1. SNAPCHAT FOR BUSINESS

2. OVERVIEW OF SNAPCHAT

3. SETUP YOUR ACCOUNT

4. CHECKLIST
What you need:
 Email Address (decide on which one to use)
 Password (think of one in advance)
 Download App on Your Phone
 Birthday
 Username (you can’t change it later)
 Mobile Number (for security, optional)

5. SETUP YOUR ACCOUNT

6. SETUP YOUR ACCOUNT
 Username setup is important
 As a user, it is your real name
 As a business, it is your brand name & aligned
with the rest of your social channels

7. SETUP YOUR ACCOUNT

8. ADD FRIENDS

9. ADDING FRIENDS
 Add by Username
 Add from Address Book
 Add by Snapcode
 Add Nearby
 Quick Add

10. ADDING FRIENDS

11. ADDING FRIENDS

12. ADDING FRIENDS

13. ADD ME
A
D
D
M
E
- Open Snapchat
- Point phone on
my yellow code
- Tap your screen
OR add by
username:
aymanitani

14. MESSAGE FRIENDS WITH TEXT,
PHOTOS, and VIDEOS

15. MESSAGE FRIENDS
 Preparing your message
 Selecting a friend
 Knowing if they read your message

16. MESSAGE FRIENDS
There are three types of content you can share:
 Text
 Photos
 Videos

17. CREATE YOUR SNAP
You are going to come across a
screen like this:
Take a Photo:
Tap the circle once
Take a Video:
Hold down on the circle

18. CREATE YOUR SNAP
You can review
your Snap before
you share it:
If you don’t like it,
simply delete it by
pressing X

19. CREATE YOUR SNAP
Select the length
of time a user can
view this piece of
content

20. CREATE YOUR SNAP
Select who you
want it to be sent
to

21. CREATE YOUR SNAP

22. MEANING OF DIFFERENT ICONS IMAGE SOURCE: https://support.snapchat.com/a/icon-index

23. MEANING OF DIFFERENT ICONS IMAGE SOURCE: https://support.snapchat.com/a/icon-index

24. EDITING TOOLS AND FILTERS

25. EDITING TOOLS AND FILTERS
 Add text
 Scribble or Draw
 Filter (effects, temperature, time, speed, geo)

26. CREATE YOUR SNAP
Add Text:
Click on “T”

27. CREATE YOUR SNAP
Modify Text
Layout:
Multiple click
on “T”

28. CREATE YOUR SNAP
Scribble or Draw
Select Pen
Choose a Color

29. EXAMPLES OF TALENT ON SNAPCHAT
dabttll

30. SWIPE FOR FILTER EFFECTS

31. SWIPE FOR FILTER EFFECTS

32. SWIPE FOR FILTER EFFECTS

33. MAKE SURE FILTERS ARE ENABLED

34. STORIES

35. STORIES
 Snapchat Story is a photo or video that you
share with all of your friends (or everyone).
They last for 24 hours and tend to act as your
story this last 24 hours. After 24 hours the
content disappears.

36. STORIES
 In the Stories section of
the app you can see
your story, the stories of
others, and a glimpse
into the Discover
section of the app.

37. ADD SNAP TO YOUR STORY
Add to Story

38. ADD SNAP TO YOUR STORY
Another way to
post to your story

39. EXPLORE STORIES OF OTHERS
View stories
shared by others

40. SEEING WHO VIEWED YOUR
STORIES

41. REVIEW YOUR STORY ACTIVITY
View how people
interacted with your
story

42. REVIEW YOUR STORY ACTIVITY
Someone Screenshot!
Download Your Story
Number of Views

43. REVIEW YOUR STORY ACTIVITY
Swipe Up

44. REVIEW YOUR STORY ACTIVITY
User who screenshot!
List of who viewed

45. DISCOVER

46. DISCOVER
 Discover section houses the new format that
news and content generators will start to
gradually embrace
 The content is built for consumption on a mobile
device, customized for short-attention spans,
and is within the disappearing format

47. DISCOVER
Read Article
Swipe Up

48. DISCOVER
View Video
Swipe Up

49. DISCOVER

50. LIVE

51. DISCOVER
 Live section of Snapchat contains curated cities
or events Snapchat chose to showcase to its
global community. All of the content in the live
channel is user generated, has a life span of 24
hours, and is meant to be broadcast globally

52. DISCOVER
 When you view content from the live section it
gives you a rounded understanding of the city or
event (concert, news,…) being showcased

53. DISCOVER

54. DISCOVER

55. SNAPCHAT METRICS FOR
BUSINESS

56. SNAPCHAT METRICS FOR BUSINESS
 Story Snap Views (Reach)
Every story has an indicator to see how many
users actually viewed the video. Keep an eye on
it and make sure it grows.

