1. DIGITAL
MARKETING
MADE BY –
AMUL RAJ
DEPT. OF METALLURGY, SOE
O.P. JINDAL UNIVERSITY, RAIGARH, CHHATTISHGARH

2. Introduction
Well, the Web has modified the manner people purchase and obtain things.
Today, individuals spend loads of time on the web searching for the product they require to shop for, or for
info concerning product and services before they go for purchase
Due to this, organizations are perfecting their digital marketing techniques to succeed in attracting people
online.
Effective marketing means that you wish to connect along with your audience within the right place at the
right time.
So that most effective marketing approach to reaching potential customers is to access them, wherever they
spend most of their time on the internet.

3. What is Digital Marketing ?
Digital marketing is the component of marketing that utilizes internet and online based digital
technologies such as desktop computers, mobile phones and other digital media and platforms to
promote products and services.

4. What is the role of Digital Marketing ?
While traditional marketing might exist in print ads, phone communication, or phsycial marketing,
digital marketing can occur electronically and online. This means that there are a number of endless
possibilities for brands including email, video, social media, or website-based marketing
opportunities.

5. OBJECTIVE

6. Concept
According to Hubspot digital
marketing is defined by the use of
numerous tactics and digital channels
to connect with customers who
spend a lot of time online.
It refers to all marketing efforts that
electronic media uses to reach
people.
Overall Internet Users in the World for June 2018
This is the worldwide Data of Internet users according to
InternetworldStats.com as per June 2018
In the current scenario, digital marketing plays an
important role for companies, due to a larger group of
Internet users.

7. Digital Marketing Strategies
Search engine optimization (SEO)
Search engine marketing (SEM)
Social media marketing (SMM)
Email marketing
SMS Marketing
Content Marketing
Affiliate marketing
Pay per Click (PPC)

8. 1. Search Engine Marketing (SEM):
This is an online marketing that enhances the website visibility on search engine results pages (SERP)
through paid ads.
So, It is all about increasing website visibility on search engines with the help of free or paid digital
marketing strategies.
SEM is about PPC and SEO, which helps PPC improve the content by rewriting it and improving page
ranking.

9. 2. Search Engine Optimization (SEO):
An SEO Process involved optimizing the website to rank higher in the search engine results pages.
Which ultimately help in increasing the Free Website traffic (Organic Traffic).

10. 3. Social Media Marketing:
Social media marketing includes the process of promoting brands using different social media
channels like Facebook, YouTube, Instagram, Twitter, Pinterest, LinkedIn, Quora.
But Every social media has different tactics that need to be followed before using for the business
purpose.

11. 4. Content Marketing:
Content marketing is a process of creating awareness and Improving Website growth by means of
Blog posts, E-book, Info-graphics, etc
It is one of the core strategies of Digital Marketing as content marketing work as assets for any
business.

12. 5. Pay Per Click(PPC):
It is the method of driving traffic to the website by using PPC(Cost Per Click) or AdWords.
Google AdWords is the most common PPC which allows you to pay for top slots in google search
engine.
PPC can be used such as Facebook Ads, Promoted Tweets, Quora ads.
promotion based on topics and Linked in Sponsored Messages.

13. 6. Email Marketing:
Email Marketing is a form of reaching the potential users by sending an email regarding Discounts,
Offers, and Events which Drives the values the customers.
It includes blog subscription newsletters, Follow-up email to the website visitors who have
downloaded some E-book, Holiday Promotion to the Subscribers.

14. 7. Affiliate Marketing:
It refers to the Process of Earning based on promoting others (Company) Product/Services, usually
works on Commission Basis.
When the user clicks on the given link and purchases the product/services with the referral code
usually the affiliate Marketer earns rewards as referral benefits.

15. 8. SMS Marketing:
SMS Marketing is a form of marketing that uses Short Messaging Services in order to reach
Customers.
So, It becomes very easy for companies to send SMS to registered customers about deals and offers
right to their inbox.
Therefore, It has a high open ratio compare to Email Marketing.

16. Difference between Traditional and Digital Marketing
TRADITIONAL MARKETING
1. It is a form of Advertising or Marketing that uses
Print Media, Direct mail, Broadcasts, and
Telephone to reach Customers.
2. It’s the Oldest Form of Marketing to Reach
Customers.
3. Cost of Marketing is very high as compared to
Online Marketing
DIGITAL MARKETING
1. It is a form of marketing which uses the internet as
a medium to reach the Larger group of audience.
2. It is a modern form of Marketing, which uses new
trends and strategies to reach customers
3. The cost of Marketing is comparatively low as with
the Traditional Form of Marketing.

17. To understand a way to do digital marketing, let’s take a fast
look into the foremost common ways and values for digital
marketing -
•Website
•Blog posts
•White Papers and eBooks
•Infographics
•Automation tools
•Social network channels.
•Online reputation of social networks and online reviews
•Online brochures.
•Brand values just like the company logo.

18. Benefits of Digital Marketing

19. Advantages and disadvantages of Digital Marketing
ADVANTAGES
•Extremely low risk
•Faster response to both marketers and the end
user
•Increased ability to measure and collect data
•Increased interactivity
•Increased exposure of products and services
DISADVANTAGES
•Dependability on technology
•Security, privacy issues
•Maintenance costs due to a constantly
evolving environment
•Higher transparency of pricing and increased
price competition
•Worldwide competition through globalisation

20. Why you’ll opt for a career in digital
marketing?
There is an enormous and growing demand for digital marketers with development experience. There are jobs nearly
every conceivable business.
In most cases, you’ll enter the sphere with low entry prices (that is, data and knowledge with restricted prerequisites).
They make loads of money; so that average salaries for digital Marketing fresher’s are between 3.5 lacs to 5 lacs.
There are several job opportunities for Digital Marketers SEO Managers, SEM / PPC specialists, Social Network Managers,
Affiliate Marketers, and Content Marketers, etc.

21. Conclusion
Understanding Digital marketing is a fundamental aspect regardless of the size of
business.
However, the need for marketing is so great that a web design company or web
development company can hire a full-service marketing specialist.