Marketing plan : Drivers on Demand (new app)

1. THE MARKETING PLAN

2. Tired of waiting
for cabs?????

3. Not feeling like driving today??

5. Presenting before you!!!!!!

7.  Drivers on Demand is the smartest and most efficient cab
services.
 Along with providing cabs, it also provides skilled drivers for
the customers. The App has been extended to provide such
features.
 It is known for its consumer valued services , well maintained
cabs and trustworthy drivers.
 The services has a wide range of network and is know for its
quality.
Drivers on Demand:

8. Goal is to map the world with our services!!!

10. Company Overview:
 Drivers on Demand operates in metropolitan cities which are
facing huge traffic problems on road.
 It helps to consumer to book cabs for the ride and to even
book a driver .
 Features like sharing of cabs is also available which will help to
reduce traffic on roads and will prove to be economic for
consumers.
 The company owns cabs which are fuel efficient, tested and
spacious. The drivers have to pass through several tests
conducted by professionals to get employed in the firm.

11. Market overview
The App is proving to be useful for all age
groups of consumer. Targeted market
includes:
• Workers going on jobs, students going to
colleges and senior citizens who will be
largely benefited by the services.
The company has other competitors in
the market, but Drivers on Demand
ensures additional features and
efficient services which gives it an
edge.

12. GOAL!!

13. The Ultimate goal of the company is to
establish a smooth network of taxis in a city
with heavy traffics which will help to make
people’s life simpler.

15. TARGET MARKET: CUSTOMERS

16. COMPANY
CEO
MARKETERS
APP DEVELOPERS & MAINTENANCE
INVESTORS
EMPLOYEES

17. COMPETITORS:

19. CUSTOMER VALUE
 Easy to use interface , faster and more efficient
access.
 Excellent Value Delivery by providing 24x7
services.
 Changing perspective of people towards travelling
by a taxi.

20. COLLABORATORS VALUE
• Publicity through the apps.
• Exciting offers to promote
sponsors and collaborations
with local industries.

21. COMPANY VALUE
 Creating a productive working environment for the workers and a
safe alternative for the people travelling through taxis.
 Meeting up to customers need and providing organized services.
 High return on investments by the investors.
 Rewarding efficient employees and giving bonuses.

24. PRICE
CAB BOOKING: 1$ base price & 20
Cents/mile
DRIVER BOOKING: 1$ for first 10 miles,
25 cents/mile further.

25. LUXURY CABS!!!!!!!!!!

26. Through App and website!!!!

27. DISTRIBUTION

30. INFRASTRUCTURE :

31. PROCESSESS
• App developments
• Hiring employees and interns
• Launching of the App
• Website and online assistance development

32. HAPPY RIDING!!!!

33. SUMMARY:
 Executive summary
 Situational Analysis
 Company overview
 Goal
 Strategy
 Value proposition
 Tactics
 Distribution
 Implementation

34. DISCLAIMER:
Created by Amitabh Thakur,
RCOEM, Nagpur , during a
Marketing Internship by
Prof. Sameer Mathur ,IIM Lucknow.