Social Media 101 Recruiter Training - February 2014
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This document provides an introduction to social media and its uses for recruiting and human resources professionals. It discusses several major social media platforms including Twitter, LinkedIn, and Facebook. For each platform, it outlines key statistics about user numbers and behaviors. The document encourages HR professionals to use social media to network, source candidates, build their personal brand, track industry leaders, and share knowledge. It argues that social media allows efficient access to knowledge from connections and helps amplify an employer's talent brand.
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Social Media 101 Recruiter Training - February 2014
- 1. Social Recruiting 1.0 An Introduction To Social Media Property of Amplify Talent
- 2. “The value of being connected and transparent is so high that the road bumps of privacy issues are much lower in actual experience than people’s fears.” Reid Hoffman - Founder, LinkedIn !2
- 4. What Is Twitter? A “micro-blogging” platform ! Limited to 140 characters ! 645M+ active users ! 76% access via mobile ! 2B+ “tweets” per month ! 500M tweets per day ! 5,700 tweets every second “What we have to do is deliver to people the best and freshest most relevant information possible. We think of Twitter not as a social network, but it's an information network. It tells people what they care about as it is happening in the world.” ~ Evan Williams, Co-Founder Property of Amplify Talent
- 5. Before You Get Started… For personal reasons, such as … ! …. ask yourself why you’re joining? Your (crazy) friends rave about it You have hobbies and outside interests You’d like to expand your network You seek a faster source of breaking news ! For professional reasons, such as … ! You’d like to meet interesting HR professionals You have best practices to share You’re seeking answers to questions Access to content, webinars, conferences, etc. Building your personal brand Property of Amplify Talent
- 6. Property of Amplify Talent
- 7. Setting Up Your Account Step 1: Create your account ! Step 2: Determine your name (i.e. twitter handle) Pro Tip: Keep it short. Make it memorable You have 160 characters to include anything you’d like. Think of your bio as your Twitter resume ! ! ! ! ! ! ! ! ! ! Step 3: Watch & learn. Don’t feel obligated to jump right in and tweet. Property of Amplify Talent
- 8. The Basics Mention: @[username] This is how you communicate directly with someone on Twitter It’s also how you see who’s been communicating with you ! ! ! Reply Used to respond to an individual user’s tweets Simply click on the “Reply” button available after each tweet ! ! ! ! Direct Messages (DM) The private messaging platform of Twitter (not searchable) Only effective if both parties are following one another Referred to as “DM” or “DMing” someone ! ! ! Retweets Used when you’d like to share someone’s tweet to your followers Property of Amplify Talent
- 9. Hashtags Twitter 201 ! A method of tagging a concept, theme or event within a tweet, #[hashtag] ! ! ! Conferences, Hashtags are a great way to learn what’s being discussed/shared at any conference (i.e. the SHRM conference hashtag was “#SHRM13”) If clicked on, triggers a Twitter search for all tweets containing that hashtag Commonly used to drive community, affinity and collaboration Lists ! A means of organizing followers If clicked on, only shows the tweets for those users Best way to follow hashtags, groups of people on Twitter (i.e. SpaceX Staff), etc Property of Amplify Talent
- 10. Search & Sourcing Use Klout to identify influencers ! Use hashtags to search content Property of Amplify Talent
- 11. Networking Value Be Authentic There is only one you so let yourself shine Attempt to achieve a balance between the personal and professional Like email, tweets can be misinterpreted without context. Be mindful of what you share and how it could be interpreted. ! Followers Don’t feel obliged to follow everyone who follows you Seek a balance in your following-tofollower ratio Don’t be afraid to “unfollow” someone (for any reason) ! Take It Offline Networking is a HUGE value of Twitter Locate fellow HR pros in your area Attend a Tweetup (local meetups , usually at conferences/etc) Property of Amplify Talent
- 12. LinkedIn Over 259 million individual members and over 2 million company pages ! Every single Fortune 500 company has an executive with a Linkedin profile ! Over 80% of companies use Linkedin to search or source for job candidates ! 38% visitors via mobile ! Use ‘LinkedIn Today’ for industry articles & info ! Share business related articles & information ! Join Groups to network & learn about topics ! Promote SpaceX ! Update your profile, job seekers will be researching us ! Build you professional network Property of Amplify Talent
- 13. Facebook 1.19B+ global users ! Users share 2.5B pieces of content each day ! 95% users login daily ! If Facebook were a country, it would be 3rd largest in world ! 73% access through their mobile device ! Average user has 130 confirmed friends ! Tremendous potential for employment branding and job marketing/referrals Property of Amplify Talent
- 14. about.me FREE platform to create personalized homepage ! Link all your social profiles ! Provides analytics on visitors/clicks Property of Amplify Talent
- 15. Other SM Platforms Quora ! Foursquare ! Instagram ! Google+ ! Pinterest ! Many more Property of Amplify Talent
- 16. Benefits for HR Pros Recruiting, Sourcing & Networking ! Seek Peer Advice and Review ! Track Analysts, Pundits and Thought Leaders ! Identify Local, National and Virtual Events ! Build (and Monitor) Your Employer Brand ! Access Surveys, Research and Benchmarks ! Share Best Practices and Successes ! Embrace New Industry Voices ! Build your personal brand ! Enjoy Free [Everything]! Property of Amplify Talent
- 17. Why Use Social Media? If the prior slides didn’t convince you here’s a case study. This was originally built on 3 other presentations, which were shared by HR connections…within 1 hour of my ask for input. Social Media allows easy and efficient access to knowledge you may not possess. Social Media works… Property of Amplify Talent
- 18. Questions? Lars Schmidt! Founder, Amplify Talent lars@amplifytalent.com @ThisIsLars Property of Amplify Talent