Black Jays E-commerce Enablement Tools

E-COMMERCE
ENABLEMENT
TOOLS
MARKET OVERVIEW
SUMMER 2021

01
02
03
04
INTRODUCTION
FRONT END TOOLS
BACK END TOOLS
FINANCING TOOLS

COMPANY PROPOSITION FUNDING
At Black Jays, our investment
focus has historically centered
on three main themes:
1. Consumer products that address large, overlooked segments
2.
Technology-enabled consumer services that deliver better
customer experiences
3. Enabling software solutions that power either of the two areas above
INTRODUCTION

• The last category that has seen explosive growth and venture financing over
the past half decade
• While the first wave of e-commerce enablement tools addressed core
functionality needs, the manner in which products and services are sold/
purchased has continued to evolve
• Resultantly, we believe a new generation of purpose-built software will
emerge to service this new reality; this also presents interesting investment
opportunities for early-stage investors such as ourselves
• In an effort to become smarter about (i) what e-commerce enablement tools
already exist and (ii) where there may be compelling investment opportunities,
we have developed a comprehensive market map
• The following slides outline key players within the e-commerce enablement
tools ecosystem (along with their funding profiles) and areas of particular
interest to Black Jays
INTRODUCTION (CONT.)

E-COMMERCE ENABLEMENT TOOLS: FRONT END
CROSS-SELLING NETWORKS
MULTI-CHANNEL MARKETING
MOBILE
SMS MARKETING PUSH NOTIFICATIONS
BRAND DISCOVERY MARKETPLACES STOREFRONT DESIGN
HEADLESS OTHER
SOCIAL MEDIA
AUTOMATION CAMPAIGN OPTIMIZATION CUSTOM VIDEO
STREAMING VIDEO
REORDER/QR
ANALYTICS
WORKFLOW AUTOMATION
WEB OPTIMIZATION PERSONALIZATION
CUSTOMER SUPPORT
REVIEWS SERVICE HELP DESK
ORDER TRACKING RETURNS
LOYALTY REFERRALS E-MAIL INFLUENCER MARKETING CART ABANDONMENT LIVE CHAT
COMMERCE
BLACK JAYS AREAS OF INTEREST

E-COMMERCE ENABLEMENT TOOLS
FINANCING
BACK END
PAYMENTS
NON-DILUTIVE FINANCING
TRY NOW PAY LATER BUY NOW PAY LATER INSURANCE SUBSCRIPTION BILLING
CASH FLOW
STORAGE FULFILLMENT
STORAGE FOCUS
TECH FOCUS
FULFILLMENT FOCUS
MICRO DISTRIBUTION
LAST MILE DELIVERY INTERNATIONAL SHIPPING
DELIVERY INCUMBENTS

Klaviyo helps growth-focused brands drive more sales with super-targeted, highly relevant email,
Facebook and Instagram marketing. Customers include Huckberry, Nomad, and Chubbies.
Increase sales, not your workload. Take the shortcut to revenue growth with Omnisend’s easy-
to-use platform for ecommerce email marketing, SMS and automation. Customers include
Hallmark, Samsung, Unilever.
AI-powered discovery suite that generates sales. Connect shoppers with the products they want
to buy. Customers include Puma and Made.com.
Ecommerce tools that skyrocket your sales. They build apps that help build deeper relationships
with customers. From fuss-free multi-channel marketing automation and campaigns to social
proof popups and user session recording. Customers include Fashion Nova and Honeybum.
The only omnichannel customer engagement platform built to accelerate business outcomes.
Customers include Orlebar Brown, Gymshark, and Charlotte Tilbury.
$678.5M
(Series D – Accel, Sands Capital)
$1.6M
(Angel)
$18M
(Series B – Alven Didrikson)
N/A
$55M
(Acquired – SAP)
MULTI-CHANNEL MARKETING

How Small Ecommerce Businesses Grow Sales with Email and More. The email marketing
platform for Shopify Wix stores that need the tools coaching to grow from $0 to $1 million
in sales.
Iterable is a cross-channel marketing platform that powers unified customer experiences
and empowers you to create, optimize and measure every interaction across the entire
customer journey.
One-to-one performance, one-to-many scale. Brands want to provide a one-to-one experience to
more of their customers. We make that a reality through Email, Text, and your website, alongside
your existing platforms.
Sprinklr provides enterprise software for customer experience management across 35+
messaging, live chat, email and voice channels leveraging the industry’s most sophisticated
AI engine.
$8.3M
(Series A – Accomplice)
$342M
(Series E – Silver Lake, Adam Street Partners,
Viking Global)
$75.9M
(Series B – Battery Ventures)
Public
($425M – Battery Ventures, ICONIQ, Intel Capital)
MULTI-CHANNEL MARKETING (CONT.)

