Friending Over 50

1. Friending
Over 50
5
truths
about
marke.ng
to
baby
boomers
with
social
media
D e b b i e
W e i l
Debbie
Weil
-­‐
Friending
Over
50
©2011

2. Why should businesses
care about social
media?

3.
Your
brand
is
what
people
say
about
you
when
you’re
out
of
the
room.
-­‐
Jeff
Bezos,
Amazon.com
Debbie
Weil
-­‐
Friending
Over
50
©2011

4. Great Truth
Baby boomers
love social media.
Debbie
Weil
-­‐
Friending
Over
50
©2011

5. “Older people don’t
use the Internet
much differently
except they use
longer sentences
and spell things
properly.”

6. Great Truth
Baby boomers
and Aussies
love social media.
Debbie
Weil
-­‐
Friending
Over
50
©2011

7. Debbie
Weil
-­‐
Friending
Over
50
©2011
Courtesy
Brio
Group
h?p://www.slideshare.net/briogroup/social-­‐media-­‐for-­‐business-­‐7974830

8. Debbie
Weil
-­‐
Friending
Over
50
©2011
Courtesy
Brio
Group
h?p://www.slideshare.net/briogroup/social-­‐media-­‐for-­‐business-­‐7974830

9. - More than 25% of Australian
businesses are on Facebook
- 17 percent are on Twitter
- 10 percent are on YouTube
Source: May 2011 study by Nielsen and
Community Engine

10. “They (baby boomers) are
the ideal consumer. They
have money, they consume
loads of media and they
remain optimistic.”
New
York
Times,
May
14,
2011
BEST CUSTOMER
“In
Shi(,
Ads
Try
to
En3ce
Over-­‐55
Set”
U.S. baby
boomers will
spend
$2 trillion
annually
BABY BOOMER
Debbie
Weil
-­‐
Friending
Over
50
©2011

11. 50 is the new 50
Debbie
Weil
-­‐
Friending
Over
50
©2011

12. Great Truth
It’s not about
“financial services.”
Debbie
Weil
-­‐
Friending
Over
50
©2011

13. The Hartford Financial Services
Listening to customers and inspiring
Corporate
sponsor U.S.
Paralympics

14. Wells Fargo
Pioneer in use of social media
Wells Fargo
has 8 blogs
Debbie
Weil
-­‐
Friending
Over
50
©2011

15. Wells Fargo
Blog strategy is to listen to customers
“Merger with
“Guided by
Wachovia” History”
blog
blog
Debbie
Weil
-­‐
Friending
Over
50
©2011

16. Great Truth
You gotta
surprise and delight.
Debbie
Weil
-­‐
Friending
Over
50
©2011

17. mobile apps
email LinkedIn
MySpace
Twitter
YOUR
YouTube CUSTOMER
Flickr Facebook
Tweetdeck
blogs

18. Living Social
Deals you can’t resist
Pay $1.00
and get
$100 cash
back

20. Great Truth
Every one of you is a
storyteller.
Debbie
Weil
-­‐
Friending
Over
50
©2011

21. Space Shuttle
Endeavor blasts
through the clouds.
Photo snapped with
an iPhone.
Photo
by
Delta
Airlines
passenger
Stefanie
Gordon.

23.
Make
meaning…
make
the
world
a
beHer
place.
-­‐
Guy
Kawasaki
Debbie
Weil
-­‐
Friending
Over
50
©2011

24. Great Truth
Sweet spot is where
you make meaning.
Debbie
Weil
-­‐
Friending
Over
50
©2011

25. sweet spot

26. Social
media
is
changing
the
world.
-­‐
Debbie
Weil
Debbie
Weil
-­‐
Friending
Over
50
©2011

27. SPEAKER
Named
one
of
the
Most
Influen[al
Women
in
Technology
in
2010,
Debbie
Weil
is
an
author,
speaker,
and
corporate
social
media
consultant
based
in
Washington
DC.
EMAIL:
debbie.weil@gmail.com
MOBILE:
202.255.1467
WEBSITE:
www.debbieweil.com
TWITTER:
@debbieweil
Debbie
Weil
-­‐
Friending
Over
50
©2011

28. RESOURCES
Blogs
For case studies on how to use social media:
Mashable www.mashable.com
Problogger www.problogger.net
CopyBlogger www.copyblogger.com
Seth Godin http://sethgodin.typepad.com
Books
New Rules of Marketing and PR
by David Meerman Scott (2nd ed.)
Measure What Matters by Katie Delahaye Paine
Poke the Box by Seth Godin
The Corporate Blogging Book updated edition
by Debbie Weil (Amazon Kindle)