57. SNAPCHAT METRICS FOR BUSINESS
 Story Fallout Ratio (Audience Retention)
You can see the views per snap in your story. If
the first two videos start at 43 and the rest of the
videos are at 40 views, that means you lost the
interest of three viewers. Re-examine your
content and see where you lost them.

58. SNAPCHAT METRICS FOR BUSINESS
 Snap Screenshots
Sharing content that triggers another user to
screenshot is a good indicator to keep an eye on.
See what type of content gets user to screenshot.
 Snaps Received in Response
Getting a text, image, or video response to
content you posted is great engagement!

59. CONTENT STRATEGY
Part One

60. CONTENT STRATEGY
“The average human attention span in 2000 was
12 seconds, but by 2013 it was only 8 seconds
(1 second shorter than a goldfish!)”
SOURCE: http://advertising.microsoft.com/en/cl/31966/how-does-digital-affect-canadian-attention-spans

61. CONTENT STRATEGY
 Creating content that is so unique that followers
are greatly compelled to open your snaps as
soon as they see your name posting content

62. CONTENT STRATEGY
 Behind-the-scenes Content
 Promotion Driven Content
 Stories
 Screenshot Trigger
 Customer Support

63. CONTENT STRATEGY
 Give them a sneak peak into your day-to-day
operations
 Introduce them to the team
 Give them a tour of your office, warehouse,
studio,…
 Have different people create stories on different
days

64. CONTENT STRATEGY
 Treasure Hunt on Snapchat: First one to find
and snap us these things wins X Y Z
 Award for Best Snap and we resnap to all of our
followers
 Screenshot this coupon/code SNAP for 30%
 Snap us back a food doodle
 10 random snaps by 12AM will win

65. CUSTOMER AND PRODUCT
SUPPORT

66. CUSTOMER AND PRODUCT SUPPORT
 Customer Support done via video is a great
one-to-one personalized aspect of support that
diffuses tension, gets personalized service, and
resolves issues at hand

67. CUSTOMER AND PRODUCT SUPPORT
 A lot of small businesses are relying on
WhatsApp to communicate with their customers
and video is a great addition to show them the
product, answer questions, show them how to
use it, resolve their issues,…

68. CUSTOMER AND PRODUCT SUPPORT
 Scalability is an issue as you grow or if your
brand is very popular. Currently there are no
tools to empower team members to help out
and keeping track of pending support cases.

69. FOLLOW ACTIVE SNAPCHAT
USERS

70. ACTIVE SNAPCHAT USERS
 This is a brief list of influential Snapchat users.
The objective of this list is to suggest people to
follow for you to get more ideas on how others
are generating content to see if you are
interested in doing something similar.

71. ACTIVE SNAPCHAT USERS
 aymanitani (Me!, Digital Media Specialist)
 shonduras (Shaun McBride, branded content)
 mplatco (Michael Platco, branded content)
 cyreneq (Cyrene Quiamco, illustration artist)
 dabttll (Dasha Batelle, illustration artist)

72. ACTIVE SNAPCHAT USERS

73. ACTIVE SNAPCHAT USERS
 Grubhub (food related)
 itmeghan (Meghan Rienks, #girlsnightin)
 thereal_kaitlin_ (“The Bachelorette”)
 miologie (Snapchat artist)
 nicholasmegalis (Vine star)

74. ACTIVE SNAPCHAT USERS
 jeromejarr (Vine Star)
 mashable (tech news source)
 newyorkermag (news)
 nowthisnews (news)
 therealverge (online tech news)

75. ACTIVE SNAPCHAT USERS
SOURCES: http://socialmediadesk.tumblr.com/post/109303444771/thoughts-on-snapchat-for-news
https://twitter.com/newyorker/status/600377911577747456
https://twitter.com/verge/status/556394039340064769/photo/1

76. ACTIVE SNAPCHAT USERS
 samsheffer (used to run content for
therealverge)
 tacobell (food retailer)
 audiusa (car manufacturer)
 callofduty (game)

77. PRIVACY SETTINGS

78. PRIVACY SETTINGS
 As a user (unlike a brand) you worry about who
can see your content and who can send you
content. Make sure your privacy settings are
set to “My Friends”.

79. PRIVACY SETTINGS – FOR USERS

80. PRIVACY SETTINGS
 As a brand you want to maximize exposure of
your content so make sure your privacy settings
are set to “Everyone”.

