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Digital Landscape 2017
- 1. MOLDOVA @ market dynamics Digital Day 28th of February 2017 Dorel Samoila Vivaki CCO Sergiu Cocieru Vivaki Digital Head By &
- 2. Moldova – how many of us are connected? Source: gemiusAudience 2013-2016, Statistica.md, TA 15+ +6% vs. 2015 71% of people 15+ are using internet at least once a month
- 3. How do we stand compared to other countries? Source: #gemiusAudience Decembrie 2016 Better than RO and UKR Moldova is close to top of the countries by internet penetration in EU
- 4. Moldova – Daily internet users Source: gemiusAudience 2013-2016, Statistica.md, TA 15+ 62% users are connected daily +13% increase compared to 2013
- 5. Moldova – Mobile VS Desktop 2013 2014 2015 2016 2017 f* Source: gemiusAudience 2013-2016, Statistica.md, TA 15+ x 1,67Increase of mobile traffic in last 4 years
- 6. Moldova – Social Networks penetration 2013 2014 2015 2016 2017 f* 1 185 000 760 000 270 000 147 000 Source: gemiusAudience 2013-2016, facebook.com, sales.mail.ru, statistica.md Persons who access social networks More targeting Opportunities for your online advertising campaigns
- 7. Moldova – Movies/ Video/Games 2013 2014 2015 2016 2017 f* Source: gemiusAudience 2013-2016, Statistica.md, TA 15+ Video content People are getting used to watch their video content online and not on TV
- 8. Moldova – Internet Banking & Shop Online 2013 2014 2015 2016 2017 f* Source: gemiusAudience 2013-2016, Statistica.md, TA 15+ Internet Banking Shop online Performance campaigns Is where we will move on – better targeting become important, build right message, remarketing, “UX first” build websites, etc.
- 9. Moldova – Mobile & Cross platform targeting Mobile Targeting Ad Platforms Sites + Cross platform targeting Performance campaigns Requires more targeting opportunities and Cross platform targeting is one of them, but not everyone offers it.
- 10. others 72% 40% 23% 23% 11% 14% Moldova – Sales Houses RCH Internet Source: gemiusAudience 09-2016, TA 15+ Media Contact – 72% potential coverage Not because this is their conference ))))))
- 11. Moldova – Internet Ad market volume Source: info offered by sales houses, billings after discounts +22%The growth on online AD market in 2016
- 12. Moldova – Who earns money on our market? Source: info offered by sales houses 33%Share of Google in Moldavian online Ad Market Numbers & MediaContact Leaders among local publishers
- 13. 13 0,75 € 0,95 € 1,25 € 1,77 € 2.8 € 3.3 € 3.8 € 4.9 € 5.5 € 5.7 € 5.5 € 5.2 € 4.8 € 4.1 € 2.1 € 2.5 € 2.5 € 2.0 € 1.3 € 1.2 € 1.2 €1.1 € 0.9 € 0.9 € 0.8 € 0.6 € 0.6 € 0.6 € 13.0 € 13.7 € 14.8 € 14.5 € 11.9 € 11.4 € 11.4 € 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2011 2012 2013 2014 2015 2016 2017 f* TV Radio Press OOH Digital Source: Association of Advertising Agencies of Moldova 2016. Advertising market billings include TV, Internet, OOH, Radio & Press. Budgets exclude discounts and commissions. Moldova – Ad market structure by media (in MM €) Online market The only media channel to show growth in 2016 and 2017 +350% growth Since 2011, when we started to estimate the online ad market