General introduction to Web Experience Management. Slides from the keynote session of the Amplexor seminar on WEM in Brussels.

1. Amplexor Semin
October 18, 20
Web Experience Management –
Setting the scene

2. Damien Dewitte
Lead ECM consultant
2.

3. “Content is King”
3.

4. Web Content Management basics
Authoring
Content types
Content re-use
Versionning
Workflow & Security
De-centralized teams & roles
Translation Process
Publishing
Navigation Structure
Layout Templates
Multi-channel
Muli-lingual / Multi-country
Scheduled publishing
4.

5. Amplexor Seminar on WCM
Anno 2009
5.

6. CONTENT
Cloud
Social
Mobile
Context
Subscribe
Rich Media
Multi-channel
Web Analytics
User Experience
User Preferences
Campaign Management
Web Experience Management
6.

7. WEM is:
“Maximizing the value of customer interactions across all
channels”
“WEM is a practice, supported by a suite of technologies, all
of which aid in the process of assembling and acting on both
data and content in order to provide a seamless, tailored,
consistent and relevant experience for each prospect or
customer” (Scott Liewehr, Gilbane Group)
“ WEM is the hub for digital customer interaction”(Jay
Batson, Acquia)
Goals: Maximize Customer Reach, Customer Conversion
and Customer Loyalty
7.

8. “Good morning Sir, what
can I do for you today?
8.

9. Non-digital Touchpoints
User Experience
Storefront Customer Promotions & Reputatio
Service Catalogs n
9.

10. Digital Touchpoints
User Experience
Website E-shop Self- E-mail Social …
service Marketing Media
WCM Campaign Social Media
Management Monitoring
Management
Personalization, Multi-Device, Multi-Channel
Analytics & Optimization
ERP
CRM
10.

11. Digital Touchpoints
WCM offering expanding to WEM Offering
User Experience
Website E-shop Self- E-mail Social …
service Marketing Media
WCM Campaign Social Media
Management Monitoring
Management
Personalization, Multi-Device, Multi-Channel
Analytics & Optimization
ERP
CRM
11.

12. Our vendors today
12.

13. 13.

14. 14.

15. 15.

16. Thanks
16.