This document outlines a business plan for Ferrero Rocher chocolates to increase their market share in India. It introduces the creative and business development team behind the plan. It analyzes the FMCG chocolate industry and segments their target group as school and college students aged 14-26. The plan is to position Ferrero Rocher as the ultimate fantasy chocolate brand. Survey results show people's fondness for chocolate and brand awareness of Ferrero Rocher. The media plan details using digital, OOH, print, and social media to increase brand awareness and sales with a pull strategy focused on educational institutions, parks, and shopping malls. It concludes with a call to action to let's get started.

1. Ferrero Rocher ZOOT Prince Arora-Chief Creative Officer Niharika Singh- Director SmitaVishwanathan- Business Development Manager Parul Bhatia- Head- Media Planning NavdeepSama- Buyer Amit Raj Sethi- Co-ordinator Janak Behl- Chief Planning Officer

2. Industry FMCG- Chocolates…..

3. S T P Segmentation On basis of Lifestyle and personality. Target Group School & College Students 14-26 Yrs. Positioning Love Fantasy

4. Business Plan Chocolates are the first choice for couples to gift. Presently Cadbury holds a very high market share with Temptation and Bournville. We will make Ferrero Rochers as the ultimate fantasy.

5. Survey Results Are you fond of Chocolates??

6. Survey Results

7. Survey Results Have you heard of Ferrero Rochers?

8. Survey Results How did you come to know about Ferrero Rocher?

9. What we can do for you?? Increase Brand Awareness. Increase Sales. Implement “Pull Strategy”

10. Media Objective We will use such media vehicles that may fetch maximum customer base with minimum inputs and for longer duration of time.

11. How and Where??? Digital Media: Radio Sponsorships, TV Commercials. Canters: Play Grounds, Parks, Super- Markets OOH Marketing: Near Educational Institutes, Shopping Malls. Cinema Halls. Social Networking Print Ads

12. Risk Analysis

13. Lets ZOOT.Thank You