Empowers business growth by enhancing user engagement, increasing revenue, and improving
customer satisfaction. Started with reviews ratings – added loyalty rewards. Can buy either
module – or bundle. Customers include Tentree, Purple, and Thread Wallets.
Turn customer content into sales by collecting and leveraging reviews, ratings, and QA with
Yotpo’s AI-powered solutions. Customers include Steve Madden, GoPro, Brooklinen, Gymshark,.
Note: They have added a lot of other tools to their stack (see Yotpo in multi-channel marketing).
Collect photo reviews from happy customers, strengthen your brand and boost sales with strong
social proof. Customers include Brave New Look and Pier 1.
Powers the product reviews for your ecommerce store. Includes a free version and can be set up
in 2 minutes.
2,000+ high-growth Shopify retailers use Okendo to build shopper trust and excitement,
showcase customer experiences and compel buying action. Customers include Nomad, Buck
Mason, Zitsticka, and Ceremonia.
N/A
(Acquired – Wecommerce)
$406M
(Series F – Bessemer)
N/A
N/A
N/A
CUSTOMER SUPPORT: REVIEWS

The ecommerce helpdesk that turns your customer service into a profit center.
Makes customer service better. Zendesk builds software to meet customer needs, set your team
up for success, and keep your business in sync.
Detect critical issues immediately – Identify and win back unhappy customers – Leverage loyal
customers for positive reviews. Customers include HelloFresh, Outfittery and Flacon.
The days of toggling between customer communication tools are over. Track all your
online customer interactions in a single timeline and respond instantly. Customers include Audi
and Discover.
The Only AI agent loved by end-customers because it’s designed for end-customers. The AI
Agent works within your helpdesk just like a human agent - routing, tagging, and resolving large
volumes of tickets. It’s trained and fully managed by us, specifically for your business. Customers
include Untuckit, MeUndies, and Bombas.
$42.4M
(Series B – Sapphire, Greycroft, CRV)
Public
($85.5M – Benchmark)
$12M
(Series A – Signals)
$11.8M
(Series A – Base 10)
Undisclosed
(Seed – Amplify, Greycroft, Bonfire)
CUSTOMER SUPPORT: SERVICE HELP DESK

Create shopping experiences today that win customers for life. Grow faster with the world’s
first Commerce Experience Platform – an integrated suite of data-fueled personalization and
merchandising solutions. Customers include Billabong, Chubbies, and Volcom.
Intelligent website optimization. Intellimize automatically optimizes each buyer’s path to drive
more web conversions. On average, their customers achieve 46% lift. Customers include
Dermatologica and Sunbasket.
Speed up your eCommerce website. Yottaa’s acceleration solutions optimize over 1,500
eCommerce sites to significantly improve performance, resulting in higher conversions and more
engaging shopper experiences. Customers include Ralph Lauren, and Loft.
The Internet’s Favorite Popup Builder. Take full control of your popups with our user-friendly
campaign builder. Design branded popups and set up advanced targeting options. Customers
include Rituals, and Kvik.
Increase AOV with AI-powered product recommendations, ongoing strategic support and a
dedicated conversion strategist to support continued growth. Customers include Pura Vida,
Rothy’s, and Untuck It.
$32.8M
(Series B – Idinvest)
$22M
(Series A – Addition, Amplify)
$63.4M
(Series D – Stata, General Catalyst)
$1.2M
(Seed)
$200K
(Debt)
WEB OPTIMIZATION PERSONALIZATION

Dynamic, onsite personalization platform based on real-time data. Connect personalization,
recommendations, A/B testing, and many other features. Customers include L’Oréal, and Otto.
Boost your website conversions by 15% in under 15 minutes. The fastest way to convert visitors
into leads and sales on your website is with Social Proof Marketing. Focus on SaaS companies -
including Bench, Digital Marketer.
Speed up your eCommerce website. Yottaa’s acceleration solutions optimize over 1,500
eCommerce sites to significantly improve performance, resulting in higher conversions and more
engaging shopper experiences. Customers include Ralph Lauren, and Loft.
The Internet’s Favorite Popup Builder. Take full control of your popups with our user-friendly
campaign builder. Design branded popups and set up advanced targeting options. Customers
include Rituals, and Kvik.
$32.8M
(Series B – Idinvest)
$22M
(Series A – Addition, Amplify)
$63.4M
(Series D – Stata, General Catalyst)
$1.2M
(Seed)
WEB OPTIMIZATION PERSONALIZATION (CONT.)

Best-in-class SMS platform to handle commerce, notifications (order confirmation, order
delivered, etc.), one-off campaigns, and more. Customers include Brooklinen and Staud.
The most comprehensive text message marketing solution. Attentive drives an average
of 18.5% of total online revenue for our customers. Customers include Coach, Sephora,
and Urban Outfitters.
Build or grow your new or existing SMS list with our fully custom designed modules.
Communicate with your customers via personalized messages sent at the right time. Customers
include Elements, Winc, and Tovala.
Best engagement rate of any marketing medium. Enterprise grade SMS platform designed for
eCommerce businesses. They claim 99% open rate, 35% click-through, and 25x ROI.
Texting that is human, at any scale. Emotive enables eCommerce businesses to scale 1:1
relationships through conversational text messaging. Customers include Thread Supply
and Bylt.
$41.2M
(Series B – Greylock)
$863M
(Series E – Coatue, Sequoia)
$2.5M
(Seed – Guild)
Undisclosed
(Acquired – Yotpo)
$58.2M
(Series B – CRV, Mucker)
MOBILE: SMS MARKETING

Grow revenue with the fastest two-way SMS experience. The done-for-you SMS Sales Engine
that unlocks 24% more revenue for your e-commerce store through lightning-fast text message
conversations. Customers include Thirdlove, and Embr Labs.
Build your Community. Connect instantly and directly to your audience through text messaging
at scale.
Text your Subscribers. Save money by automating support preventing churn.
$4M
(Seed – Bling)
N/A
N/A
MOBILE: SMS MARKETING (CONT.)

