Overview of how Facebook ads function. Presentation made during Kabbage's intern program.

1. Facebook Ads
Amy Lim
1

2. Ad placement
2

3. Audience
- Location
- Demographics
(age, gender, etc.)
- Interests
(activities, hobbies, etc.)
- What they buy online
and offline
3

4. Ad Preferences
Changing your ad preferences influences which ads you see, but
it won’t change the total number of ads you see.
4

5. Dynamic Ads
• Helps target relevant audiences
• When logged in, the browsing you do may
determine which ads you see.
• Pixels track user activity.
• Facebook, Instagram, Google Adsense
5

6. News: Banned Ads
Google follows Facebook in banning payday loan ads
- repayment is due within 60 days.
- loans with an APR of 36% or higher.
- ”Financial services is an area we look at very closely because
we want to protect users from deceptive or harmful financial
products.”
6

7. News: Shoppable Video Ads
• Watch video and click to receive more info/be taken to retailer’s
website
• Goal: to drive sales
• Already existing with Google and YouTube ads
7