- DSM is an industrial design firm with over 100 employees, including 50 designers working across various areas like surface design, clay modeling, and engineering. - They have won over 30 international design awards since 2008 for clients like BMW, Mercedes-Benz, Citroen, and more across industries like automotive, consumer electronics, medical, and others. - DSM provides a range of design services from concept development and prototyping to design strategy and product development across various client projects.

1. Creating experiences Designing connections

2. Hard facts 100+ Employees 50 Designers active in different areas 15 Surface designers – Alias & I-CEM 6 clay modelers 19 modelmarkers 10 studio engineers 4 full scale studios 6 Milling machines SLS- & SLA machines 4 Wood- and Metal workshops 30+ International Design Awards

3. Design Awards 2008 Gold award IDEA Swedish Design Award 2008 D&AD Awards Stora Designpriset DesignS Red Dot award: Product design 2008 IF Product Design award 2008 Spark Design Award Red Dot award Best of the best CMS Purus Award

4. 27 new clients 2008 BMW Motorrad Mercedes-Benz Think Global Citroën Astra Tech Hino Trucks Tupperware Dynapac Uponor Zanussi Belkin SVT Montblanc Carmel Pharma Renew Sports Sweden Zii Mentice Visual Eyes Happy F&B SBG Spacescape AL-konsult Ovland only marknadsföring Sveba-Dahlen Synsupport Interactive Institute Orzone

5. Organization Models & Prototypes Design

6. Studio Goteborg

7. Studio Stockholm

8. Model Studios Goteborg

9. Our Offer Commercial Vehicles Automotive Motorcycles Consumer Electronics Lifestyle Medical Sport Products Industry

12. Creative boosts Design strategies Product design Interaction design Models & Prototypes DSM Satellite studio commitments DXF 450 concept, Wolverine snowmobile, Maffa hydrogen commuter 4 _ Moto The Offer

13. _ Moto Creative 4 Team Moto – Collection of sketches 2007-2008

14. _ Moto Creative Team Moto – Collection of sketches 2007-2008 5

15. _ Moto Explore Wahnsinn Concept 2003 Concept studies .Field research/Bench market .Workshops .Scenario- and Character methods .High quality Visualization – both 2D and 3D. 8 MOTO presentation 090930

16. _ Moto Realize Prototypes .Surface design .Wide supplier network .Production and Material competence .Hard model/Prototype manufacturing Highland 450 2003 MOTO presentation 090930 10

17. MOTO presentation 090930 11

19. Case Satellite studio Commitment Complete solutions Models & prototypes Show model – Volvo Car Corporation Automotive Design

20. Satellite studio commitment Market studies Trend studies Sketch & ideation Models & prototypes 3D surface DSM Automotive Design Think – Think city Case

21. Case Automotive Design

22. Satellite studio commitment Inhouse designers Market Trend studies Sketch 3D Models & prototypes Automotive Design Volvo – A accessories P1 platform C30 | S40 | V50 | C70 | Case

23. Satellite studio commitment Visualizations Volvo – S80 visualization Automotive Design Case

24. Inhouse Volvo Cars Deco pattern Exterior trim Graphic for merchandise C30 Accessories Automotive Design Case

25. Interior & Exterior Colours Upholstery Deco trim Grains Lacquers Volvo – A accessories P1 platform C30 | S40 | V50 | C70 | Automotive Design Case

26. Clients Automotive design

27. Clients Automotive Design

29. Case Commercial vehicles Satellite studio commitment Market studies Trend studies Sketch & ideation Models & prototypes 3D surface DSM Stiga lawn mowers – New generation riders

30. Case Satellite studio commitment Design strategy Market studies Trend studies Sketch and ideation Models & prototypes 3D surface DSM BT industries – Various Commercial vehicles

31. Case Commercial vehicles

32. Case Satellite studio commitment Market studies Trend studies Sketch and ideation Models & prototypes 3D surface DSM Graphics HTC Sweden – Floorcare Commercial vehicles

33. Clients Commercial vehicles

35. Market research Durable Reliability Innovation Effective Tradition User scenarios, new materials & inspiration The Strength Industry & Tools

37. The extended product family based on the developed Design Identity. Brand awareness Analyses & Strategies Benchmarking User experience Technology & Material Concept Generation Design Development Mock-ups 3D CAD Design Implementation Mock-ups & Models Factory liaison Case Industry & Tools

38. Suitcase CCT90, the quickest-to-air-terminal in the worls, in under 5 minutes. Brand awareness Analyses & Strategies Benchmarking User experience Technology & Material Concept Generation Design Development Mock-ups 3D CAD Models Design Implementation Factory liaison Case Industry & Tools

