Going Green – is it just “greenwashing”? Do organizations prefer to just talk about being green rather than really living green? Let’s be pragmatic. The majority of companies do not embrace Green livingprimarily for ideal reasons. It has always been about cost savings. In the form of reduced expenditures or efficiency gains. Nothing wrong with that approach. Actually it’s the core idea of sustainable development. Saving money and the environment at the same time.

1. Save both money and the planet.
By Anders
Lindgren

2.  Why should you care
 How can you help
GO GREEN

3.  Why should you care
 How can you help
GO GREEN

4. Going Green – is it just “greenwashing”?
Meaning: Do organizations prefer
to just TALK about being green
rather than really LIVING green?

5. It’s all about cost savings
Let’s be pragmatic.
The majority of companies do not embrace Green Living
primarily for ideal reasons.
It has always been about cost savings
In the form of reduced expenditures or efficiency gains
Nothing wrong with that approach.
Actually it’s the core idea of sustainable development.
Saving money and the environment at the same time.

6. Other reasons why you should care.

7. Because it will help to enhance your image.
The public prefer eco-friendly organizations.

8. Because you have an ethical obligation
To balance profit with sustainability and safeguard
Earth’s natural resources for future generations.

9. Don’t underestimate the threat of climate change.

10. All the leading centres on climate change…
United Nations (IPCC)
NASA
World Resources Institute

11. The vast majority of climate scientists…

12. Are all sounding a clear ALARM.

13. We are polluting
the atmosphere with
so much CO2, it is causing
global overheating and
dangerous climate
changes.
SOURCE: Intergovernmental Panel on Climate Change (IPCC), Climate Change 2007 – Synthesis Report PLACE: Chemical manufacturing facility in Australia

14. There is an urgent necessity to ACT.

15. We must decarbonize now
If we continue polluting the atmosphere like
we do today, man-made carbon emissions
are expected to more than DOUBLE.

16. We must adopt sustainable business models…
…that are money-wise and restore
Earth’s natural resources
at the same time

17. No wonder we see this in the marketplace.

18. The pressure to ”Go Green” is increasing.
 Increased legislation
 Customer
preferences
 Employee
preferences
 Image and reputation
 Activist groups
 Competitors
 Ethical obligations

19. Number of “Go Green” initiatives have exploded.
 Kyoto protocol
 ISO 14001
 Recycling
 Hybrid cars
 Alternative energy
 Green products and offers
 Energy resource management
 Social responsibility

20. The question now is
what to do about it

21. No wonder it’s getting cool to be green

22.  Why should you care
 How can you help
GO GREEN

23. The ICT-sector
Responsible for 2 % of all man-made CO2 emissions
Approximately the same as the airline industry

24. Taking direct action
 Increase energy efficiency
 Use lower carbon energy
 Make manufacturing cleaner
 Manage waste and recycle
 Using less paper
 Extend product life-cycles
 Improve logistics and transport
 Reduce travel

25. The ICT sector has a UNIQUE ability

26. While the ICT sector
plans to significantly step up
the energy efficiency of its
products and services, ICT’s
largest influence will be by
enabling energy efficiencies
in other sectors.
– Source: Smart 2020: Enabling the
low carbon economy in the
information age, The Climate Group,
2008
”
“

27. Helping other sectors to cut carbon emissions
ICT
alone
2 %
ICT
helping other sectors
15 %
Smarter use of ICT across all economies could reduce
global emissions by 15% by 2020
Source: Smart 2020: Enabling the low carbon economy in the
information age, The Climate Group and McKinsey Company, 2008

28. Helping other sectors cut carbon emissions
 We can change the way the world works
 ICT is such an integral part of daily life
 It influences the way we live and work
 By developing and deploying smarter
ICT solutions
 Spanning cars, appliances, logistics,
roadways… even buildings, energy,
livestock and communication.

29. Helping your clients become greener

30. By utilising technology to improve the way they
operate
 Smarter it-architectures and infrastructures
 Smarter PCs and telecom devices
 Smarter e-solutions (e-bus., e-gov., e-procurement)
 Smarter document and workflow systems
 Smarter communication solutions
 Smarter traffic and transport systems
 Smarter fleet management
 Smarter logistics and industrial processes
 Smarter energy meters and monitoring

31. Welcome to a greener future
Be committed to support a sustainable world

32. Another related presentation.
It’s also
available
on slideshare.

33. About the author
Hey, my name is Anders Lindgren.
People who know me well, would label me
as a digital pioneer, PR-veteran and
content marketing specialist. I have two
decades of experience as a marketing and
communication director for large
professional services firms, primarily
PwC and Sopra Steria.
Throughout my career I have been
passionate about sharing insights, and
helping people and brands communicate in
a way that makes them shine and stand out
from the crowd.

34. © 2016 Anders Lindgren.
The information in this guide is copyrighted. Sharing and copying is permitted
only if the information remains unchanged and licensee "Anders Lindgren" is
referred to as the source.
The information can not be published in print in any media without the prior
consent of the copyright holder.
Text , design and illustrations : Anders Lindgren
Contact: Anders Lindgren.
E- mail:
Phone : +47 921 30 430