Nowadays it seems that every Marketing strategy is focused on the online media. It may seem totally natural, when you run an online WordPress business. However, we should never underestimate the power of the offline connection between people. In the context of WordPress community events like WordCamps are a great opportunity both for personal learning and business growth. Events can help you learn new things and meet like-minded people, but they can also be a very important part of the marketing strategy for your WordPress business. In this talk I will guide you through the best practices of attending, sponsoring and organizing events, which are relevant to your business. I will share examples from my own experience with events and you will learn how they can be incorporated in your marketing strategy.

2. ¡Hola! はじめまして
Soy Ana. Ana です
Head of Marketing Spain
at SiteGround

3. WordPress events
#WCOSAKA2019 @Anagarcialop
Community value
Business value
How to participate
Left picture: Weiko

4. Community value
#WCOSAKA2019 @Anagarcialop

5. #WCOSAKA2019
Community value
@Anagarcialop
Sharing knowledge
Picture: Ana Cirujano

6. #WCOSAKA2019
Community value
@Anagarcialop
Attracting new members
Picture: WP meetup Villaba

7. #WCOSAKA2019
Community value
@Anagarcialop
Improving the skills of
existing members
Picture: WP meetup Bilbao

8. Business value
#WCOSAKA2019 @Anagarcialop

9. #WCOSAKA2019
Business value
@Anagarcialop
Direct advertising of
your product
Picture: WC NY 2019

10. #WCOSAKA2019
Business value
@Anagarcialop
Good knowledge of your
competitors
Picture: WC Minneapolis 2019

11. #WCOSAKA2019
Business value
@Anagarcialop
Meeting face-to-face
your clients
Picture: Adictos al Marketing 2019

12. #WCOSAKA2019
Business value
@Anagarcialop
Meeting potential
business partners
Picture: WC US 2019

13. #WCOSAKA2019
Business value
@Anagarcialop
Meeting potential
employees
Picture: CM Madrid 2018

14. How to participate
#WCOSAKA2019 @Anagarcialop

15. #WCOSAKA2019
How to participate
@Anagarcialop
Attending
Picture: WC Madrid 2018

16. #WCOSAKA2019
How to participate
@Anagarcialop
Volunteering
Picture: WC Madrid 2018

17. #WCOSAKA2019
How to participate
@Anagarcialop
Sponsoring
Picture: Adictos al Marketing 2019

18. #WCOSAKA2019
How to participate
@Anagarcialop
Organising
Picture: Adictos al Marketing 2018

19. The power of events.
Offline magic for your
WordPress business
#WCOSAKA2019 @Anagarcialop

20. Ana García López
Where to find me next:
Social Media
Twitter: @Anagarcialop
LinkedIn:
https://www.linkedin.com/in/anagarcialop
Email
a.lopez@siteground.com