Swot analysis of p$g and whirlpool corporation(24 th march 2011)
Visa steel Live Project
1. Based
Report
On
On
Industrial Tour (Visa Steel)
Quality
2012
Submitted To :-
Innovation-The Business School
Under Guidance of:-
Prof. Dipika Mishra
kalinga ngar, INDUSTRIAL complex,JAJPUR
2. DECLARATION
I Mr. AMIYA KUMAR SAHOO does hereby declare that the
project report entitled “VISA STEEL” being submitted to
INNOVATION-The Business School & “Report on the VISA
STEEL” is my own piece of work and it has not been
submitted to any other institute or published at any time
before.
Amiya Kumar Sahoo
IBS11PGDM009
2
3. ACKNOWLEDGEMENT
This Industrial report contains the strong effort of many people. The root
of this report is stretched from the corporate professional VISA STEEL to
the student of Innovation-the business school, Khurda Without whose
support and guidance we would have not got the unique opportunity to
successfully complete my visiting program in this esteemed organization
First and foremost, I would like to thank to our faculty guide of this
industrial visit, Miss Lopamudra Praharaj & Dipika Mishra for the
valuable guidance and advice. She inspired us greatly to enjoy and gain
knowledge. Her willingness to motivate us contributed tremendously to
our report.
Besides, I would like to thank Mr.Arjesh Mishra ( General Manager
HR,P & IR ,VISA STEEL) for providing us with a good environment and
facilities to visit the VISA STEEL Campus as well as sharing his
valuable time and knowledge for training and development programee on
Human resource and Indusrial relation
I would honor my greatest aptitude towards the company guide
Mr.Santosh Prasad(HR) and Aswin Kumar Singh(HR) who ever helped
us to interact with every department and suggesting us about the
importance of safety.
Also, I would like to take this opportunity to thank Prof. Ajit Kumar Kar
(VP, IBS) & respected Madam Dipti Tripathy (Chairperson, IBS) for
providing the opportunity for industrial visit. It gave us an opportunity to
participate and learn about the different operation and production process
of different products and to feel the real time corporate situation and
implementing it in our near future.
3
4. EXECUTIVE SUMMARY
As Industry visit was a part of our PGDM course currilum and my
enthusiasm to learn new thing drives me towards focusing and gathering
various useful knowledge about the world’s one of the global leading
metal and mineral power manufacturing company. This Industry visit
program was being properly co-coordinated and supervised by our
experienced and knowledgeable faculty guide Prof.Lopamudra Praharaj
& Prof.Dipika Mishra.45 numbers of students from Innovation-The
Business school were taken part in this programee.
We were being provided 2 company guide named Mr.Santosh Prasad
(HR) and Aswin ku Singh (HR) for our guidance and interaction and also
a departmental guide for every department.
The main motto of this industrial visit was to gain ampoule of knowledge
on production and operational process of different units of VISA-
STEEL .We were also directly interacted with the sales people how they
are dealing with customers in different situation
The most amazing moment was the discussion about different HR
practices, Deparments, Industrial relation, Industrial law between the
student and Mr.Arjesh Mishra (HR Head).
So, finally the ultimate aim of this visit was to know the customer and
client.
4
5. Sl no content Page no.
1 Introduction 6-7
2 Industry overview 8-10
3 Csr activities 11-13
4 Objective of the tour 14
5 Journey begins 15
6 processes 16-23
7 Results & findings 24-25
8 Suggestions & Recommendation 26
9 conclusion 27
5
6. Introduction
Minerals constitute the back-bone of economic growth of any nation and
India has been eminently endowed with this gift of nature. India is a
country which is filled with different mineral raw materials like coal,iron-
ore,crued oil, ferrochrome ore,buxaite,etc.We need to make the proper
utilization of these scarce resources in order to meet our different
mineral needs may be in form of liquefied burned
oil,iron,Alminium,Sponge iron,cupper,steel etc.
In the todays globalize business world human needs for mineral items are
increasing day by day. In order to fulfill those need and as well as to earn
profit different business organization are formed .The first mineral
company was formed in the year 1774 when East India company granted
permission to a English company at Raniganj
M/s John Taylor & Sons Ltd. started gold mining in Kolar Gold Fields in
the year 1880
Mining activities in the country however remained primitive in nature
and modest in scale up till the beginning of the current century.