39. Robot design for ABB – creating a cleaner look with emphasis on functional movement. Brand awareness Analyses & Strategies Benchmarking User experience Technology & Material Concept Generation Design Development Mock-ups 3D CAD Design Implementation Factory liaison Case Industry & Tools

40. Clients Industry & Tools

43. Innovation partner Complete solution Identity & Strategy Benchmarking User insight Product Design Design Engineering Packaging & Manuals Models Factory liason POP display design Loftlighter, uses no lighter fluid and makes the BBQ ready to grill on in 2 minutes. Case Lifestyle

44. Shower series – steam showers and walls for Svedbergs, with an arcitechtural integrated look. Consumer insight Market demands Opportunities Modularity Contemporary Visually integrated Architectural True materials Minimalism Case Lifestyle

47. Case Lifestyle Ihreborn – Sofa group with coffe table

48. Revitalizing the Yale brand Analyzes & Strategies Keybow & Padlock range Concept Generation Design Development 3D CAD Design Implementation Models Factory liason Yale Keybow and Padlock range for Assa Abloy, incl. reducing 50+ different keybows into one new design. Case Lifestyle

49. Clients Lifestyle

51. Scenario building, early renderings of the 360 XBox concept and an Electrolux show model. Brand Space Mind Space Analyses & Strategies Concept Generation Design Development Design Engineering Design Implementation Models & Prototypes Testing Packging & Manuals The Offer Consumer Electronics

52. Kapsel Media Center runs Microsoft Media Center software, carries an aluminum shells – so it´s silent! The product expression creates attention and connection in the living room environment. Innovation partner Complete solution Identity & Strategy Benchmarking User insight Product Design Design Engineering Packaging & Manuals Models Factory liason Case Consumer Electronics

53. Brand awarness Market demands Benchmarking Product Design Product Graphics Mock-ups 3D CAD Implementation Digital Set top Box with remote and keyboard for Motorola Case Consumer Electronics

55. Brand awarness Analyzes & Strategies Line-up diferentiation User experience UI Concept Generation UI Design Development UI Mock-ups Display font design Factory liason ASKO Line Series – washer & dryer user interface, left-to-right intuitive interface creates a good overwiew. Case Consumer Electronics

56. Kuna Water´s ToP faucet shows you that it is on and the filter is working – leading you the way at night! Cleone, the water purifier, is under the sink. Brand awarness Analyzes & Strategies Interior object User experience Innovation Concept generation Product design 3D CAD Models Case Consumer Electronics

57. Analyzes & Strategies Trends Consumer insight User experience Future technologies Opportunities Concept Generation UI Concept Generation UI Design Development User scenario movies Model Concept study for Newsboy, an e-paper solution – user scenarios, user interface and hardware design. Case Consumer Electronics

58. Clients Consumer Electronics

60. The Goal Sports products End-user needs Consumer insight Performance Market demands Technologies Trends Strategies Opportunities Enthusiasm Connecting User scenarios, new materials & inspiration

61. Brand Space Mind Space Analyses & Strategies Concept Generation Design Development Design Engineering Design Implementation Models & Prototypes Testing Packging & Manuals Clay model of horse saddle and sketch of Headlamp for professionals & leisure use for Silva. The Offer Sport Products

62. Render and sketches – POC Ski Helmet & Goggles Brand awareness User experience Design support Design development Clay models 3D CAD Design Implementation Case Sport Products

63. Packaging design for Houdini Sportswear Brand awarness Analyses & Strategies Concept Generation Graphic Design system Design Development Models & Prototypes Testing Design Implementation POP display design Case Sport Products

64. Innovation partner Complete solution Identity & Strategy Benchmarking User insight Tecnology & materials Product Design Design Engineering Product development Packaging & Manuals Product development Models Factory liason The modular ergonomic saddle Rebel:One designed for Linear Case Sport Products

65. Brand awarness Analyses & Strategies Concept Generation Graphic Design system Design Development Design Implementation Colour & Trim and graphics for Cycle Europe Case Sport Products

66. Clients Sport Products

68. Inspiration & Emotions Context Research Simplicity Reliability Human Emotional The Belief Medical & Lifescience

69. Creating a new range identity for GE Healthcare,thew protein analyzes lab equipment A100 & X100. Brand awareness Analyzes & Strategies Benchmarking User experience Concept Generation Design Development Mock-ups 3D CAD Design Implementation Mock-ups & Models Factory liason Case Medical & Lifescience

70. The Getinge Autoclave model K5+, repositioning the brand in small market segments such as dental clinics. Brand awareness Analyzes & Strategies Benchmarking User experience Concept Generation Design Development Mock-ups 3D CAD Design Implementation Mock-ups & Models Factory liason Case Medical & Lifescience

71. Clients Medical & Lifescience

72. Design Communication