Customer Messaging Delivered. The market leader in customer engagement, powering mobile +
web push, email, SMS in-app messages. Customers include Lending Tree, VW, and Zynga.
Convert your one-time visitors into loyal customers with push notifications. Only available via
Shopify App Store but more than 20k Shopify stores use it.
Send the right message at the right time. Capture your audience, intelligently market to them
across web, mobile and email, and grow your revenue. Similar to Pushowl with over 20k stores
currently using it.
Send the right message at the right time. Capture your audience, intelligently market to them
across web, mobile and email, and grow your revenue. Similar to Pushowl and Pushnami with
over 20k stores currently using it.
$34M
(Series B – Rakuten)
N/A
N/A
$100.9M
(Series F – Foundry Group)
MOBILE: PUSH NOTIFICATION

A shipment tracking platform that helps ecommerce brands turn order tracking from a cost
center into a profitable marketing channel. Customers include Caraway, Made In, and Maude.
The Returns Platform for Customer-Focused Brands. We pioneered the online exchange
experience so your customers can shop confidently and always find a product they love.
Customers include Allbirds, Brooklinen, and Figs.
The all-in-one shipping platform for e-commerce. We help 23k+ e-commerce businesses save
time, effort and money on their most frustrating process - shipping. Customers include French
Rocket, Suit Suit, and Duke Distillery.
The complete shipping solution. Create labels in a few clicks and save up to 74% or use our
modern Shipping API with tracking, address verification, and customs for USPS, FedEx, UPS, DHL,
plus many more. Customers include Ritual, Everything, and Atoms.
Provide the best post-purchase experience to drive customer loyalty and additional sales (incl.
shipment visibility, branded tracking page, shipment notification, analytics). Customers include
Wish, Harry’s, and eBay.
$8.3M
(Seed – Base 10, Harlem Capital)
$10.5M
(Series A – FirstMark)
€20.3M
(Series B – AXA Ventures)
$12.5M
(Series – Initialized)
$3M
(Series A – 10Fund)

Deliver an engaging, on-brand post-purchase experience that drives additional revenue, reduces
WISMO calls, and inspires customer loyalty. Customers include Sonos, Rebecca Minkoff, and
Dollar Shave Club.
Provide real-time, personalized, omni-channel fulfillment options on product, cart and checkout
pages. Customers include Hammitt, Priority Bicycles, and Spiceology.
$64M
(Series C – Accel)
N/A

Alloy Automation’s no-code platform enables ecommerce stores to create automated workflows
for logistics, marketing, store operations, and more.
$5M
(Seed – Bain Capital Ventures, Abstract Ventures)
WORKFLOW AUTOMATION

The Fascination helps you discover, research shop amazing, mission-driven DTC brands –
all in one place.
Discover our curation of conscious brands across fashion, personal care and home at The
Verticale; all vetted by our Verticale Value standards.
Thingtesting is a place to discover and learn more about new online brands. We’re on a
mission to build the corner of the internet where people can come together to talk honestly
about new things.
Social platform intended to help people discover and buy online goods. The company’s platform
helps users to collect and share favorite items and earn credit for sharing, buy and gift curated
items on fancy, enabling users to get curated content for purchase.
N/A
$100K
(Pre-Seed – ERA)
$2M
(Seed - Forerunner)
$124.4M
(Series D – Jack Dorsey, Kering Group, Amex)
BRAND DISCOVERY MARKETPLACES

E2E headless commerce solution. Shogun empowers brands to create unique ecommerce
experiences by making it easy to build and optimize online stores. Customers include K Swiss
and Leesa.
Headless commerce platform. Proposition: Your webstore with sub-second page load speeds,
mobile-first functionality and a superior shopping experience. Customers include Something
Navy and Enso Rings.
Limitless open-source frontend for any eCommerce. Built with a PWA and headless approach,
using a modern JS stack, Vue Storefront provides shopping experiences like native apps and
boosts site performance.
Create and deliver unbeatable storefront experiences. Frontastic is the standard Frontend-as-a-
Service for your headless CMS and commerce systems. Customers include Apollo and Flaconi.
Swell is the most powerful headless ecommerce platform for modern brands, startups, and
agencies. Until now, brands looking to stand out have been using a patchwork of apps for legacy
platforms or building from scratch. Swell enables you to create sophisticated solutions faster,
without having to think about infrastructure or maintenance.
$114.6M
(Series C – Insight Partners, Initialized, Accel)
$22.8M
(Series A – Inovia Capital)
$1.5M
(Seed – Movens Capital)
$3M
(Seed – Reiman Investors)
$3.4M
(Seed – Willow Growth Partners)
STOREFRONT DESIGN: HEADLESS

