1. SWOT ANALYSIS OF P$G AND
WHIRLPOOL CORPORATION
Presented by
Sarmistha Priyadarshini
Amiya Kumar Sahoo
1ST Year PGDM Student

5. SWOT Analysis of Whirlpool Corporation
Strengths
 Strong Brand Image
 Robust revenue growth in Latin America
 Increasing Cash Flow from Operation
Weaknesses
 Low Margin
 Declining private label sales to Sears

6. Opportunities
 Acquisition of Maytag
 Divestments(laundry, refrigeration, and kitchen
equipments)
 Growing Asian Markets
Threats
 Increasing Raw Material Cost
 Intense Competition
 New EU Directives

8. Strength
 Large-scale production
 Strong brand image
 Global product and distribution channel
 diverse brand portfolio
 Strong research and development

9. Weakness
 losing market share rapidly.
 Women oriented products
 not divest its weak or poor brands
 quality control problems
 not make and offer any private label products for the
retail customers
 weakness of P & G in the beauty care division(Clairol
Herbal Essence brand )
 Concentrates on major customer.

10. Opportunities
 health and beauty products for men
 online social networks and internet marketing
techniques
 Divest brands that are not in accordance or do not
meet P & G’s long-term goals
 trying to pursue growth overseas

11. Threats
 Companies like Kimberly Clark, Unilever,
Johnsons & Johnsons and Colgate-Palmolive etc
pose a serious threat to its market share in different
countries.
 product portfolios, different marketing and
promotional strategies of competitors
 Substitute product at cheaper rate
 Private level growth
 Effect of recession

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