Thereafter, with progressive industrialization the demand for
and hence the production of various minerals gradually went up. After
India became independent, the growth of mining under the
impact of successive Five Year Plans has been very fast. VISA-STEEL is
famous for its stainless steel and TMT bars. These two mineral products
have created a brand image on customer, corporate business world,
competitors, stake holders etc.
Steel Industry Overview
6
7. Indian steel industry plays a significant role in the country’s economic
growth. The major contribution directs the attention that steel is having a
stronghold in the traditional sectors, such as infrastructure &
constructions, automobile, transportation, industrial applications etc.
Moreover, steel variant stainless steel is finding innovative applications
due to its corrosion resistive property. India is the fifth largest steel
producer at the global front and struggling to become the second largest
producer in the coming years.
The country has acquired a central position on the global steel map with
its giant steel mills, acquisition of global scale capacities by players,
continuous modernization & up gradation of old plants, improving energy
efficiency, and backward integration into global raw material sources
. Moreover, with the government proactive incentive plans to boost
economic growth by injecting funds in various industries, such as
construction, infrastructure, automobile, and power will drive the steel
industry in future
According to” Indian Steel Industry Outlook to 2012” the finished steel
product market have been divided into two categories - Alloy and Non-
alloy. Steels and steel made items are widely used in industry like
automotive, aerospace, marine, consumer durables, power, railways,
telecom, and housing.
Top steel companies in India:
• Rashtriya Ispat Nigam Limited
• Steel Authority of India
• Tata Steel
• Visveswarayya Steels
7
8. • Bokaro Steel Plant
• Bhilai Steels
• Essar Steels Limited
• Jindal Steel & Power
• KVS Ispat
• VISA STEEL
Industry Profile
VISA GROUP
VISA COMTRADE
VISA INFRASTRUCTURE VISA POWER MD-MR.VIVEK
AGRAWAL
MD-MR.VISHAL MD-MR.VIKASH
AGRAWAL AGRAWAL
9
Company Name-VISA STEEL LIMITED
(Subsidiary of Visa Infrastructure)
Incorporated Year-1994
CE0-Mr.Vishambar saran
Company Types: - Mineral and Metals
Address- Kalinganagar,
8
9. Industrial complex,
Jajpur Orissa
Head Quarters-Kolkata, India
Registered Office-Bhubaneswar, Odisha
Capacity (Steel)-1 Million TPA
Captive Power Plant-75 MW
Total No of Units-7
Facilities-
1) Coke Oven Plant
2) Sponge Iron Plant,
3) Ferro Chrome Plant,
4) Captive Power Plant
5) Steel Melt Shop
6) Blast furnish
7) Wire Rod Mill.
Other Units-Chhattisgarh (2.5 TPA steel, 500MW Captive plant)
Madhya Pradesh (1.25 TPA steel, 300MW, 100000 TPA
Manganese Alloy)
No of Employees (payroll)-1400
No of Employees (Contract)-3900
VISA BAO LTD.
(65% Stake by VISA STEEL + 35% Stake BY Baosteel(China) to
produce Ferro Chrome
9
10. Capacity 100000 TPA
Add value to the locally available Chrome Ore and Chrome
Concentrates into Ferro Chrome.
A significant quality of Ferro chrome produced at this plant
exported to China and the balance to Japan, S. Korea, Taiwan, and
Europe & USA etc.
Ghotaringa Minerals Ltd.
A subsidiary of VISA Steel (with a shareholding of 89% and the balance
11% held by Odisha Industries Limited) has prospected an area for
Chrome Ore in the Dhenkanal district of Odisha which is under
development.
MISSION, VISION & STRATEGY
Vision
Emerge as a low cost producer of value added steel products with
captive mineral resources & power.
MISSION
Secure mining leases for key raw materials-iron ore, Coal, chrome
ore & coking coal.
Build captive power plant. Select technology with long-term
competitiveness.
Understand steel market identify product with demand growth &
set market share growth.
10
11. Train & Develop people continually.
Provide safe & clean working environment
STRATEGY
Integrate across value chain with captive mines and power.
