StumbleUpon, Reddit, and Digg are social bookmarking sites that can drive traffic if used properly while contributing to the community. StumbleUpon focuses on serendipitous content discovery through algorithms and works best for images and videos. Reddit has user-run subcategories and requires being an active community member to avoid being seen as a spammer. Digg emphasizes connections with other users and requires continuous activity within a 24-48 hour window to maximize traffic.

1. Our Secret Arsenal:
StumbleUpon, Reddit and Digg
How to use them to drive traffic – while being a good community member.

2. Social Bookmarking
 First were sites to, quite literally, share your
bookmarks with others. (like Delicious)
 Creating a social space where others could vote
content up and down came soon (Slashdot)
 StumbleUpon quietly gathered steam in the
background (2001)

3. StumbleUpon

4. StumbleUpon
 Serendipity by algorithm
 Images work best
 Videos play within SU, good for SEO
 Don’t just submit and leave – be part of the
community
 Results can come six months or two years later

5. StumbleUpon

6. StumbleUpon

7. Reddit

8. Reddit
 User-run community
 Sub-categories/communities are owned by users
 Traffic can be tremendous
 Most posts go nowhere if they don’t take off right
away
 Users despise “spammers” – which they call anyone
they perceive to be using Reddit for money or
complete self-promotion
 If they decide you’re a spammer - you’re toast. Be
part of the community.

9. Reddit

10. Reddit

11. Reddit

12. Digg

13. Digg
 Matters a lot who you’re connected with and how
much you support them
 You have 24-48 hours max
 You must be continuously active
 Traffic isn’t tremendous, but SEO is still extremely
strong

14. Digg

15. Digg

16. Digg

17. Digg

18. Thank you
Amy Vernon
@AmyVernon
http://facebook.com/amyvernon
http://linkedin.com/in/amyvernon
http://amyvernon.tumblr.com