1. User Experience Industry
Services Overview

2. WHY User Experience
Forrester estimates that moving from below average User Experience to above
average would yield:
• more than $3 billion additional annual revenue for wireless carriers
• more than $1 billion to hotels
• $262 million to insurers
• $227 million for retailers
General estimate of the value of investment in User Experience vary from a return
of $2 to $ 100 for every $1 invested in User Experience Design

5. WHY User Experience
For consumer products(B2C), a good User Experience is essential for sales :
• Increase sales
• Satisfied customers
• Good rating and reviews
• Positive word of mouth
• Positive impact on brand
• Reduce the need of documentation and training
• Reduce support request and costs

6. WHY User Experience
For business systems(B2B), a good User Experience is essential for effectiveness,
efficiency and Productivity :
• Increase productivity
• Reduce Errors
• Reduce support costs
• Reduce training costs
• Increase job satisfaction

7. WHAT is User Experience

8. WHAT is User Experience
A User Experience is about measuring and improving. It includes :
• Effectiveness
• Ease of learning
• Efficiency of use
• Memorability
• Error prevention
• Satisfaction

9. Business
TechnologyUser
User Centered Design

10. WHAT is User Centered Design
It include 3 key elements :
Research Design Measure

11. Understand Global USER EXPERIENCE Industry

12. Global UX Industry
1430 1930
Early
1948 1955
Leonardo
da vinci
Kitchen Nightmare
Designed & employed
conveyer belt to transport
food items to the prepares
Frederick
Winslow Taylor
Tool Design Strategy
Shaped the early vision for
interaction between labours
and their tools should be
like
Toyota &
Ford
Valued Efficiency in
Engineering
Roaring success brought
new attention to the role of
human interaction to the
technology
Designing for
People
When the point of contact
between the product and
people becomes a point of
friction then the design has
failed
Henry
Dreyfuss

13. Global UX Industry
1966 1970
Early
1995 2007
Disney
Role of Joy
in Human Psychology
Used technology to improve
the life of people
Xerox
GUI & Mouse
Design of computer for
human use
Don Norman
First UX
Professional
Apple hired cognitive
psychologist for research &
design
Designing for
People
Made one of the most
successful company by
launching iPhone
Steve Jobs

14. Global UX Design Companies
Frog Design
Founded in 1969
1000+ Employee
Amsteram, Austin,
Boston, London, Milan,
Munich, Shanghai,
Newyork, San Francisco,
Seattle, Singapore
DESIGN
Ideo, Adaptive Path,
Ammunition, Antedote, Bang,
Bold, Cooper
Similar Firms
1966 1970
Early
1995 2007
SapientNitro
Founded in 1990
5000+ Employee
MARKETING &
ADEVERTISING
Asia (6 offices), Australia
(3 offices), Europe (10
Offices), North America
(15 offices), South
America (2 offices)
Accenture, TCS, Infosys, HCL
Similar Firms
Neilson & Norman
Founded in 1998
---- Employee
EVIDENCE BASED UX
RESEARCH & CONSULTING
Fremont, CA, USA
Measuring U, User Zoom
Similar Firms

15. Global UX Design Services
Frog Design
Insights | Product Strategy |
Technology Strategy | Brand
Strategy | Go to Market
Strategy
Growth Strategy
Experience Assessment |
Experience Envisioning |
Experience Planning |
Experience Management
Experience Strategy
Design System | Product Design
| Software & Digital Design |
Brand Design
Product + Service Design
SapientNitro
Business Strategy | Brand
Strategy | Experience Strategy |
Channel Strategy | Customer
Platform Strategy | Research,
Insight & Data Science
Defining Strategy
Brand Planning | Brand
Communication | Creative
Development | Media &
Connection Planning | Branded
Content | Digital & Social
Marketing
Building Brand
Omni-Channel Experience
Design | Immersive Digital
Environment | Mobile, Retail &
Emerging Experiences
Creating Experiences
Neilson & Norman
Usability Testing &
User Experience Research
Design Reviews &
Information Architecture
Analysis
User Experience Strategy
& Design

16. Understand Indian USER EXPERIENCE Industry

17. Indian UX Industry
1999
Around
2000
Soon After
IT Companies
Oracle, Honeywell, Philips,
Siemens established in
India.
Design Firms
Design for Use, Kern
Communication, Human
Factors International
Infosys & Mindtree started
integrating Design

18. Indian UX Design Companies
Think Design
Founded in 2004
200+ Employees
New Delhi, Hyderabad,
Bangalore, Mumbai
DESIGN
Globant, Thought Works
Similar Firms
1999
Around
2000
Soon After
Design For Use
Founded in 2003
50+ Employee
DESIGN
Texas, Gurgaon
—————
Similar Firms