Leadership in business segment through market share.
Maximize shareholder value by Market Cap & ROCE.
Build partnership with customers & suppliers.
Family of capable, motivated & happy employee
CSR ACTIVITIES
VISA Steel has always believed in creation of wealth for all its
stakeholders. As a responsible corporate, VISA Steel is focused on the
happiness of people living in its larger neighboring communities.
VISA Steel’s CSR team works towards improving the living conditions
of the underprivileged and makes a positive difference in their lives. A
number of focused initiatives have been implemented particularly in the
remote areas of Odisha and Chhattisgarh. Over the years, VISA Steel has
11
12. directed its community development in the areas of education, healthcare,
rural development, sports & culture.
Education
At VISA Steel, we truly believe in igniting young minds and in shaping
the future of young India. In our Endeavour’s to further the cause of
education we have taken the following steps:
Established two premier educational institutions in Kolkata - The
Heritage School and The Heritage Institute of Technology,
through the Kalyan Bharti Trust.
Introduced scholarship opportunities for brilliant and needy
students.
Offered scholarships to needy girl students at the Smt. Sarala Devi
Saraswati Balika Inter College in the Tilhar district of Saharanpur,
Uttar Pradesh.
Provided facilities such as laboratories and science labs to
enhance computer literacy at the Smt. Sarala Devi Saraswati
Balika Inter College in the Tilhar district of Shahjahanpur, Uttar
Pradesh.
Planning to set up world-class, professionally managed primary
and secondary schools in Bhubaneswar and Raipur, with facilities
for extracurricular activities and sports.
»Healthcare
Healthcare has been identified as a primary objective in the community
development programmes. The following healthcare initiatives are
undertaken on a regular basis:
12
13. Medical camps in the backward areas of Odisha and Chhattisgarh.
Contributed to the construction of a blood bank in Jajpur, Odisha.
Engaged in raising awareness on treatment of common diseases
and hygiene and providing free medicines and medical facilities.
» Rural Development
Installed bore-wells for providing clean drinking water in the
backward areas.
Provided employment according to the rehabilitation policy of the
Government.
Contributed towards renovation of the Biraja temple in Jajpur,
Odisha.
Participated in international forums for mentally and physically
challenged persons by way of financial sponsorship.
» Sports & Culture
13
14. Sponsored and organized an annual ladies golf tournament at the
Tollygunge Club in Kolkata.
Actively helped in promoting contemporary Indian art through
exhibitions.
Organized painting competitions to promote talented young
artists.
Sponsored sporting activities, particularly cricket tournaments in
Kotmar and Patrapalli Villages in Chhattisgarh.
» Safety & Environment
Strong team of medical personnel.
Implements regular safety training sessions for employees and
contract labour.
Posters displaying the incorporation of safety measures.
Launched water harvesting initiatives to protect ground water levels.
Introduced plantation drive to improve greenery in industrial region.
14
15. Objective of the study
The main motto of my industrial visit to VISA-STEEL are
follows
To gain knowledge on different process of steel production
To know about the environmental and climatic condition given to
workers
To talk and interact with the HR head
To analyze how security system is being controlled
To improve my knowledge on VISA-STEEL
15
16. The Journey Begins
It is intend pleasure for me and my friends to gain real and
practical knowledge on industry visit by going out from classroom
world to corporate world.
As story begin from it, When our chair person Dipti Tripathy
requested Mr. Arjesh Mishra (HR head, Visa-steel) to allow for a
visit the respective company. He also made a commitment with
her. Then all the documentary letter process was going on. And
after approval of the company authority we decided to go for the
industrial tour to VISA-STEEL, our esteemed company
After proper planning and preparation we started our journey from
Bhubaneswar to Visa-steel (Kalinganagar) at 7.30 P.M on dated
6th Oct 2012.We had a lot of enthusiasms and interest among us
what industrial visit is all about? And how we are going to handle
that?
Our enthusiasms increased when our college bus reached near the
gate of the company. After the proper security verification we
entered in to the company premises.
We are being taken in to the training hall and we learned very
useful HR terms, concepts like Industrial relation, law, disputes,
and HR policies. Then we visited the entire unit of VISA-STEEL.