Stunning storefronts without back-end sacrifices. Decoupling the UI from the database allows for
easy storefront edits that are not limited by back-end architecture constraints.
Headless CMS with full visual drag and drop editing. Visually build and optimize digital
experiences on any tech stack. Customers include Everlane, and Harry’s.
$53.5M
(Series A – Norwest Venture Partners, Redpoint)
$3.3M
(Seed – Greylock)
STOREFRONT DESIGN: HEADLESS

Launch a world-class mobile app for your brand. No coding required. Customers include Fashion
Nova, Figs, and Chubbies.
3D product configurator that will help you increase sales, reduce costs and improve your
customer experience. Interactive 3D AR for e-commerce as the new standard. L’Oreal is
a customer.
Nate is a shopping app that enables users to buy a product from any online retailer with the click
of a button. They also offer a variety of other features.
$65.1M
(Series B – Left Lane Capital, Shopify, SignalFire,
Greycroft. Amplify LA)
N/A
$47.3M
(Series A – Renegade Partners, Canaan, Coatue,
Forerunner)
STOREFRONT DESIGN: OTHER

Google Analytics gives you the free tools you need to analyze data for your business in one place,
so you can make smarter decisions. Understand your site and app users to better check the
performance of your marketing, content, products, and more.
Recommended for heat maps, scroll depth charts, and user recordings. See what your users
want - with Clarity. Replay user sessions and explore heatmaps to make your website work better
for your customers and your business, for free.
Predominantly used for heat maps, depth charts. Traditional web analytics tools help you analyze
traffic data. But numbers alone can’t tell you what users really do on your site – Hotjar will.
Customers include Oberlo, Nintendo, and Adobe.
Not really for website analytics, but more for user analytics. You can look at the demographic
data for who is visiting your website, all the way down to what TV shows they enjoy watching,
cars they drive, and publications they read.
Chord offers a commerce-as-a-service software that provides businesses with technology and
products to access meaningful data.
Public
(Google)
Public
(Microsoft)
N/A
$65.3M
(Series C – Cisco, Founders Fund)
$25M
(Series A
— Eclipse Ventures, Forerunner,
Thrive, Index Ventures)
ANALYTICS

Tableau helps people see and understand data. Our visual analytics platform is transforming
the way people use data to solve problems. As the market-leading choice for modern business
intelligence, we make it easier for people to: explore and manage data, discover and share
insights, and change their businesses.
Daasity helps over 1,400 DTC brands unlock data-driven growth. Daasity’s platform empowers
you to maximize profit by cutting costs and driving revenue through sophisticated omnichannel
analysis, a more informed strategy, and data-driven decision making. Customers include MVMT
and Caraway.
No-code e-commerce analytics. Dashboards can tell you your revenue is stalling, but they won’t
tell you WHY. Zenlytic automatically finds what’s important in your data. Customers: waitlist.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Go
beneath the surface to learn which features are popular, who your power users are, and the
behaviors tied to long-term retention. Customers include Uber, Expedia, and Docusign.
Acquired
(Salesforce for $15.7B)
$5.7M
(Seed – VMG Partners)
$1M
(Pre-Seed – Primary, Company Ventures)
$77M
(Series B – a16z)
ANALYTICS (CONT.)

Performance analytics for modern D2C brands. Pre-Built Dashboards to connect your accounts
and start tracking your marketing, operations and finance metrics (incl. ROAS CAC) in less than
15 minutes. Customers include Maev and Sharma Brands. DBA Polyops.
The Tradeswell platform makes it easy for any brand to visualize one complete picture of
their ecommerce business, while leveraging machine learning to provide real-time insights
and optimizations.
Focusses on trade promotions management. Cresicor is a cloud-based software platform and
powerful data analytics engine that understands the world of trade management for indirect-
heavy businesses.
Undisclosed
$18.8M
(Series A – SignalFire)
$5.6M
(Seed – Undisclosed)
ANALYTICS (CONT.)

Data-driven loyalty and engagement platform. Power your ecommerce growth by building a
better understanding of what will drive longer-lasting relationships and use those insights to
create a loyalty program as unique as your brand. Customers include Lively, Ancient Nutrition,
and Overtone.
Turn your hard-earned sales into repeat customers. Maximize your customer acquisition efforts
and turn transactional sales into passionate brand advocates.
Gift Card Store Credit Solutions. Rise.ai was designed to manage all your brand’s re-
engagement activity – Gift Cards, Loyalty Cards, Rewards, Referrals and Refunds. Customers
include Figs, Lindt, and Allbirds.
Swell Rewards Integration. Build customized loyalty referrals programs to engage
existing customers and reach new ones. Customers include Drunk Elephant, Rebecca Minkoff,
and Burton.
$400K
(Seed – EC1 Capital)
$1M
(Seed – OMERS Ventures)
$450K
(Seed – Peregrine Ventures)
N/A
Acquired by Yotpo
LOYALTY REFERRALS

Mailchimp provides marketing automation for e-commerce businesses. Do it all with Mailchimp.
Bring your audience data, marketing channels, and insights together so you can reach your goals
faster – all from a single platform.
HubSpot’s CRM platform has all the tools and integrations you need for marketing, sales, content
management, and customer service.
N/A
(Bootstrapped)
Public
($100.5M private funding, incl. General Catalyst, Scale
Venture Partners)
E-MAIL

