Jean Copsidas (FT)
Other Andrea Fabiani (RAI)
Thomas Granryd (SR)
Lars Thunø (DR)
Lut Vercruyse (VRT)
Gunillla Ohls (YLE)
Franz Manola (ORF)
Markus Schaechter (ZDF)
Karen Donders (VRT)
Klaus Unterberger (ORF)

29. DON’T FORGET TO POST!
VISION 2020 29
• Postcards in boxes outside
• Strategy documents, market reports, ideas for experts,
etc. to vision2020@ebu.ch
• Follow this project on:
• www.ebu.ch
• Twitter: @ruurdbierman, #vision2020

30. Brussels Malta Geneva …

31. DON’T FORGET TO POST!
VISION 2020 31
• Postcards in boxes outside
• Strategy documents, market reports, ideas for experts,
etc. to vision2020@ebu.ch
• Follow this project on:
• www.ebu.ch
• Twitter: @ruurdbierman, #vision2020

32. COMPOSITION EXPERT GROUPS
- Committee Chairs proposed members for Expert Groups
based on 4 criteria
- Manageable
- Already working on long term strategy
- Availability
- Reflect Diversity
- Most members have confirmed
- Not all chairs have yet made proposals
- We might have to make minor changes to ensure balance
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33. MILESTONES
Trends Conference May 31, 2013, Brussels
Expert Groups Meetings in
February/March, April/May
& September 2013
Preliminary results phase 1 General Assembly, June
2013, Malta
Preliminary results phase 1 & 2 General Assembly,
December 2013
Final results General Assembly Junie
2014
PROJECT PLAN EBU VISION 2020 33