Between the start of our journey and end of journey what ever we
learned about Visa-steer these are our experience on industrial
tour.
16
17. Hands on Approach to Process, Production &
Products
At the time of visiting the different units of VISA-STEEL we have gain
an ample of knowledge on machinery operation, machinery handling,
control, production process ,input-output relation ship, power supplied
,machinery maintainance,manpower required, control room operation,
storage place, inventory management, scarp or slag reproduction, delivery
system, customer management, risk management etc.
As Visa-steel is having 7 no of main units.I am explaining all the process
of different unit one by one
17
18. Company guide: Sandeep kumar Yadab
Processing
Coke ore (coalbunker Coke
&tower)
DESCRIPITION
1) First the coke ore is inputted through the coal bunker
2) The coal banker passed it to the coal tower for burning and
heating it at 1200-1500 M.W to melt by using SMCT Chinese
technology through different oven.
3) After burning the carbonization chamber decrease the carbon
quantity in to a smaller extent
4) Then the coke goes through different yard to turn in to different
size.
Other information
8 battery contains 11 ovens=88 ovens
Operating cycle=66-68 hrs
Stamping duration-20 minutes
18
19. Processing (partial
Iron ore, Coke, bean) oxygen Sponge iron
dolomite particle reduction
DESCRIPITION
1) Iron ore,coal,dolomite are inputted in a Killen
2) Coal are burnt with iron ore for at least 14 hours through partial
bean
3) When coal burnt it creates CO(carbon Monoxide)and reacts with
dolomites to reduce the oxygen part according to need.
4) It is done by Lumbi Technology (Germany)
Other information
19
20. a) Capacity=500 TPDx 2 Killen=1000 TPD
b) Important material for steel making
Processing (Common
Conversion Stream header & Electri
generator,3 turbine) c
DM water
Power
Company guide : Pankag Kumar.
DESCRIPITION
1) First Normal water is converted in to DM water through
ionization technique
2) From DM water and stream power is collected by moving turbine
and armcher
3) In Thermal power system flu gas is collected from 8 boiler(Coke
Oven-4,DRI-2,BFG-1,Coal Burn-1)
4) All the flu gas gone through the common stream generator which
moves 3 turbines to produce thermal power.
5) To increase and decrease the power voltage there is a gear box
fixed with the CSH.
20
21. Other information
1) Total power production= 25 MW X3=75MW
2) Ultafilteration system
3) Strong based anion
Chromo ore, Processing Ferrochrome
coke,
Quartzite Furnished
Company Guide: Bijaya Prusty
DESCRIPITION
1) Raw materials like chrome ore, coke are burnt through furnished
at 16.5 MBA furnishes.
2) After burning it is mixed with Quartzite to produce Ferrochrome
3) It smells like molasses
21
22. 4) Used to produce stainless steel
5) Capacity-50000 metric ton per year
6) Otherwise known as raw material handling system
Processing
Iron ore Pig Iron
(Heat)
Company guide: Arun Khan (DGM)
DESCRIPITION
1) Iron ore is being brunt with coke at a high temperature
2) After melting these are being stored through different ladle in low
temperature
3) It transfer its product to sms department
Other information
a) Capacity-600 ton per day
22
23. b) Output-Founding and basic grade pig iron
c) Depending upon the silicon part
Hot metal Processing Solid
charge, electrode, BILLET
ladle casting, VD
Company guide: Prashant Roy
DESCRIPITION
1) In this process hot metal of blast furnish is solid charged
2) Oxygen is added and again the hot metal is charged through
electrode to increase temperature
3) Then the material go to vacuum decent chamber to add argon gas
to make it lite
4) Then casting process begins
5) That hot metal is filled up to the tandish
6) That tandish is picked up by the machine to fix it with the nozzle
23
24. 7) After filling the nozzle it interacts with the water filling system
to make it hard
8) Then it is cut on different sizes according to customer needs.