Community-driven video app for growth-focused creators. For brands, the platform allows
them to discover influencers. The typical process: Greenlight shows campaign briefs to trusted
influencers they have identified as a good fit for the brand. The influencers respond with audition
videos. The brand approves/declines - one-to-many content development.
Self-serve Influencer platform. Allows brands to find influencers (over 100K on platform),
get verified analytics, detailed demographic information about their followers, etc. Brands
can brief influencers on a campaign, make offers, send emails to groups of influencers where
they are from, and how much money they make. They also have account managers to help in
the process.
One powerful hub for your entire influencer marketing program (Discovery - Outreach -
CRM - Product Fulfillment - Analytics - ROI Tracking). Brand users include L’Oréal, Trifecta, and
Urban Outfitters.
Revolutionize your brand’s influencer marketing program. Leverage robust and powerful analytics
to understand your earned media program’s impact and improve your brand’s influencer
marketing strategy.
N/A
(Seed)
N/A
(Seed)
$35.3M
(Series A – Imaginary, Bullpen)
Undisclosed
(Seed)
INFLUENCER MARKETING

Dovetale helps e-commerce stores recruit, manage, grow their sales with communities of
people who love their products.
AspireIQ is an influencer platform that helps the next generation of e-commerce brands scale.
$500K
(Seed – Expa)
$9.8M
(Series A – Pear VC, Cota Capital)
INFLUENCER MARKETING (CONT.)

CART ABANDONMENT
Allows brands to build post-purchase funnels triggered by what your customers buy at checkout
– and then track the results across every funnel and offer to understand the impact on your AOV
and revenue. Customers include Magic Spoon, and Organifi.
Their AI model promises to predict which shoppers will leave your site and automatically
engages them in real time to convert them into buyers.
Powered by real people, LiveRecover contacts, engages, and converts your abandoned carts into
sales for you over text message.
$1.7M
Seed – Rogue Venture Partners
$1.6M
(Pre-Seed – Indicator Ventures, RiverPark Ventures)
Undisclosed

LIVE CHAT
Olark’s live chat software and customer data tools help you learn from every online interaction.
Sure, it does live chat. But there’s also bots, apps, product tours, and more – like email, messages,
and a help center – that help you build relationships with your customers.
N/A
Y-Combinator
$290.8M
(Series D – Bessemer, Kleiner Perkins)

LIVE CHAT: COMMERCE
Paloma helps eCommerce businesses sell directly to customers in Facebook and Instagram
Messenger, with automated personal shopping conversations.
Via is a mobile commerce platform offering a full spectrum of services to retailers (e.g. returns)
via messaging channels.
Yalo is C-commerce (“chat commerce”) startup building tools for businesses to use messaging
apps as part of their customer outreach and sales strategies.
$5M
Seed – Laconia Capital Group, Brooklyn Bridge
Ventures, Overton VC, Black Jays
$20M
Series A – Footwork, Peterson Ventures
$108M
Series C – B Capital Group

REORDER/QR
Brij is powering one-touch registration to connect brands and their customers with a simple scan
of a QR code or NFC tag. Customers buy a product, scan the tag, and instantly get discounts,
rewards, exclusive content and transparency.
Blazing fast, one-tap checkout for the physical world. Customers include Sharma Brands
and Red Antler.
Repeat is a SaaS platform that enables consumer-packaged-goods brands to turn one-time
buyers into repeat customers.
N/A
N/A
$9M
(Series A – Battery Ventures, Mucker Capital,
Harlem Capital)

SOCIAL MEDIA: AUTOMATION
Simpler social media tools for authentic engagement. Tell your brand’s story and grow your
audience with a publishing, analytics, and engagement platform you can trust.
Our powerful, all-in-one social media management platform unlocks the full potential of social to
transform not just your marketing strategy – but every area of your organization.
$4M
(Series A – Collaborative, Stage One)
Public
($111.5M – NEA, Goldman Sachs, Future Fund)

SOCIAL MEDIA: CAMPAIGN OPTIMIZATION
Smartly.io automates every step of social advertising to unlock greater performance and
creativity.
Find the right audience for your ads with AdEspresso’s split testing and optimization.
Creating digital experiences that can transform your company takes data-driven decisions,
continued experimentation and constant invention.
$22.5M
Acquired post Series A by Highland Europe
N/A
(Acquired by Hootsuite)
$256.9M
(Acquired by Episerver, prior investors include
Benchmark and a16z)

SOCIAL MEDIA: CUSTOM VIDEO
We produce original video ads on our own dime and get paid only when they outperform
anything our clients are already running. Provider of algorithmic strategies for video platform.
The company helps brands predict which video ads and influencer campaigns will generate the
greatest audience engagement.
Fresh video ads for social. The fastest way to grow your return on ad spend.
Performance Video Done Right. Narrative develops video creative at scale by combining award-
winning producers with our proprietary A/B testing framework for video.
Collaborate with your community to make branded videos. Make a Capsule in minutes. Invite
your creator community. No apps or downloads required. Auto-personalize each video. Add
branding, effects and music. Choose a template or make your own.
N/A
N/A
N/A
$2M
(Seed – Array Ventures)