81. PRIVACY SETTINGS – FOR BRANDS

82. SECURING YOUR SNAPCHAT
ACCOUNT

83. SECURING YOUR SNAPCHAT ACCOUNT
 Securing your Snapchat account is an important
practice especially as you invest more time and
energy in becoming more active on Snapchat.

84. SECURING YOUR SNAPCHAT ACCOUNT
 Start with a password that is complex:
characters, numbers, not a word that can be
found in the dictionary, has special characters,
made of at least 8 characters, you haven’t used
this password on other social networks and
email,…

85. SECURING YOUR SNAPCHAT ACCOUNT
 Use two-factor authentication by configuring
your phone number. If there is suspicious
activity, Snapchat will send you an SMS to
confirm you are the rightful owner of the
account.

86. SECURING YOUR SNAPCHAT ACCOUNT

87. DELETING A SNAPCHAT ACCOUNT

88. DELETING YOUR SNAPCHAT ACCOUNT
To delete the Snapchat account you will need to
access the website at the link below:
https://accounts.snapchat.com/accounts/delete_a
ccount

89. DELETING YOUR SNAPCHAT ACCOUNT
You will be
asked to log in to
your account
where you have
a “Delete my
Account” option

90. TIP: HOW TO BLOCK PEOPLE

91. TIP: HOW TO BLOCK PEOPLE
 Generally it is not a good Social practice to
block users who follow you and interact with
you. However, if a user gets really annoying
and out of bounds, here are the steps to block
that user:

92. TIP: HOW TO BLOCK PEOPLE
Single click
the name
you want to
block.
Press
“Settings”

93. TIP: HOW TO BLOCK PEOPLE

94. TIP: HOW TO BLOCK PEOPLE
 One brand I was working with wanted to block a
specific user; however, it couldn’t find that user
in its address book. The trick here is to
manually add that user and then that gives you
the option to block him (same steps we covered
apply)

95. TIP: DELETING A SNAP FROM YOUR
STORY

96. TIP: DELETING A SNAP FROM YOUR STORY
Snapchat replays back your video and your
image before you post it to your story.
If you still want to delete the picture or video, you
can do so by clicking on the part that you don’t
like, it will play back, click on the delete button.

97. TIP: DELETING A SNAP FROM YOUR STORY

98. TIP: DELETING A SNAP FROM YOUR STORY

99. TIP: GROW YOUR FOLLOWERS

100. TIP: GROW YOUR FOLLOWERS
Discoverability on Snapchat is not straight
forward, so there are specific steps that you need
to take in order to increase the number of your
followers:

101. TIP: GROW YOUR FOLLOWERS
 Share on your other Social Networks (Twitter,
Facebook,…) that you are on Snapchat. You
need to make an effort to periodically share to
get people to know that you are active on
Snapchat to connect with you there.

102. TIP: GROW YOUR FOLLOWERS
 Use the Snapcode
to distribute it on
other Social
Networks and
even make
stickers of it and
share publicly

103. TIP: GROW YOUR FOLLOWERS
 Add an email address and a mobile number
that people most commonly use for you and
have in their address book. Snapchat is
putting a bigger effort in connecting and
suggesting people to each other by using email
and phone numbers.

104. TIP: GROW YOUR FOLLOWERS
 Content, content, content: Share on Snapchat
content so great and engaging that users
would recommend you via word of mouth to
others. Refer to the section on influencers to
follow them and learn from them.

105. SUMMARY

106. SUMMARY
 Content shared on Snapchat disappears after a
set period that does not exceed 24 hours
 It is mobile centric (no desktop access)
 It is growing in popularity and attracting brands
and individuals in large numbers. Snapchat is
valued as of May 2015 at $16 Billion.

107. SETUP YOUR ACCOUNT

108. CREATE YOUR SNAP
You are going to come across a
screen like this:
Take a Photo:
Tap the circle once
Take a Video:
Hold down on the circle

109. CREATE YOUR SNAP
Scribble or Draw
Select Pen
Choose a Color

110. SWIPE FOR FILTER EFFECTS

111. ADD SNAP TO YOUR STORY
Add to Story

112. REVIEW YOUR STORY ACTIVITY
User who screenshot!
List of who viewed

113. ACTIVE SNAPCHAT USERS
SOURCES: http://socialmediadesk.tumblr.com/post/109303444771/thoughts-on-snapchat-for-news
https://twitter.com/newyorker/status/600377911577747456
https://twitter.com/verge/status/556394039340064769/photo/1

114. http://aymanitani.com/subscribe
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