Charging greed, TMT bars,
Billet rolling stand,
COILS, PLATES,
rolling table
Steel items
Company guide: Ashish Banail
DESCRIPITION
1) The billet is used as raw materials in this process
2) All the billets are gone through a charging greed
3) The heat of charging grid is 1100-12000 Celsius
4) Then that melted billet is gone through different rolling stands to
make different sizes of steel and rod
5) There are two lines of rolling table .In first line the pressure is
very hard and its out put is TMT bar
24
25. 6) In the second rolling table pressure is moderate and its out put is
the coil
7) Then all the coli and TMT bars are customized according to the
needs.
Results and Findings
• Company location
• Production process
• Working environment
• Health and safety
• Training and development
• Industry competitor
• Employee relation
• Employee engagement
• Proper utilization of slag
• Security system
• Technology used
25
26. Company location
Visa steel limited is situated at kalinga nagar, Jajpur, within a
beautiful picturesque hill site under the block Dhanagadi.
Production process
All the seven units of visa steel are interred linked with each
other. It means that output of one unit become the input of another
unit. As it is producing powers both from steam and thermal
which is use in every plant.
Working environment
The has been provided with a good and climatic condition of
working environment but the temperature of this company
premises are quite bit high as it is manufacturing industry.
Health and safety
Workers and visitors are being provided helmets, speaks, caps,
and safety instructions from time to time for safety purpose.
Training and development
As it is a part of human resource activity every employee and
workers are being imparted training and development to improve
their knowledge and skills and to make updated them.
Industry competitor
26
27. Although VISA steel is a new company still it is competing with
its competitors like ESSEL mining, Jindal steel and power,
Bokaro steel plant, TATA steel plant etc into a greater extent.
Employee relation
Although we have got a less time to interact with the company
employees, still we came to know that maximum employees are
happy with company norms, standards, payments, relationship etc.
Employee engagement
All the employees of VISA steel are very active and always busy
in their work. Company management has taken a good decision to
make the employee work involved all the time. As a result its
gaining higher productivity.
Proper utilization of slags
As mineral material is very scarce and visa steel knows the value
of every single unit of Raw material which shows the production
of ferrochrome.
Security system
In manufacturing industry security plays a very vital role because
there is a sign or symbol of Danger in every micro second. Its
security system has been divided into three levels.
Technology used
This company is using High and Latest technology like SMCT
technology from China, Lumbi Technology from German,
Ionization technology, ultra filtration system, casting system,
27
28. vacuumed decent technology etc which are resulting in higher
productivity, high profit, less man power requirement
Suggestion and recommendation
1) Providing a cooling environment to worker
2) To reduce the complexity by using latest technology
3) Availability of cold drinking water
4) Portable vechiles for workers
5) To keep the minimal stock of RM
6) Use of latest technology to reduce the global warming situation
and use of
7) Tree Plantation within the factory premises.
8) Providing Mask to both workers and visitors
28
29. Conclusion
Although the duration of industrial visit was very short, still we have got
a very good chance to learn and gain new and abstract knowledge on
manufacturing industry. We came to know how different of skilled, semi-
skilled, unskilled employees are working with in the industry. The
Engineers are dealing with plant and production activity, Hr people are
directly related with the administrative department. The canteen system
of Visa-steel is according to its standard. The canteen is properly
managed by the canteen manager. This visit was a real time practical
exposure to manufacturing and corporate world. It would help us in
future in to a greater extent.
29
30. Conclusion
Although the duration of industrial visit was very short, still we have got
a very good chance to learn and gain new and abstract knowledge on
manufacturing industry. We came to know how different of skilled, semi-
skilled, unskilled employees are working with in the industry. The
Engineers are dealing with plant and production activity, Hr people are
directly related with the administrative department. The canteen system
of Visa-steel is according to its standard. The canteen is properly
managed by the canteen manager. This visit was a real time practical
exposure to manufacturing and corporate world. It would help us in
future in to a greater extent.
29
31. Conclusion
Although the duration of industrial visit was very short, still we have got
a very good chance to learn and gain new and abstract knowledge on
manufacturing industry. We came to know how different of skilled, semi-
skilled, unskilled employees are working with in the industry. The
Engineers are dealing with plant and production activity, Hr people are
directly related with the administrative department. The canteen system
of Visa-steel is according to its standard. The canteen is properly
managed by the canteen manager. This visit was a real time practical
exposure to manufacturing and corporate world. It would help us in
future in to a greater extent.
29