New Media Health Literacy Challenges & Opportunities
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Originally part of a set of presentations in the APHA 2009 session titled "Getting Wired: Health Literacy in the Age of Digital Interaction" Presentation provides an overview of new media trends, characteristics, and challenges/opportunities for addressing health literacy using new media.
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New Media Health Literacy Challenges & Opportunities
- 1. New Media & Health Literacy: Opportunities & Challenges Ana Tellez, B.S.F.S. APTR eHealth & Policy Fellow Office of Disease Prevention & Health Promotion (ODPHP) Office of Public Health & Science U.S. Department of Health & Human Services Tuesday, November 10, 2009 - APHA Annual Meeting
- 3. Internet & New Media User Trends
- 9. What are some characteristics of the new and social media landscape ?
- 10. Interconnected
- 11. Collaborative Let’s take mash-ups as an example…. This is Por twit u r e
- 13. User Generated & Niche Communities 1. From MapMyRun.com 2. To Twitter 3. To Blog
- 14. Our challenges and opportunities in leveraging new media to reach individuals with limited health literacy
Notas do Editor
- Overview and related to health Ask for suggestions on how people see it
- Source: Flickr transCam: http://www.flickr.com/photos/transkamp/54371294/
- NOTES: - Break down is according to ‘typical’ characteristics of groups of limited health-literacy populations (by income, educational level, age, and ethnicity) SOURCES: 1. Pew Internet & American Life Project, October 2009. http://www.pewinternet.org/Static-Pages/Trend-Data/Whos-Online.aspx 2.
- SOURCE: Pew Internet & American Life Project, Wireless Internet Use Report, July 2009. PHOTO SOURCES: Flickr http://www.flickr.com/photos/3yoon_al_wakra/3493752963/ Flickr http://www.flickr.com/photos/pmtorrone/188990737/ Flickr http://www.flickr.com/photos/71523533@N00/2883176208/
- NOTES Convenience is top reason to watch or listen to podcasts (Source: Edison Research, 2009) Podcast consumers well-educated, live in households with higher incomes, watch TV through non-traditional means, spend more time on internet each week than non-podcast consumers, are active in social networks Podcasting definition: (Source: Edison Research, 2009) • Podcasting is the concept of downloading various types of longer-form online audio/video programs, in the form of digital files you can listen to at any time you choose. • Podcasting does NOT refer to the downloading of individual MP3s or songs. • Podcasting does refer to the download of program-oriented online audio/ video (such as a talk show or a hosted music program), usually as an automatic download that can be listened to at the user’s convenience. SOURCES: Podcast by Samyak Online: http://www.flickr.com/photos/samyakonline/3745099545/
- SOURCES: Pew Internet & American Life Project, Democratization of Online Social Networks, October 2009 - http://www.pewinternet.org/Presentations/2009/41--The-Democratization-of-Online-Social-Networks.aspx Flickr: http://www.flickr.com/photos/xanxhor/4046382019/ Flickr: http://www.flickr.com/photos/39097228@N00/3837936173/ Flickr: http://www.flickr.com/photos/robinhamman/658281511/
- NOTES: - More people looking for health information online, even though the first and second resources they look to are still Docs and family/friends - There is a small percentage of people creating user-generated content compared to those looking for it and using it – big opportunity for experts in your organizations to jump into the conversation! - Really big rise in number of people looking for exercise and fitness info online SOURCE: “ The Social Life of Health Information”, Pew Internet & American Life Project, June 2009.
- SOURCES:
- Across devices from mobile to PDA to desktop to laptops, etc. Data also interconnected through cloud computing: away from saving stuff on hardware and towards saving it online - e.g., delicious (social bookmarking vs. favorites saved on your computer )
- - Example of Portwiture: using Flickr and Twitter code, developer created this free mashup to visualize someone’s tweets. Healthfinder is our twitter handle in ODPHP, and we mostly tweet about prevention and wellness topics (as you can see). The notion of open-source software is growing so that someone can create something you would never think of, using your current code or data (lots of GoogleMaps mahsh ups too)
- - The other component to the collaborative theme is information sharing – Twitter and Slideshare examples - Creative Commons licensing – as long as you give credit and notify, people can use your information
- - Example here: MapMyRun – community of runners; Also on Twitter – expanding reach to others who are sharing running interest; leading to Mommy Blogs where she talks about her kids… - Don’t have to be a techie to create blogs, podcasts, even videos (e.g., Mommy blog and twitter as a microblog) - More opportunities to comment and rate or review content you are interested in (rating runs across different cities) - Leads to niche communities of interest…reaching those you want to reach, more targeted
- SOURCES:
- EXAMPLE 1: for consumers Source: http://www.healthfinder.gov Discuss my healthfinder – easy to search for prevention recommendations Discuss Quick Guide to Healthy Living – basics, take action, small steps…
- EXAMPLE 2: for professionals (Discuss vision and target audience) http://www.health.gov/paguidelines/blog/
- SOURCES: