Amit Satsangi
3 SlideShares 6 Seguidores
Personal Information
Organização/Local de trabalho
San Francisco Bay Area United States
Cargo
Innovative Data Analytics Practitioner ♕ Data Storyteller ♦ World Traveler ♦ Making the Impossible Possible
Setor
Technology / Software / Internet
Sobre
Speaker: Market Mix Modeling, 5th Global big Data Conference, (2017), Santa Clara (https://goo.gl/mCDAKV) ******* Hands-on analytics professional with 7+ years of experience in Marketing Analytics, Customer Growth, Sales Funnel Analytics, , Segmentation, Pricing, etc., in the B2B and B2C domains leading analytics projects in Online Retail, Finance and Managed Marketplaces verticals having strong skills in: Tableau, R, Google Analytics, SQL, Excel, Machine Learning and Big Data. Used analytical modeling to achieve $XX M in savings and a conversion rate increase by 7.5% Churn Analysis, Forecasting, Sales Funnel Analysis, Lifetime Value Analysis , Statistical Modeling, Multi-Variate Regr...
Detalhes do contato
Marcadores
market mix modeling channel attribution seasonality in market mix models dummy variables in market mix models adstock (carryover effect) attribution small businesses hands-on google analytics workshop free workshop google analytics digital marketing marketing analytics analytics yelp review data yelp restaurant data yelp dataset challenge tableau public data imputation media mix optimization market mix modeling: log-linear regression model campaign analysis forecasting churn analysis customer segmentation
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Apresentações

(2)

Modeling The Market Mix Modeling Problem (Media Mix Optimization)

Há 6 anos • 1770 Visualizações

Essential Ingredients of a Market Mix Model

Há 5 anos • 871 Visualizações

Documentos

(1)

Amit Satsangi Analytics Portfolio

Há 6 anos • 336 Visualizações
Personal Information
Organização/Local de trabalho
San Francisco Bay Area United States
Cargo
Innovative Data Analytics Practitioner ♕ Data Storyteller ♦ World Traveler ♦ Making the Impossible Possible
Setor
Technology / Software / Internet
Sobre
Speaker: Market Mix Modeling, 5th Global big Data Conference, (2017), Santa Clara (https://goo.gl/mCDAKV) ******* Hands-on analytics professional with 7+ years of experience in Marketing Analytics, Customer Growth, Sales Funnel Analytics, , Segmentation, Pricing, etc., in the B2B and B2C domains leading analytics projects in Online Retail, Finance and Managed Marketplaces verticals having strong skills in: Tableau, R, Google Analytics, SQL, Excel, Machine Learning and Big Data. Used analytical modeling to achieve $XX M in savings and a conversion rate increase by 7.5% Churn Analysis, Forecasting, Sales Funnel Analysis, Lifetime Value Analysis , Statistical Modeling, Multi-Variate Regr...
Marcadores
market mix modeling channel attribution seasonality in market mix models dummy variables in market mix models adstock (carryover effect) attribution small businesses hands-on google analytics workshop free workshop google analytics digital marketing marketing analytics analytics yelp review data yelp restaurant data yelp dataset challenge tableau public data imputation media mix optimization market mix modeling: log-linear regression model campaign analysis forecasting churn analysis customer segmentation
Ver mais