STREAMING VIDEO
Like QVC meets Snapchat. Individual sellers, or established brands, use the platform to create
and host their own shows. Sellers also get access to gamification features, show templates, real-
time performance stats and metrics reports to give them a complete picture of how their show is
performing across a wide range of data points. Popshop also manages payments and shipping.
An online broadcasting shopping platform for influencers and brands to shop with their followers
in real-time! A new way to shop with followers and monetize influence.
ShopShops is the premiere live shopping destination. Our hosts bring you to some of the most
iconic and trending stores, and more through the power of our livestream shopping platform. Live
events feature a two-way dialogue between the hosts and shoppers, who can ask questions in
real-time about product fit, material, color, and more.
An always live social-shopping network, with your favorite brands, artists, celebrities and useful
products. We’ve built the first online platform for live streaming and home shopping shows with a
built-in buying experience that anyone can use.
$ Undisclosed
(Series A – Benchmark, Floodgate, Abstract Ventures)
$1M
(Pre-Seed – Neome)
$35.1M
(Series B – LightShed , Acrew, Forerunner, Union
Square)
$9M
(Seed – Raine Ventures, Spero Ventures)
Live Shopping for bold e-Commerce brands. Unlock awareness, engagement and sales through
shoppable live video.
$ Undisclosed
(Series A – Benchmark, Floodgate, Abstract Ventures)

STREAMING VIDEO (CONT.)
Whatnot is a live stream platform and marketplace that enables collectors and enthusiasts to
connect, buy, and sell verified products.
Spin is a live shopping platform designed to bridge the gap between livestreaming and
ecommerce. Shoppers get discounts, merchants get to demo their products live, and influencers
get to make connections with brands quickly and easily.
Add the IRL experience to your online store with the #1 virtual shopping platform. Allows for one-
to-many video shopping and one-to-one virtual shopping for product advice.
GhostRetail equips brands and retailers with a new, direct sales channel, allowing associates and
ambassadors to shop and transact with customers in real-time, anytime, from anywhere.
$24.7M
(Series A – a16z)
$5.7M
(Series A – Spark Capital, Rock River Capital)
N/A
N/A

CROSS-SELLING NETWORKS
Show your customer products they might love from your partners. Our interest-graph engine is
designed to find three-sided mutually beneficial product recommendations, that don’t annoy.
Customers include Haus, Caraway, and West Willow.
Unlock new sales and grow your brand on the largest collaborative commerce network in
the world. Influencer Partnerships to collaborate with creators who love your brand. Brand
Partnerships to cross-sell your products on other Shopify stores.
The DTC brand network for cross-site selling. Sell products from leading DTC brands seamlessly
and without inventory commitments. Brands on site include Nomad, Equinox, Senreve.
$7.4M
Seed –Sugar Capital, Bessemer, Shopify,
Indicator, RiverPark
$3.1M
Seed – Cove Fund, Alpha Edison
N/A

STORAGE FULFILLMENT: STORAGE FOCUS
Supply chain solution that provides warehousing via a flexible on-demand warehousing network.
Value prop to brands: Every warehouse provider in the FLEXE network uses our software, giving
you complete visibility and control over operations. Manage inventory levels, order data, and
control billing from the same system.
Supply chain solution, focusing on warehousing and fulfillment to stores/warehouses. An Airbnb
for warehouses. Value prop to brands: Say goodbye to piecing together 3PLs, integrations, and
clunky software. Only Stord delivers end-to-end logistics for brands of all sizes through one
integration, one software platform, and with on-demand scalability.
$144M
Series C – Tiger Global, T. Rowe Price
$115.2M
Series C – Kleiner Perkins, Founders Fund

STORAGE FULFILLMENT: FULFILLMENT FOCUS
Services include (1) Fulfilment starting at $3.99 per unit and (2) Storage starting at $0.75/mo/
cu.ft. Integrates with Shopify, Amazon, eBay, Walmart, etc.
A vertical extension from the core Shopify offering. You can select items for fulfillment from
inside your Shopify admin. Shopify recommends inventory distribution across warehouses. They
pick, pack, and ship automatically – including branded packaging. Custom pricing (added to
Shopify subscription).
E-commerce and retail fulfillment (incl. DTC, B2B, Amazon, more). Whether you’re outgrowing
your current setup or expecting a spike in sales, Flowspace’s platform gives you access to
everything you need to make it happen – including fast customer support, flexible fulfillment, and
a network that powers 2-day shipping, profitably.
Offers supply chain logistics solutions, as well as transportation.
Global logistics platform that fulfills ecommerce orders for direct-to-consumer brands. ShipBob
is a tech-enabled 3PL. They use our proprietary software across our fulfillment network for a
cohesive experience. Orders are automatically sent to our warehouses, where inventory is picked,
packed, and shipped (incl. 2-day shipping) to your customers.
$240.9M
Series D – Coatue
Public
$46.5
(Series B – Canvas Ventures, Build Group)
Public
$330.5M
(Series E – Bain Capital, Menlo, Softbank, Menlo
Ventures)

