Stumped on how to recruit more brand advocates for your referral program? We will show you how!

1. 8 Promotions
to
Recruit
Advocates
Promotional strategies for referral success

2. 1. Homepage
The first place to
promote your referral
program is on your
company’s homepage.
This offers many
benefits such as:
A wide reach
Conveying the referral
program message and
incentives front and center
Speaking to the importance
you place on customer
relationships
Providing an always-on
channel that drives
awareness to the referral
program IMPORTANT
Include benefits of participation in the program
and a clear call to action

3. 2. Email
Email is a prominent
promotional method
resulting from:
It’s inexpensive ability to
reach a broad audience
The ability to schedule your
promotional emails during
slower periods for extra
lead generation
The option of creating
standalone emails specific
to the referral program as
well as references in
newsletters, etc.
IMPORTANT
Email alone is not sufficient to promote your
referral program

4. 3. Targeted
Display Ads
Consider investing in
promoting your referral
program on vertical or
external sites that your
potential advocates
frequent. Target:
Online communities
Industry specific sites
Publications
Etc.
IMPORTANT
Targeted display ads extend your brands reach and
influence your specific customer or partner base.

5. 4. User Events
User events are an
opportune time to ask
for a referral and take
advantage of your
demographic by:
Launching your referral
program at an event
Promoting the referral
program between sessions
on projection screens
Using a kiosk to take
advantage of face-to-face
opportunities in order to
sign up new advocates and
ask for a referral
Rewarding customers with
the highest number of
referral shares to promote
the benefits of referring to
the crowd
IMPORTANT
Don’t forget about promoting at employee events if
you have an employee referral program

6. 5. Enable Sales
Educate your direct sales
team or customer
support team on the
benefits and nature of
your referral program to:
Enable them to drive higher
quality leads that close
faster and at a higher rate
Ask for a referral after a
new sale, renewal event, or
after a positive call or
experience with your service
or product
IMPORTANT
Provide your sales team with simple, straightforward
materials like pre-written emails and a landing page

7. 6. Online
Product/Account
Center
If your product has an
authenticated online
presence, like an online
account, show your
customers:
Prominent messaging to
make a referral when they
log in
Use single sign-on so there
is no need to register
separately
IMPORTANT
This is a great time to target your most
engaged customers

8. 7. Social Media
This is a relatively
inexpensive way to
promote your referral
program and:
You’ll reach people who are
more likely to make a
referral because they
already follow your brand
This is a great place to
show your brand’s
personality
IMPORTANT
While you can and should promote your referral
program on Twitter twice a day, don’t overdo it on
LinkedIn. Once a month is a safe way to promote
through LinkedIn but not annoy your Connections.

9. 8. Physical
Flyers
Flyers are great for
getting the word out
especially for employee
referral programs. Make
sure to:
Display signage promoting
the program around the
office
Distribute with pay checks
or bill inserts
Leave behind flyers at
events
Include in printed
newsletters
IMPORTANT
Employee referral programs show employees that
they are being counted on to help grow the business

10. Learn all the steps to developing
a successful referral program
Explore the free e-book
8 Steps to Initiating the Right Launch
Sequence for your Referral Program
Download Now