Session 8

1. A JAX Chamber small business initiative
Evone Pina Carlton Robinson Anamaria C.

2. Customer
Group/Type
Customer
Persona/Profile
Gains
Pains
Pains & Gains
Solution
Treatment
Solution & Treatment
General- Problems
you address.
Specific- JTBD
Evone’s 4-Point Value Proposition Strategy

3. 40
30
20
10
0

4. Industry Verticals
Government Media Manufacturing Retail Financial Serv.
Healthcare Automotive Communication Trans. & Hosp. Consumer Goods

6. Convenient,
affordable medical
care provided by
knowledgeable and
experienced
physicians in a
comfortable, state of
the art urgent care
clinic.
The right care at the
right time for you,
your family, and your
employees.
Healthcare Providers,
Employers, Suppliers,
InsuranceCos,
WorkersComp,
Industries, Licensing,
and Military
Online, In-Person,
Events, Direct Mail,
News Media, Franchise
Licensing, Accreditation,
Malpractice insurance, Key man
insurance, Billing company,
Insurance company, Collections
company, Payroll, Benefits,
State Registration, Background
Screening, Product Cost,
Medical Supplies, Equipment
Purchase/Repair, Expired
Supplies/Meds, Marketing, Lab
Processing Fees...
Private Pay - Cash Pay
Insurance - Workers
Compensation
Physicals
Occupational medicine
medical supplies and
durable medical
equipment
vaccinations,
medications, and labs
When the objective is "cost
reduction" what is the
impact/approach to customer
acquisition?
Stack
When the objective is
"transaction volume increase"
what is the impact/approach to
customer acquisition?
When the objective is "sales
increase" what is the
impact/approach to
customer acquisition?
When the objective is
"profit increase" what is
the impact/approach to
customer acquisition?
Customer Segments by
industry

8. CATEGORIES
OF PRICING
Cost Based
Customer
Based
Competition
Based

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