STORAGE FULFILLMENT: FULFILLMENT FOCUS (CONT.)
DCL provides hassle-free fulfillment. Our full suite of fulfillment services allows brands to
scale without sacrificing flexibility, quality, or customer satisfaction. Offering includes services
from e-com fulfillment, transportation management, reverse logistics, and Amazon Fulfillment
services. Customers include Willow, Magic Spoon, and Fi.
Order fulfilment for eCommerce. ShipMonk integrates with your sales channels to make shipping
and fulfilment stress-free, so you can focus on scalable growth.
Single command center for e-commerce fulfilment. Shipping management, warehouse
management, and more – at lower prices for shipping with all large carriers.
Fulfillment Works is a full-service, end-to-end fulfillment company serving start-
ups and Fortune
500 giants alike, across North America.
Undisclosed
$365M
(Private Equity – Summit Partners, Periphas Capital)
N/A
Undisclosed

STORAGE FULFILLMENT: TECH FOCUS
Outsourced fulfilment in a box, targeting ecommerce start-ups, started by the former founder of
Shyp. Items are stored in an Airhouse affiliated network. Software stitches the pieces together
and Airhouse has no warehouse staff. Value prop to brands: Sync your shop, send inventory, and
you’re all set.
Professional fulfillment software services for growing brands. Their main selling point are their
ability to create reports, monitor key KPIs, alert via Slack, email, S3, webhook and more. Value
prop to brands: You worry about customer acquisition. We’ll worry about the rest.
A complete fulfillment platform built for the future of supply chain. Ox will pull your organization
ahead of your competition. Seamlessly integrate with your organization’s current IT infrastructure.
Aggregate orders, inventory, and facility map into one centralized platform to accelerate Units
Picked Per hour and Exceed Customer Expectations.
$5.5M
(Seed – Angels)
$2.4M
(Pre-Seed – Upside, Supernode, Afore)
$3.6M
(Seed – MaC VC, Cortado, Willow Growth)

MICRO DISTRIBUTION
Distributed warehousing network building micro distribution footprint in dozens of urban
locations across the country. Handing off 1-hour, same day, and regular shipping to 3rd party
partners: Uber/Postmates, AxleHire, etc.
Ohi powers delivery services for D2C ecommerce and beverage brands by turning their existing
facilities into micro fulfillment centers, still seem to be handing off to last mile delivery providers.
Swyft provides a “B2B marketplace for same day logistics”. Mom-and-pop DSPs provide
warehouse space in cities and fulfill last mile delivery. For brands, Swyft supports ship-from-store
or fulfillment center workflows and provides visibility with real-time tracking and notifications
for customers.
Shipsi makes it simple for you to provide same-day delivery, next-day delivery, and scheduled
delivery directly from your online and retail stores. Integrates with any e-commerce, POS,
ERP, WMS, inventory, or fulfillment systems. Utilizes existing stores or any location as “micro-
fulfillment centers”.
$51.2M
(Series B – EQT, Pivot North)
$2.8M
(Seed – Flybridge)
$20M
(Series A – Inovia, Forerunner, Shopify, Golden
Ventures, Trucks VC)
$2.8M
(Seed – Precursor, Halogen Ventures)

MICRO DISTRIBUTION (CONT.)
Premium essentials delivered in minutes. Your new local shop now available in Los Angeles,
New York City, San Francisco, and Miami.
We embed retailers back into urban spaces. They have “flexible robot-powered micro-fulfilment
centers inside urban communities.” Focus on same-day online grocery delivery and
e-commerce delivery.
Owned by Darkstore
$136M
(Series B – Corner Ventures, Playground Global)

LAST MILE DELIVERY
On-demand food delivery platform that gives customers access to restaurants and retailers.
Carrier/courier hybrid offering same day and Next day delivery solutions.
Roadie puts unused space in passenger vehicles to work by connecting people with items to
send with drivers heading in the right direction.
Offers shipping, providing on-call, same day and overnight messenger services.
A leader in last mile delivery and the largest regional parcel carrier in the US trusted by leading
retailers and businesses.
Develops and operates a fleet of electric self-driving vehicles that are built to deliver assorted
local goods.
Bringg is a data-led delivery and fulfillment platform that offers last-mile delivery solutions for
retailers and logistics providers.
$2.65B
(Acquired by Uber)
$35.4M
(Series B – Eclipse Ventures)
$62M
(Home Depot, Tomorrow Ventures)
$30.9M
(Not Disclosed)
N/A
$1.5B
(Series C - Softbank Vision Fund, T. Rowe Price)
$185M
(Series E – Insight Partners, Viola Growth,
Salesforce Ventures)
Note: Uber and DoorDash APIs are also available to retailers looking to fill their last mile delivery needs.

