How do you re-design an organization? There are a number of case studies that can be examined from leading organizations in technology, media, and the public sector that offer insights on potential methods for organizational re-design.

1. Organizational Re-design: Notable
Case Studies For Inspiration
Presented By Ammar Sabzwari
Picture: http://www.fedtechmagazine.com/article/2014/10/govconnect-makes-employee-passion-projects-reality

2. Organizational
Design
The method to set up an
organization (employees,
information and
technologies) to best
meet your objectives
Pictures: www.referenceforbusiness.com; Information Source: http://www.canadabusiness.ca/eng/page/2833/

3. Pictures: Picture: www.iconarchive.com/
Purpose
Strategy
Division of labour
Authority, responsibility and control
Communication
Coordination
Key Considerations

4. Notable Organizational Design Case Studies
For Guidance
Picture: Google Images

5. Case Study 1) Pixar
Pixar’s Operating
Principles
1. Everyone must have the
freedom to communicate
with anyone
2. It must be safe for everyone
to offer ideas
3. Stay close to innovation
happening in the academic
community
Picture: http:/www.pixartimes.com
5Source: https://hbr.org/2008/09/how-pixar-fosters-collective-creativity

6. Case Study 2) Disney
Process-Based Structure:
1. Story idea to film release
2. All staff support this work
flow
3. Staff: telecommute, virtual,
outsourced, contract and
salary
4. Idea-based business:
process driven vs
hierarchical structure
6
Picture: http:/www.inc.com
Source: http://www.atissuejournal.com/2009/08/07/walt-disney%E2%80%99s-creative-organization-chart/

7. Case Study 3) Atlassian Software
In-office Innovation Policy:
1. 20% of time to work on own
ideas, but should reflect back
into core of product
2. Ship-It Day: Every quarter,
employees work on anything
related to products, and
deliver it in 24 hours
3. Projects based on Daniel
Pink’s theory on motivation
7Source: https://www.atlassian.com/company/about/shipit;
Picture: https://www.atlassian.com/company/about/shipit
What motivates people
most in their jobs:
autonomy, mastery, and
purpose

8. Case Study 4) Hootsuite
8
PICTURE: blog.yellowdoggdesigns.com
Projects For Unleashing
Creativity:
1. In-office time to explore ideas
and passion projects
2. Skunkworks: Innovation lab
where small group given
independence to research
and develop projects
3. Hackathons: Set time for
employees to run with best
ideas, in line with mission and
work commitments
Source: http://blog.hootsuite.com/

9. Case Study 5) Xerox
Key Principles:
1. When evaluating innovation
projects, do not immediately
rule out ideas outside current
strategies, clients, or core
2. Ask if an innovation might be
more valuable to a non-
competing outsider
3. Find partners for non-core
innovation for greatest value
4. Give innovators freedom to
enable breakthroughs
5. Re-envision or expand core to
leverage innovation
9Source: www.innovationexcellence.com
PICTURE: http://www.15inno.com/

10. Case Study 6) Whirlpool
Structured Ideas, Not
Brainstorming
1. Innovation: management
system organizes, structures,
plans, makes predictable
when possible
2. Process: Idea generation,
business case, competition
for development, test, rollout
3. Idea labs: Structured sessions
with significant research and
post-development required
4. Gatekeepers for human and
dollar capital with
measurement criteria applied
10
PICTURE: www.managementexchange.com
Source: http://www.managementexchange.com/story/inside-whirlpools-innovation-machine

11. Case Study 7) Google
Google 80:20 Rule
1. 80/20 Rule: 80% core work, 20
% new projects possibly related
to core or new ideas of interest
2. Advantages: Invested in
mission and success; sanctions
time for innovation
3. Criticism: Limited new revenue
streams; workload balance; risk
to profit and efficiency
4. Needs resources, operational/
functional support and buy-in
5. 20% now narrowed in scope
(ex. Google X)
PICTURES: http:/www.ideo.com; http://outsideinmarketing.wordpress.com
11Source: http://smallbusiness.chron.com/; http://www.wired.com/; http://www.fastcompany.com/

12. Case Study 8) 3M
Originator of the 15% Rule
1. Core belief: creativity needs
freedom. Encourages 15% of
work on own projects (1948).
2. Build a unique team, follow
insights, problem solve
3. 2X a year, 6-8 ideas receive
Genesis Grants of seed money
for research
4. Informal, bottom-up scientific
percolation seen as leading to
success
PICTURES: http://solutions.3m.com/innovation
12Source: http://archive.wired.com/techbiz/media/news/1998/01/9858

13. Case Study 9) GovConnect
US Government Pilot
Based On Google 80/20
1. 12 agencies will launch pilot in
2015 after running internal
pilots over the last six months
2. GovConnect: Will connect
agencies with each other
3. GovProject: Micro projects with
20% time. Employees apply and
managers select teams (3
weeks to 3 months)
4. GovStart: Promotes innovative
projects designed by employees
to help them in their work
5. GovCloud: Provides agencies
access to employee skill sets
that exist in the cloud based on
expertise needs
13Source: http://www.fedtechmagazine.com/article/2014/10/govconnect-makes-employee-passion-projects-reality
Pictures: http://www.fedtechmagazine.com/; www.usa.gov

14. “The secret of all victory lies in the organization of the non-obvious”
-Marcus Aurelius
Quote: http://www.brainyquote.com/; Picture: http://www.shutterstock.com/