19. Indian UX Design Services
Design for Use
Analysis
User Experience Design
Visual Design
Test
Think Design
Vision | Design | Delivery
Innovation
Research | IA | Navigation
Framework | Prototype |
Wireframe | Storyboard | Visual
Design | Front End | UI
Specification
UX Design
Research | Concept |
Prototyping | Simulation |
Design | Validation
Industrial Design

20. Insights

21. Product Development Lifecycle
Planning
Business
Analysis
Design
Development
Launch
Marketing
Improvement
Strategy
Implementation

22. Services Insights - Frog
Planning
Business
Analysis
Design
Development
Launch
Marketing
Improvement
Insights | Product Strategy |
Technology Strategy | Brand
Strategy | Go to Market
Strategy
Growth Strategy
Strategy
Implementation

23. Services Insights - Frog
Planning
Business
Analysis
Design
Development
Launch
Marketing
Improvement
Founded in 1969
1000+ Employee
Amsteram, Austin,
Boston, London, Milan,
Munich, Shanghai,
Newyork, San Francisco,
Seattle, Singapore
Insights | Product Strategy |
Technology Strategy | Brand
Strategy | Go to Market
Strategy
Growth Strategy
Experience Assessment |
Experience Envisioning |
Experience Planning |
Experience Management
Experience Strategy
Strategy
Implementation

24. Services Insights - Frog
Planning
Business
Analysis
Design
Development
Launch
Marketing
Improvement
Founded in 1969
1000+ Employee
Amsteram, Austin,
Boston, London, Milan,
Munich, Shanghai,
Newyork, San Francisco,
Seattle, Singapore
Design System | Product Design
| Software & Digital Design |
Brand Design
Product + Service Design
Insights | Product Strategy |
Technology Strategy | Brand
Strategy | Go to Market
Strategy
Growth Strategy
Experience Assessment |
Experience Envisioning |
Experience Planning |
Experience Management
Experience Strategy
Strategy
Implementation

25. Services Insights - SapientNitro
Planning
Business
Analysis
Design
Development
Launch
Marketing
Improvement
Founded in 1990
5000+ Employee
Asia (6 offices), Australia
(3 offices), Europe (10
Offices), North America
(15 offices), South
America (2 offices)
Business Strategy | Brand
Strategy | Experience Strategy |
Channel Strategy | Customer
Platform Strategy | Research,
Insight & Data Science
Defining Strategy
Brand Planning | Brand
Communication | Creative
Development | Media &
Connection Planning | Branded
Content | Digital & Social
Marketing
Building Brand
Omni-Channel Experience
Design | Immersive Digital
Environment | Mobile, Retail &
Emerging Experiences
Creating Experiences
Product Design
Strategy
Implementation

26. Services Insights - Neilson & Norman
Planning
Business
Analysis
Design
Development
Launch
Marketing
Improvement
Founded in 1998
----- Employee
Fremont, CA, USAUsability Testing &
User Experience Research
Design Reviews &
Information Architecture
Analysis
User Experience Strategy
& Design
Strategy
Implementation

27. Services Insights - Think Design
Planning
Business
Analysis
Design
Development
Launch
Marketing
Improvement
Founded in 2004
200+ Employee
New Delhi, Hyderabad,
Bangalore, Mumbai
Vision | Design | Delivery
Innovation
Research | IA | Navigation
Framework | Prototype |
Wireframe | Storyboard | Visual
Design | Front End | UI
Specification
UX Design
Research | Concept |
Prototyping | Simulation |
Design | Validation
Industrial Design
Strategy
Implementation

28. Services Insights - Design For Use
Planning
Business
Analysis
Design
Development
Launch
Marketing
Improvement
Founded in 2003
50+ Employee
Texas, GurgaonAnalysis
User Experience Design
Visual Design
Test Strategy
Implementation

29. UX Offerings Terminology

30. Product Centric Terminology
Planning
Business
Analysis
Design
Development
Launch
Marketing
Improvement
Strategy
Implementation
Create Product
Improve Product
Product Design
Brand Design

31. Design Centric Terminology
Planning
Business
Analysis
Design
Development
Launch
Marketing
Improvement
Strategy
Implementation
Experience Strategy & Design
Usability Testing
Visual Design
Wireframing & Prototyping
User Experience Design
User Experience Evaluation

32. Market Centric Terminology
Planning
Business
Analysis
Design
Development
Launch
Marketing
Improvement
Strategy
Implementation
Increase User Experience
Increase Customer Experience

33. Platform Centric Terminology
Planning
Business
Analysis
Design
Development
Launch
Marketing
Improvement
Strategy
Implementation
Native App (iOS & Android)
Web App
Website

34. Thank You