INTERNATIONAL SHIPPING
FlavorCloud makes international shipping easy and affordable for e-commerce. They are the
world’s best premium cross border network providing instant access to deeply discounted rates,
trade and regulatory compliance and automations to 200+ countries.
Passport is an international shipping carrier for eCommerce companies and their 3PLs. Best in
class parcel logistics. Duty and tax calculator for DDP. High-touch customer support.
Flow is a powerful and flexible cross-border solution that simplifies the complexity of scaling
internationally. Deliver a better brand experience, optimize at scale and reduce operational risk
with the most advanced technology on the market.
$3.8M
Seed – Revolution
$15M
(Series A – M13, Riverpark, Kleiner Perkins)
$55.5M
(Series B – Bain Capital Ventures, NEA)

PAYMENTS
Online payment processing; a suite of payment APIs that powers commerce for
online businesses.
One-click checkout. Bolt replaces your existing checkout and makes online buying fast, safe and
easy on any device. Bolt supports all major card brands and alternative payment methods.
Public
($2.2B – Tiger Global, a16z, amongst others)
$215M
(Series C – General Atlantic)

TRY NOW PAY LATER
Try-before-you-buy platform. BlackCart makes online shopping risk-free, boosting conversions
and AOV, while giving your customers a frictionless shopping experience they’ll love.
Platform designed to offer a try before you buy experience for shoppers. People will love
your product. Let them try it. Try Now Buy Later software for Shopify Plus brands. Promising
significant uptake in conversion, AOV and return on ad spend.
The free at-home try-out platform. Try high-end products before you buy. No money down. Free
delivery + return pickup.
$11M
(Series A – Hyde Park Venture Partners, Origin
Ventures)
$12M
(Series A – Shine Capital)
$4M
(Seed – Greycroft, Village Global)

BUY NOW PAY LATER
POS loans for customers, allowing them to buy products online now and pay later, typically
over monthly installments. No matter your industry, Affirm’s tailored programs remove price
as a barrier, turning browsers into buyers, increasing AOV, and expanding your customer base.
Customers include Walmart, Bonobos, and Peloton.
Boost your business with Klarna. Increase sales by giving your customers the freedom to split
their purchases into 4 interest-free payments. Customers include Sephora, Adidas, and HM.
Unlike other buy-now-pay-later solutions, Afterpay offers one transparent solution to shoppers
with no credit checks, no interest, no hidden fees, and no catch. Customers complete their order
and you get paid the full amount up front. Customers pay four installments every two weeks,
directly to Afterpay. Customers include Fenty Skin, Real Real, and Glossier.
Kafene helps all consumers buy the things they want over time, affordably. And no credit is
necessary. Our single application instantly offers Prime and Subprime consumers the pricing that
is right for them.
Public
$1.5B – Spark, Founders Fund, Thrive Capital
$3.1B
PE – Sequoia, Dragoneer, Silver Lake
Public
Investors include Coatue Tencent
$10.5M
Series A – Republic Labs, Trajectory Capital

INSURANCE
Turn one-time shoppers into loyal customers with Route’s package tracking, order protection and
customer engagement solutions. One stop shop for visual tracking, real time alerts, order history,
and instant resolution.
$48.5M
Series A – Album
Provides a better product protection experience that is a win for both merchants and their
customers. Customers include Peloton, and JBL.
$316.4M
Series C – Softbank Vision Fund, Meritech
Clyde empowers businesses to offer extended warranties and accident protection to their
customers – leveraging a competitive network of insurance partners to offer extended warranties
and accident protection plan. Customers include Chili, Windmill Air, and Tuft Needle.
$17M
Series A – Spark, Red Sea

SUBSCRIPTION BILLING
Subscription management software. Allows brands to roll out subscriptions in minutes,
integrates with all top commerce tools (Klavyio, Gorgias, etc.) and supports all major processors
and methods.
$277M
Series B – Bain Capital Ventures, Iconiq Growth
Subscription billing management platform. The subscription management platform delivering
unrivaled results to smart brands worldwide.
Acquired
Accel-KKR, prior funding $39.1M
Seamless checkout and account management experience for subscription customers. Smartrr
allows Shopify merchants to offer curated subscriptions and memberships with ease.
N/A

CASH FLOW MANAGEMENT
Cashflow management for the modern business. Streamline your finances so you can
scale faster.
$21M
(Series A – Kleiner Perkins, Founders Fund)

NON-DILUTIVE FINANCING
Suite of performance financing products and services. Fair and fast capital, a trusted network of
founders and the guidance needed to scale your business. $2B+ invested in 4,500+ businesses.
$466.5M
(Series C – Highland Capital, Nestle, Oak HC/FT)
Inventory financing. We will finance the manufacturing cost for the quantity of units we predict
you will sell in the time frame.
Undisclosed
(Slow Ventures)
Corl provides fast, fair, and flexible financing with revenue sharing. No equity. No board seats.
No fees.
$800K
(Pre-Seed, CFV Ventures, Connetic Ventures)
Revenue-based financing for eCommerce brands. One simple fee, no interest rates. Offers in
hours based on underwriting engine. No equity stakes or warrants.
$10.2M
(Seed – QED Investors)
Jump Start Your Growth. On Your Terms. Zero dilution. Keep your equity, board seats, and vision
intact. 100% transparent process. No hidden fees. No personal guarantees or warrants. Quick
and easy access to up to $3M capital.
$16M
(Series B – Voyager Capital, Summit Capital)
Assembled Brands is a financial services company that specializes in providing non dilutive
financing (working capital, inventory financing, PO financing) to consumer goods brands.
$100M
(Oaktree Capital Management)

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